Maryam Al Awar
Dubai
Summary
Strategic business development leader with a Master’s in International Business and over eight years of experience driving operational efficiency, market analysis, and managing high-value accounts. Proven expertise in overseeing strategic initiatives, developing and implementing business growth strategies, and optimizing processes to enhance overall business outcomes. Skilled in managing complex leasing operations, fostering cross-functional collaboration, and building strong key account relationships to drive performance and revenue growth.
Overview
8
8
years of professional experience
Work History
Strategic Business Development Controller
Emirates Group
11.2023 - Current
- Lead strategic initiatives within the Asset Management department, enhancing business processes and operational efficiencies.
- Manage all internal communications, create guidelines, and oversee onboarding processes to streamline team operations.
- Conduct comprehensive market research and competitive analysis to inform go-to-market strategies
- Spearheading UAT testing of internal app tools, optimizing and improving service delivery across departments.
- Led cross-functional teams in process improvement initiatives, enhancing efficiency in daily operations.
- Oversee cross-functional collaboration to ensure alignment of strategic goals with overall business objectives.
Growth Strategist - Portfolio Investments
Dubai World Trade Centre
01.2022 - 09.2023
- Analyzed business trends, identify new business opportunities and conduct market research on Go-To-Market strategies.
- Led cross-functional projects in executing strategic initiatives, including joint ventures, product launches, and market expansions.
- Built comprehensive business plans and financial feasibility study for proposed new initiatives, projects and products to enhance revenue growth.
- Designed new product launches including developing new pricing strategy and initiate market testing; and adjust the strategy as needed based on performance and feedback from customers and stakeholders.
- Managed key accounts and foster relationships with existing clients (public / private sector companies) as well as cultivate sustainable partnerships with industry stakeholders.
- Facilitated stakeholder engagement and communication within cross-functional teams and C - level management
Business Development - Commercial Leasing
Dubai World Trade Centre
10.2016 - 01.2022
- Developed and implemented commercial strategies, securing over 290,000 sq. ft. in leasing agreements across various commercial properties.
- Negotiated complex commercial contracts and managed relationships with high-value clients, including Fortune 500 companies and government entities.
- Collaborated with marketing teams to create and execute promotional campaigns, improving tenant engagement and retention.
- Designed and deployed a lead management CRM system, streamlining inbound inquiries and improving client interaction.
- Manage key accounts and foster relationships with existing clients (public / private sector companies) as well as cultivate sustainable partnerships with internal stakeholders and government entities
Education
Masters in International Business & Speciality Management -
Sorbonne University
12.2023
Bachelor of Arts in Communication: Specialization in Tourism & Cultural Communications -
Zayed University
12.2023
Skills
- Key Account Relationships Management
- Stakeholder Engagement
- Sales & Commercial Management
- Cross-functional Collaboration
- Market Trend & Competitor Analysis
- Negotiations
- Business Strategy & Development
- Effective Communication
- Strategic Planning
- Business Analytics
- Collaborative Leadership
- Effective Communication
Languages
- English - Fluent (native speaking level)
- Arabic - Native speaker
- French - Beginner
Timeline
Strategic Business Development Controller
Emirates Group
11.2023 - Current
Growth Strategist - Portfolio Investments
Dubai World Trade Centre
01.2022 - 09.2023
Business Development - Commercial Leasing
Dubai World Trade Centre
10.2016 - 01.2022
Masters in International Business & Speciality Management -
Sorbonne University
Bachelor of Arts in Communication: Specialization in Tourism & Cultural Communications -
Zayed University
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