Rawad Sabra
Summary
Results-driven Content Performance Manager with over 10 years of experience in optimizing content strategies for mobile applications. Expertise in leveraging data analytics, A/B testing, and SEO techniques to enhance user engagement, retention, and conversion, with a proven ability to collaborate cross-functionally with product, marketing, and design teams to deliver high-impact, user-centric content that aligns with business objectives. Adept at managing the entire content lifecycle and continuously improving app performance based on data-driven insights.
Overview
18
18
years of professional experience
Work History
Content Performance Manager
HUAWEI
01.2020 - Current
- Aligning with product, marketing, and design teams to develop and optimize content within the app to increase user engagement, retention, and conversion rates.
- Review data analytics and A/B testing to track content performance, identifying areas of improvement and recommending actionable changes.
- Ensure content is optimized for discoverability within app stores and in-app search, focusing on keyword strategy, metadata, and visual elements.
- Monitor user feedback and behavior trends to ensure content aligns with user needs and app goals.
- Provide regular reports on content performance metrics, key insights, and the impact of optimization strategies to stakeholders.
- Work cross-functionally with product, design, and marketing teams to ensure a cohesive and consistent content experience across all platforms
- Conduct A/B tests and other performance tests to identify the best content strategies and approaches for the app.
- Oversee the end-to-end process of content creation, publishing, and ongoing optimization, ensuring content stays fresh and aligned with business objectives.
Mobile Product & Content Operations Manager - OTT
VIU
01.2018 - 12.2019
- Identify, evaluate, and negotiate licensing deals with content providers to acquire premium Asian content for Viu's platform
- Develop and maintain relationships with key content partners to secure exclusive and high-demand titles
- Develop programming strategies and content schedules to optimize viewer engagement and retention
- Oversee the localization process, including subtitling, dubbing, and metadata tagging, to ensure high-quality content delivery across multiple languages and regions
- Implement quality assurance processes to maintain content integrity and compliance with regulatory standards and licensing agreements
- Monitor key performance indicators (KPIs) related to content consumption, viewer engagement, and audience demographics
- Collaborate with cross-functional teams to align programming initiatives with strategic objectives and business goals
- Manage content acquisition budgets and expenditures effectively
- Stay abreast of industry trends, market dynamics, and competitive landscape in the OTT video streaming space
- Conduct market research and competitive analysis to identify emerging opportunities and potential threats.
Digital Product Manager
OSN
01.2014 - 01.2018
- Monitor and optimize the performance of OSN Play's digital streaming platform
- Coordinate with content providers, licensors, and internal teams to manage the ingestion, metadata tagging, and scheduling of content
- Collaborate with product managers and UX designers to improve the user interface, navigation, and functionality of OSN Play
- Investigate and resolve technical issues and performance bottlenecks affecting OSN Play's digital platform
- Manage relationships with third-party vendors, service providers, and technology partners
- Analyze user behavior data, performance metrics, and customer feedback to optimize OSN Play's digital product operations
- Identify opportunities for process optimization, automation, and efficiency gains
- Collaborate closely with cross-functional teams to align operational activities with business objectives and priorities.
Programing Content Manager
OSN
04.2011 - 01.2014
- Identify, evaluate, and acquire a diverse range of content to meet the programming needs of OSN's linear channels
- Develop and maintain programming schedules for multiple channels
- Collaborate with internal stakeholders to develop and execute content strategies
- Monitor ratings, audience feedback, and market trends to evaluate the performance of programming initiatives
- Ensure compliance with regulatory requirements and content licensing agreements
- Cultivate and maintain relationships with content providers, production studios, distributors, and other external partners
- Oversee the quality control process for programming content
- Work closely with cross-functional teams to ensure seamless execution of programming initiatives and promotional campaigns.
Social Media and Feedback Leader
OSN
01.2009 - 03.2011
- Develop and implement comprehensive social media strategies aligned with OSN's brand objectives
- Oversee the creation and curation of engaging content for OSN's social media channels
- Monitor and respond to inquiries, comments, and messages from followers
- Foster meaningful interactions with OSN's social media followers
- Collaborate with the marketing team to plan and execute social media advertising campaigns
- Lead the collection, analysis, and reporting of customer feedback
- Generate actionable insights from social media and feedback data
- Manage and mentor a team of social media specialists and feedback analysts
- Collaborate with internal teams to align social media and feedback initiatives with business goals and priorities.
Senior Technical Executive
OSN
01.2007 - 10.2009
- Provide customer support and assistance
- Diagnose and resolve technical issues reported by customers
- Monitor customer interactions and technical support tickets
- Stay updated on OSN's product offerings and technical specifications
- Serve as a point of escalation for unresolved customer issues
- Maintain accurate records of customer interactions and troubleshooting procedures
- Mentor and train junior customer service and technical support agents
- Collaborate with internal teams to enhance team performance and capabilities.
Education
Bachelors – Business Administration -
Ascencia Business School
09-2024
Skills
- Content Optimization
- Data Analytics & Performance Tracking
- A/B Testing
- App Store Optimization
- Cross Functional Collaboration
- Content Management
- Content Strategy
- Market Reasearch
Personal Information:
- Nationality: Lebanon
- DOB: 17/10/1982
- Marital Status: Married
- Visa: Employment Visa
Languages
English
Proficient
C2
Arabic
Bilingual or Proficient (C2)
Timeline
Content Performance Manager
HUAWEI
01.2020 - Current
Mobile Product & Content Operations Manager - OTT
VIU
01.2018 - 12.2019
Digital Product Manager
OSN
01.2014 - 01.2018
Programing Content Manager
OSN
04.2011 - 01.2014
Social Media and Feedback Leader
OSN
01.2009 - 03.2011
Senior Technical Executive
OSN
01.2007 - 10.2009
Bachelors – Business Administration -
Ascencia Business School
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