Summary
Overview
Work History
Education
Skills
Timeline
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AAINA GOYAL

Summary

Experienced Demand Planner and Brand Specialist with a strong background in omnichannel business, forecasting strategies, and brand management. Proficient in data analysis, fostering cross-functional collaboration, and leveraging customer insights to enhance sales performance and streamline supply chain operations. Demonstrated track record of effectively overseeing premium brands and implementing strategies to improve organizational efficiency.

Overview

6
6
years of professional experience

Work History

Brand Specialist

Amazon
06.2024 - Current
  • Managed OTB and assortment plans across 10+ premium brands to ensure alignment with market trends and sales objectives.
  • Negotiated funding with vendors for marketing activities on the website, boosting revenue by providing attractive customer deals.
  • Created markdown and deals strategy for Tier 1 events to overachieve sales targets by +4% while maintaining margin goals.
  • Devised strategies to reduce lead time by streamlining supply chain processes to ensure timely inbounds.
  • Improved vendor satisfaction ratings from 3 to 4.5 by fostering strong relationships and addressing concerns effectively.
  • Reduced out-of-stock instances by ~2200bps through proactive stock planning, strategic pre books with optimal depth and banking on FTS opportunities.
  • Performed deep-dive analysis to identify and mitigate unhealthy inventory, optimizing overall stock health.
  • Spearheaded strategic new brand introduction plans to increase market share for the vendors and Amazon.

Demand Planner

Eyewa
10.2021 - 06.2024
  • Exceeded revenue targets by 3% and profit targets by 5% every quarter by managing the P&L for 4 in-house brands and 5+ third-party brands.
  • Led the expansion of the assortment by 60% and sales by 147% through data trends analysis to identify opportunities.
  • Developed monthly promotional strategies by aligning with internal and external seasonal events, to meet ATV and conversion targets.
  • Executed product pricing strategies such as value-based pricing by constructing scenarios for price elasticity tailored to each brand, aiming to enhance both sales performance and profit margins.
  • Collaborated to devise Eyewa exclusive assortment plans, exemplified by ventures like BabamoiXDisney, 30SundaysXMony, etc.
  • Utilized data analysis and customer behavior insights to adjust store layouts to maximize sales and improve traffic.
  • Created SOPs to enhance efficiency in the planning and buying processes for replenishment and the introduction of new products.
  • Managed Open-To-Buy (OTB) to meet inventory and sales goals, scaling from two stores to more than 100 stores, inclusive of the online business.
  • Identified slow and best-selling items, to ensure 95% stock availability in best-sellers and implemented actions to reach 80% sell-through in slow sellers.
  • Decreased the backorder from 23% to 5% by increasing the inventory by 3%
  • Developed and implemented strategies for markdowns and clearances across all markets.

Demand Planner

Splash
07.2019 - 10.2021
  • Pre-season & in-season sales forecasting and planning with 97% accuracy for 150+ stores
  • Achieved sales target with 103% budget achievement and double-digit growth against LLY
  • Pre-season and in-season OTB management to keep optimized stock levels to drive maximum sales
  • Core business forecasting and target achievements with 98% stock availability across each SKU and territory
  • Created new products and sales strategies for every season
  • Managed in-season and end-of-season markdown strategies to maintain optimum stock covers with 100% margin target achievement
  • Conducted market research to identify emerging trends and customer preferences

Education

Masters in Fashion Technology -

N.I.F.T
New Delhi, India
05.2019

B.Tech - Computer Engineering

Punjabi University
04.2017

Skills

  • Market Research
  • Demand Forecasting
  • Inventory Management
  • Trend Analysis
  • Brand Strategy
  • Product Launch Support
  • E-commerce Expansion
  • Supply Chain Coordination
  • P&L Management
  • Cross-functional Collaboration
  • Data Analysis
  • Advanced MS-Excel
  • QuickSight
  • Budget management

Timeline

Brand Specialist

Amazon
06.2024 - Current

Demand Planner

Eyewa
10.2021 - 06.2024

Demand Planner

Splash
07.2019 - 10.2021

B.Tech - Computer Engineering

Punjabi University

Masters in Fashion Technology -

N.I.F.T

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AAINA GOYAL