GEORGINO EL KHOURY
Dubai
Summary
A dynamic professional with consistent track record in international sales, marketing, business development and management in the Energy Saving, Power and Oil & Gas sectors. Possessing strong leadership and team building skills across multicultural and complex organizations. Known for developing fresh ideas, strategic innovations and building strong relationships with decision makers in Energy and O&G field. Expert in increasing productivity and customer satisfaction while driving revenue and sales.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Startup Founder
SANDCAT FZ-LLC
11.2021 - Current
- Leading business development, marketing and project management in Middle East Region.
- Introducing new set of Energy Saving products and Solutions to the region.
- Established relationships with high end users like ADNOC, DEWA, TARSHID (KSA), QP.
- Led pilot testing of MAXR100 Energy Saving Solution at ADNOC Borouge Ruwais site from Jun 23 to Jan 24, achieving 43% Energy Saving.
Regional Vice President
G&W Electric Co
01.2017 - 10.2021
- Led Business Development for Middle East region.
- Achieved yearly revenue of ~$50 million
- Awarded 3 key projects with ARAMCO and multiple projects with Royal Commission in Jizan.
- Managed relationship with high end users (Saudi ARAMCO, SEC, Royal Commission, ADNOC, DEWA, KOC etc
- Devised and presented business plans and forecasts to board of directors
- Formulated and executed strategic initiatives to improve product positioning: localization for Saudi market (IKTVA) and type testing for Saudi Electricity with BENA.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Represented organization at industry conferences and events (ADIPEC, MME).
General Manager
Al Arabia Electrical Industries LLC
09.2013 - 10.2016
- Headed a cross-functional team of 69 people in manufacturing, operations, sales, marketing and finance.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Oversaw the management of the P&L, KPIs, Project Management and after sales service.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Awarded Low Voltage Switchgear for multiple projects with Meraas, RTA, Emaar and Emirates.
Global Account Manager
Siemens, ADNOC & Fluor
09.2011 - 06.2013
- Managed a team of account managers scattered globally for different EPCs' bidding to ADNOC projects.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Awarded a project of AED30 millions of Medium Voltage switchgear and Power Management System.
- Granted Zakkum project of EUR34 million for Automation, Low and Medium Voltage ZADCO (ADNOC) Upper Zakkum Project (UZ 750K) – 34 Million Euros: Bundling of LV and MV switchgear and Automation.
Regional Marketing Manager
Schneider Electric
01.2011 - 08.2011
- Developed and implemented complete annual marketing action plan (MAP), monitored market price changes, and supported resolution of quality issues.
- Awarded Erbil – Kurdistan North Iraq 33/11 kV Medium Voltage Substations for EUR5 million.
Sales & Contracts Director
Alfa Omega Construction & Engineering
09.2008 - 12.2010
- Initiated an engineering consultancy firm focusing on Overhead/Underground design as well as Substation design and implementation including Land Subdivision & Voltage Drop fix.
- Introduced Solution Selling Scheme.
- Awarded 50+ projects in Sydney, Australia
Business Development Manager
ABB, Power Products
06.2003 - 08.2008
- Confirmed largest contract for Surge Arresters in Australia, for total value of AUD5 million and increased market share to 65%.
- Increased Market share of MV Arresters by 200% in 3 years.
Education
Master of Arts - Biomedical Engineering
University of New South Wales
Sydney, Australia01.2002
Bachelor of Arts - Electrical Engineering
University of Balamand
North Lebanon01.2000
Skills
- SKILLS
- Energy Saving Decarbonisation Power transmission and distribution
- Sales and Marketing Expertise
- Customer-Centric Mindset
- Customer acquisition and market expansion
- Solutions selling
- Negotiation Expertise
- Crisis management Problem solving Strategic planning
- Multi-lingual Multi-cultural Team leadership
- Data-Driven Decision-Making
Accomplishments
- Increased ABB market share for Live Tank Breakers from less than 5% to 50% in 3 years.
- Worked with ABB Zurich to introduce Class A (Bush Fire Protection) to Victorian Market.
- Reduced stock from $2.5M (end of 2005) to less than $0.5M by 2007
Certification
- Advanced Solution Selling – 2007 – ABB Australia P/L.
- Anti-Trust Laws – 2005/6/7 – ABB Australia P/L.
- Winning Presentation (I & II) – 2011 – Schneider Electric EASTMED.
- Leadership Training: 50 Hours Advanced Course – 2014 – Juma Al Majid.
References
REFERENCES
REFERENCES CAN BE PROVIDED UPON REQUEST
Personal Interests
Cooking: Mastered Risotto up to 5-stars restaurant level.
Reading and desert activities.
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Timeline
Startup Founder
SANDCAT FZ-LLC
11.2021 - Current
Regional Vice President
G&W Electric Co
01.2017 - 10.2021
General Manager
Al Arabia Electrical Industries LLC
09.2013 - 10.2016
Global Account Manager
Siemens, ADNOC & Fluor
09.2011 - 06.2013
Regional Marketing Manager
Schneider Electric
01.2011 - 08.2011
Sales & Contracts Director
Alfa Omega Construction & Engineering
09.2008 - 12.2010
Business Development Manager
ABB, Power Products
06.2003 - 08.2008
Master of Arts - Biomedical Engineering
University of New South Wales
Bachelor of Arts - Electrical Engineering
University of Balamand
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