Diaa Aldeen Ali Abd Alla
Dubai
Summary
Leader, Institutional Key Account Expert & Product Specialist | Licensed pharmacist with over 9 years' experience in Pharmaceutical Marketing, 7 years at multinational level with French company “Sanofi” & special experience with Tender, Hospitals, chain pharmacies Market. Participated on Sanofi Strategic Affiliate Business plan 2020 - 2025 Preparation & Marketing Tactical Projects.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Product Specialist
Propharma Medical Co
02.2024 - Current
- Executing Propharma products marketing campaign within Assigned Territory for 9 targeted specialties.
- Focusing on Key Accounts like Aster, Prime, Life & Medcare Clinics Plus Some Key Hospitals like American, Canadian & others considered with high Business share & Opportunities.
- Facilitating Enlisting process starting from initiation till reaching inclusion Agreement.
- Participating in Launching of 5 New Products within Propharma Portfolio range.
- Conducting Business Analysis, Opportunities Sizing Exercises, Sales Tracking & Potentiality Assessment within UAE Market.
Senior Key Account Manager
Sanofi
03.2023 - 01.2024
- Realized 98% Institutional Business Country Target including all governmental sector Accounts & private Chain Pharmacies for 2022.
- Awarded by 2 main tenders for inclusive government purchase one for oncology & 2nd for Cardiovascular & CNS Products.
- Enlisting 11 SKUs from Sanofi portfolio within National health insurance across the Country States
- 100% payment “credit” collection from Institutional Key Accounts.
- Organized 8 cross-functional meetings / Year to Cascade operational plan to FF.
- Share 4 touchpoints with the country head to review different sales reports, analyses & Reports.
Key Account Manager
Sanofi
12.2019 - 02.2023
- Achieved 4 million Euro Target in 2022 across Governmental Accounts.
- Accomplished 20 K unit sales of Basal Insulin to National health insurance in 2021 1st year of Introduction.
- First time to reach 300 K Syringe of LMWHs sales for governmental accounts.
- Reached 7-million-euro sales for governmental hospital & national health insurance.
Oncology Associate Product Manager
Sanofi
12.2018 - 11.2019
- Conducted 3 major product symposia in 2019 with a total attendee reaching 300 experts from different country states.
- Introduced a marketing plan for our first G-CSF named Lenograstim " Granocyte" for 3 main Oncology accounts.
- First time preparing oncology patients map journey for 60 K Patients / Year including Market-available treatment options.
- First time preparing the best of ESMO Event across the country with attendees reaching 100 experts.
- Prepare 3 business cases for the expected introduction of products.
Medical Representative Oncology & Anti-Infective
Sanofi
12.2017 - 11.2018
- 200 Internal Medicine experts in one event for Launching ceftriaxone generic brand for the 1st time in the country.
- Launching of Tavanic Tab form in Sudan with 16 K box Sales / First Quarter.
- Development of 1st breast cancer local protocol with 20 Oncology consultants.
- Recognized 70% of the oxaliplatin market of the National Oncology Center.
Medical Representative, Diabetes
Sanofi
01.2017 - 11.2017
- Creator & Executor of 1st Training Program for Junior doctors on diabetes under the theme “Sanofi Diabetes Academy”
- 1st Launcher of Amaryl remote detailing program through Email Campaigns with Outstation HCPs.
- 150 Internal medicine experts & endocrinologists attended Sanofi Insulin workshop leading then to the introduction of Lantus insulin for national health insurance.
Medical Representative
Global NAPI Pharmaceuticals
01.2015 - 11.2016
- Achieved 100 K unit agreement with MOH for Bisoprolol product "Bisocard".
- Conducted 3 newcomers' training programs.
- Launcher of Hexagablin “1st Pregabalin in Sudan”
- Best Achiever 2015 across the office members
Education
Master of Business Administration - Marketing Management
University of Garden City
03.2023
Master of Science - Pharmaceutical Technology
University of Medical Sciences & Technology, UMST
10.2018
B. Sc of Pharmacy - Pharmaceutical Sciences
Al-Neelain University
12.2014
Skills
- Tender Business Management & Key Accounts deal Negotiation
- Excellent Excel creation with Pivot Tables and Charts with Analysis Summary reports
- Market Penetration Skills & Managing distribution for newly Launched Products
- Excellent PowerPoint preparation & presentation skills
- Good Understanding of Banking Letter of Credits & Invoices Settlement Process
- Supply chain Follow-up process & End cycle
- Business Plan Preparation for Legacy Brands & New Introductions
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Certification
- Successful Skills for Negotiation Strategies Certificate from the University of Michigan, USA
- Working on Groups & Managing people remotely from the University of Colorado, USA
- Managing as A coach Training Program at University of California, Davis
- Foundation of Digital Marketing & E-commerce Training Course by Google.
- Microsoft Power BI Data Analyst
- Supply Chain Logistics by Rutgers State University of New Jersey.
Timeline
Product Specialist
Propharma Medical Co
02.2024 - Current
Senior Key Account Manager
Sanofi
03.2023 - 01.2024
Key Account Manager
Sanofi
12.2019 - 02.2023
Oncology Associate Product Manager
Sanofi
12.2018 - 11.2019
Medical Representative Oncology & Anti-Infective
Sanofi
12.2017 - 11.2018
Medical Representative, Diabetes
Sanofi
01.2017 - 11.2017
Medical Representative
Global NAPI Pharmaceuticals
01.2015 - 11.2016
Master of Business Administration - Marketing Management
University of Garden City
Master of Science - Pharmaceutical Technology
University of Medical Sciences & Technology, UMST
B. Sc of Pharmacy - Pharmaceutical Sciences
Al-Neelain University
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