Hi, I’m
MHORAG FERNIE
Dubai
Summary
Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.
Overview
23
years of professional experience
1
Certification
Work History
Drivers Lab Dubai
Business Development
03.2024 - Current
Job overview
- Set up all operational aspects of the business.
- Reach out and Network to enhance partnerships and collaboration opportunities.
- Pricing Plans and Packages defined for coaching and sales.
- Hiring and Onboarding of staff
- Marketing Teams onboarded and measurements of performance agreed.
- Provided excellent customer service by promptly addressing inquiries from existing clients or potential customers on various channels such as phone calls or emails.
- Supported the negotiation process with potential partners, facilitating mutually beneficial agreements.
- Increased brand awareness through effective social media campaigns and content creation.
- Managed email marketing campaigns to nurture leads and maintain regular communication with prospects.
- Participated in brainstorming meetings to develop marketing collateral.
Jaidah Group
General Sales Manager
07.2023 - 02.2024
Job overview
- Delivering Brand Expectations
- Pricing and Volume Planning
- Build Marketing Activity plans for the brand
- Building and implementing Standard Operations Procedures and Processes
- Mentoring & Coaching Team Leaders & Manager.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
Al Futtaim Group
Delivery Project Manager
07.2021 - 05.2023
Job overview
- Delivery of Assigned Projects
- Scrum Managing through Agile working
- Building and implementing Standard Operations Procedures and Processes
- Managing PMO and overseeing project management and training.
Al Futtaim Motors
Continuous Improvement Manager
06.2016 - 07.2021
Job overview
- Objective to build a fully digital transactional Toyota Mall Store experience
- Establish and build a Digital Sales Team to be responsible for E-Commerce & Web Inquiries
- Create a Stock Team to support Toyota Retail, Fleet, SME, Dealer & Corporate business
- Create Standard Operation Procedures and ensure compliance
- Management of business aging stock
- Develop and Mentor Team
- Rollout Sales Transformation throughout 13 Toyota Retail branches
- Redesign showrooms
- Implement process changes, train, and coach teams
- Monitor KPI performance
- Re-implement process Brand Standards for Toyota Retail and Service centers, measure and publish results
- Identify Manpower, build org structure, Job Roles, Incentive Plans
- Create Training Plans and Recruit Team
- Design Customer Journey
- Build operational processes
- Create Service drop off and pick up
- Process built for Mortgage tracking and paperwork through Al Futtaim Finance.
Al Futtaim Motors
Brand Manager Toyota Lexus & Hino
04.2015 - 06.2016
Job overview
- Lead Brand Standards by implementing projects across all Al Futtaim Motors in close cooperation with Marketing the Department, Retail and Engagement teams for Sales and after sales activities
- Ensure alignment with existing company directions for Sales, Marketing AFM Way, Customer Engagement, and ensure buy-in from all Stakeholders
- Define and implement the rollout plan across the Network to an agreed timeframe
- Assess, measure, and report all results advising and coaching teams
- Ensure continuous improvement by collecting ideas and best practices.
Al Futtaim Motors
Regional Manager
02.2012 - 04.2015
Job overview
- Provide a strong and reliable support network for 14 Branch Managers
- Drive showrooms to target achievement by supporting the branch through promoting and managing brand best practices
- Implement and monitor Brand Standards
- Entrench new business initiatives while constantly analyzing the business to identify strengths and weaknesses
- Develop solutions to branch issues and implement and train teams
- Effectively communicate the distributor sales programs and campaigns to the retail and SME network.
Al Futtaim Motors
Toyota Showroom Manager
02.2011 - 02.2012
Job overview
- Support sales team of 14 and SME team of 8
- Oversee and facilitate monthly sales of up to 400 vehicles
- Identify procedural issues and training requirements within all departments, developing, implementing, and maintaining personal training plans
- Implement controls and measures for the sales team to achieve their targets
- Key member of Customer Care Committee to resolve and implement procedures across Toyota in UAE
- Resolve customer complaints
- Chairing daily sales meetings, measuring individual and branch KPIs
- Stock Management Control.
Arnold Clark Automobiles
Sales Manager
01.2001 - 01.2011
Job overview
- Eight years in sales and sales management, further details available on request.
Education
Trinity High School, Scotland
Scottish Qualifications Certificate from Secretarial Studies/English/Art & Design
01.1990
Skills
- Compliance understanding
- Communication skills
- Stakeholder Management
- Problem-solving
- Consultative selling
- Sales operations
- Training and mentoring
- Complaint management
- Customer service
- Team management
Certification
- Agile Scrum Master, 2021
- Prince 2 Foundation, 2022
Timeline
Business Development
Drivers Lab Dubai
03.2024 - Current
General Sales Manager
Jaidah Group
07.2023 - 02.2024
Delivery Project Manager
Al Futtaim Group
07.2021 - 05.2023
Continuous Improvement Manager
Al Futtaim Motors
06.2016 - 07.2021
Brand Manager Toyota Lexus & Hino
Al Futtaim Motors
04.2015 - 06.2016
Regional Manager
Al Futtaim Motors
02.2012 - 04.2015
Toyota Showroom Manager
Al Futtaim Motors
02.2011 - 02.2012
Sales Manager
Arnold Clark Automobiles
01.2001 - 01.2011
Trinity High School, Scotland
Scottish Qualifications Certificate from Secretarial Studies/English/Art & Design
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