Caitlyn Lazarus Sivalingam
Dubai
Summary
Enthusiastic Business Development Officer dedicated to driving business success through smart networking and solid brand positioning. Excels at boosting online presence and customer engagement through savvy, cost-effective social media marketing. Encourages win-win negotiations to build strong partnerships and expand business reach.
Overview
3
3
years of professional experience
Work History
Marketing Director
MWP
Durban, South Africa
04.2021 - Current
- Online store building through Shopify
- Experience in Google Analytics
- B2B Marketing
- Social media platform and online digital marketing
- Campaign building
- Supplier negotiations
- Innovative product development
- SEO marketing
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics
Business Development Manager
Centurion Law Group- KSN Associates
02.2021 - 04.2021
- Artwork creations and design for the company’s website
- Creation of content for the Marketing campaigns and brochure of the company
- Drafting articles
- Drafting and reviewing legal contracts
- Drafting affidavits
- Designing marketing campaigns for SME's
- SME consulting on commercial law
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
Marketing Executive
Archtic Branding (Pty) Ltd
03.2020 - 04.2021
- Working with advertising agencies, being involved in negotiations, preparing sales
- Advertising contracts and reviewing advertising material
- Designing and implementing a strategic sales plan that expands company's customer base
- Oversaw various marketing teams, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group
- Digital marketing- website and social media platforms
- Market research for product development
- Market research for sales strategies
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
Business Development Officer
Image Freight & Logistics
Durban, South Africa
11.2016 - 04.2017
- Marketing
- Basic Filing and bookkeeping
- Business development strategies
- Social media marketing development
- Corporate branding and communications
- Researched and identified opportunities for account growth, account penetration and market expansion
Education
Bachelors degree in Bachelor of - Business Law
Curtin University
Mauritius11.2020
MBA - Master of Business Administration (Global)
London School of Business And Finance
London06.2022
Skills
- Product Development Consultations
- Microsoft SharePoint
- Product and Service Specification
- Market Research Analysis
- Sales Forecasting
- Market Trends Analysis
- Research and Development
- Verbal and Written Communication
- Pricing Strategies
- Complex Problem Solving
- Detail-Oriented
- Project Management
Accomplishments
- Toastmasters International - August 2016
- Vega Business Challenge -May 2016
Marketing research and presentation on a new shoe product that launched in South Africa
Languages
English
Native language
Timeline
Marketing Director
MWP
04.2021 - Current
Business Development Manager
Centurion Law Group- KSN Associates
02.2021 - 04.2021
Marketing Executive
Archtic Branding (Pty) Ltd
03.2020 - 04.2021
Business Development Officer
Image Freight & Logistics
11.2016 - 04.2017
Bachelors degree in Bachelor of - Business Law
Curtin University
MBA - Master of Business Administration (Global)
London School of Business And Finance
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