SULTAN MEZHER
Dubai
Summary
Loyalty professional with track record of driving customer engagement and retention through innovative loyalty programs. Proven ability to collaborate with cross-functional teams to achieve strategic goals and adapt to changing business needs. Recognized for strong strategic planning and data analysis skills.
Experienced with customer engagement strategies, loyalty programs, and data-driven decision-making. Utilizes strategic planning and data analysis to enhance customer retention and satisfaction. Track record of driving successful loyalty initiatives through effective collaboration and adaptability.
Overview
25
25
years of professional experience
Work History
Marketing Manager
MDX ,nol Loyalty Program
Dubai, UAE
10.2020 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to streamline project workflows and improve campaign delivery timelines.
- Analyzed market trends and customer insights to inform product positioning and promotional tactics.
- Managed multichannel marketing campaigns, optimizing performance through data-driven decision-making.
Customer Experience Specialist
Roads & Transportation Authority
Dubai, UAE
02.2018 - 10.2020
- Aligned our processes and strategies with Services 360.
- Managed RTA services KPI's with Service Providers.
- Advised management of customer service trends, creating proactive strategies to maintain best practices.
- Thoroughly monitored compliance of Service Providers and tracked their corrective plans.
- Managed contracts and SLAs with Service Providers.
- Enhanced customer satisfaction by resolving inquiries through multi-channel support systems.
- Developed training materials for onboarding new staff, improving service consistency and quality.
Project Manager
Johnson Luke
Dubai, UAE
10.2013 - 01.2018
- Led cross-functional teams to deliver projects on time and within scope.
- Developed project plans, defining scope, goals, and deliverables in alignment with client expectations.
- Implemented risk management strategies to identify potential obstacles and mitigate impacts on project timelines.
- Utilized Agile methodologies to enhance team collaboration and improve delivery efficiency across multiple projects.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
DATA ANALYST
Alternative Character
Dubai, UAE
08.2008 - 09.2013
- Assessed trends in product marketing to develop effective and competitive strategies to increase company's market share and visibility.
- Generated weekly reports, detailing findings and advising recommendations for strategic decision making.
- Applied knowledge of data modelling and statistical analysis to note trends and draw conclusions.
- Improved data integrity with rigorous auditing and cleansing.
TRAINING SPECIALIST
Emirates Airlines
Dubai, UAE
04.2004 - 03.2008
- Provided leadership to teams during simulated training sessions in preparation for combat and emergency incidents.
- As needed, arranged for and/or conducted onsite training for employees.
- Created and maintained a safe working environment by constantly practicing, teaching and enforcing safety standards.
- Monitored employee progress, offering feedback to management on additional training requirements.
SALES AND MARKETING EXECUTIVE
Educart
Beirut, Lebanon
07.2001 - 03.2004
- Developed new strategies to capitalize on opportunities, meet company goals, and increase company's growth.
- Identified strengths and weaknesses of company's market campaigns and compared results to company goals.
- Developed and successfully implemented various marketing campaigns.
- Researched market trends and directed operations to optimize company's market share.
- Designed programs and sales strategies that, when implemented, resulted in an increase in team efficiency.
Education
BACHELOR OF ARTS - Business administration / Marketing focus
Hariri CanadianUniversity
Beirut2003
Skills
- Project Management
- Data Analysis
- Business Development
- Customer relationship management (CRM)
- Campaign management
- Marketing strategy development
- Brand positioning
- Salesforce CRM software
- Product lifecycle management
- Marketing campaigns
- Digital marketing
Timeline
Marketing Manager
MDX ,nol Loyalty Program
10.2020 - Current
Customer Experience Specialist
Roads & Transportation Authority
02.2018 - 10.2020
Project Manager
Johnson Luke
10.2013 - 01.2018
DATA ANALYST
Alternative Character
08.2008 - 09.2013
TRAINING SPECIALIST
Emirates Airlines
04.2004 - 03.2008
SALES AND MARKETING EXECUTIVE
Educart
07.2001 - 03.2004
BACHELOR OF ARTS - Business administration / Marketing focus
Hariri CanadianUniversity