GOPIKA KRISHNAN
Dubai
Summary
Results-driven digital marketing manager with 6+ years of experience in designing and executing successful marketing strategies across SEO, SEM, SMM, and branding. Proven expertise in optimizing campaigns for ROI, managing high-performing teams, and leveraging analytics to enhance customer engagement and drive business growth. Adept at identifying market trends and implementing innovative solutions to maximize brand visibility and increase customer acquisition. Strong communication skills, collaborating effectively with cross-functional teams to achieve organizational objectives.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
Rino Invest Group
04.2024 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Proven expertise in optimizing campaigns for ROI, managing high-performing teams, and leveraging analytics to enhance customer engagement and drive business growth
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Provide training, mentorship, and leadership to ensure team development and alignment with marketing goals
- Designed and implemented a comprehensive marketing strategy aligned with the company's vision, mission, and business objectives.
- Created marketing goals and implemented KPIs to monitor and evaluate campaign effectiveness.
- Built and led a top-tier marketing team by recruiting and hiring content creators, digital marketers, graphic designers, and analysts.
Digital Marketing Specialist
The Law Reporters
10.2022 - 02.2024
- Provided regular training and development opportunities to improve team performance and skillsets in line with evolving marketing trends
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Evaluated market trends to stay current on consumer and competitor changes.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Collaboration with Production Team: Coordinate with the production team to ensure the creation of high-quality visuals and videos that align with marketing objectives, ensuring optimal output and creative performance across campaigns
- Planned, executed, and optimized paid media campaigns across Google, Meta (Facebook & Instagram), email marketing, and WhatsApp marketing, ensuring timely delivery within budget while meeting KPIs through A/B testing, targeting, and bidding strategies.
- Enhanced lead-to-sale success by managing conversion tracking and integrating Google Analytics and Google Tag Manager.
- Collaborated with sales, content, creative teams, and web developers to design and optimize websites and landing pages for marketing campaigns, ensuring alignment with business objectives and enhanced user experience.
- Managed the recruitment process for the digital marketing team, bringing on board the best candidates.
Digital Marketing Specialist
Streambubble
07.2021 - 09.2022
- Designed and executed interactive social media campaigns, increasing audience engagement and reach through effective ad placements.
- Tracked, analyzed, and reported on marketing campaign performance to optimize strategies and improve CTR and conversion rates.
- Developed and managed comprehensive digital strategies to enhance customer engagement across multiple platforms.
- Enhanced SEO rankings and user experience by optimizing social media channels and web pages for better visibility and usability.
- Developed and executed comprehensive digital marketing strategies aligned with company goals, driving measurable growth through paid media, SEO, content marketing, and social media campaigns.
- Directed the digital marketing team, offering strategic guidance, mentorship, and continuous training to improve performance and meet objectives.
Digital Marketing Executive cum SEO Analyst
Link Broadbands & Intellize Software Solutions
05.2019 - 06.2021
- Designed engaging social media content using Adobe Photoshop and Canva.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Managed and optimized social media accounts across multiple platforms to drive engagement and growth.
- Planned and executed web, SEO, and social media advertising campaigns to enhance brand visibility and drive traffic.
- Compiled and presented comprehensive internal reports on campaign performance, website analytics, and SEO metrics.
- Collaborated with clients to develop websites, portals, and social media pages for business promotion.
- Optimized website architecture, content, and linking strategies to improve SEO performance for target keywords.
- Conducted comprehensive competitor analysis to uncover new strategies, trends, and growth opportunities.
- Executed continuous keyword discovery, expansion, and optimization to enhance organic search visibility and drive targeted traffic.
- Implemented comprehensive keyword strategies to increase organic search visibility and deliver targeted traffic.
- Developed and executed SEO outreach strategies to build strong backlinks, enhancing website authority.
- Applied comprehensive on-page, off-page, and technical SEO strategies to boost search engine visibility and improve user engagement.
- Monitored and resolved crawling and indexing issues using Google Webmaster Tools, implementing technical fixes.
Education
Bachelor of Science - Computer Science
Udaya School of Engineering
Tamil, nadu04.2019
Diploma - Computer Science and Engineering
Shree-Venkateshwara Engineering College
Tamil, nadu05.2015
Skills
- Search Engine Marketing (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Email Marketing
- Whatsapp Marketing
- Branding
- Marketing strategy
- Website administration
- Technical SEO
- Keyword research
- Campaign Effectiveness
- Handle Multiple Projects
- Content Creation & Production
- Marketing Campaign Strategies
- Teamwork
- Strategic Marketing
- Social media management
- SEM strategy development
- Content marketing strategy
- Google Analytics & Google Tag Manager
- Conversion Tracking
- Paid Advertising
Languages
English
Hindi
Malayalam
Tamil
Timeline
Digital Marketing Manager
Rino Invest Group
04.2024 - Current
Digital Marketing Specialist
The Law Reporters
10.2022 - 02.2024
Digital Marketing Specialist
Streambubble
07.2021 - 09.2022
Digital Marketing Executive cum SEO Analyst
Link Broadbands & Intellize Software Solutions
05.2019 - 06.2021
Diploma - Computer Science and Engineering
Shree-Venkateshwara Engineering College
Bachelor of Science - Computer Science
Udaya School of Engineering
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