AARON JOHN JACOBY
Category Development Lead
Dubai,DU
Summary
Category Expert with over 4yrs of category expertise. Recognized consistently for performance excellence and contribution to team success. Core competencies are insight generation and agility. Certified in 8 step Category Leadership programme by TPG.
Overview
4
4
years of post-secondary education
7
7
years of professional experience
Work History
Category Development Lead
Mars Wrigley
Dubai, Dubai
01.2021 - Current
- Responsible to develop partnership with Lulu in Middle East and drive Category Captaincy
Category Development Manager
Mars Wrigley
Dubai, Dubai
01.2020 - 12.2020
- Responsible for emerging accounts i.e Supermarkets and Digital in UAE. Worked closely with digital and perfect store teams to identify KPIs for success across both pure-play and clicks and bricks accounts. Conducted periodic reviews with Amazon to drive pet-food category
- Worked closely with New transactions team to identify new opportunities during C-19 within online food delivery channels and DTC opportunities
- Lead and deployed category projects in top COOP chains across categories. Established partnerships for first time with buyers in these accounts
- Worked on category business reviews and developed 3yr strategy plans for emerging accounts using insights generated. Worked on driving trade optimization across all channels by identifying inefficiencies in investments.
Category Development Specialist
Mars Wrigley
Dubai, Dubai
01.2019 - 12.2019
- Responsible for New Transactions and Digital Category development in UAE. Worked on driving out of home consumption moments by identifying right portfolio and deployed merchandizing guidelines to sales team
- Using online sales data created Power BI dashboard to drive sales in Instashop.
- Responsible for Category development for TT in UAE tasked to deliver category insights and drive distribution of core range in channel
- Developed reporting dashboards for periodic planning sessions with sales to drive channel growth
- Responsible for driving picture of success in TT by optimizing range and developing distribution trackers
Category Analyst
Mars Wrigley
Dubai, Dubai
03.2016 - 12.2018
- Responsible for Data management and reporting for key customers in Middle East
- Successfully developed and implemented planograms for various category projects
- Development of planograms for in store activations and working closely with trade marketing and sales teams in ensuring execution
Data Analytics Business Consultant
Accenture
Bangalore, India
07.2013 - 07.2015
- Worked on developing analytics capabilities using open source tech, R/Python
- Worked on development of reusable cross functional analytics platform for telecom industry using ML in Alteryx and R
- Trained as technology consultant for Business technology group.
- Worked in communications team in Accenture for content management and event planning. Organized town halls and activities to promote engagement within the group.
Education
Bachelor of Technology -
National Institute Of Tech, Jaipur
India 06.2009 - 06.2013
Skills
Portfolio Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Winner of Mars Star Programme in 2017
- Successful implementation of multiple category development projects across key customers. Rated Outstanding in 2018 for driving team success.
- Used Power BI to introduce new and agile ways of reporting within the team. Worked with a team of 3 people in the deployment of Power BI as the new standard of reporting.
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Category Development Lead
Mars Wrigley
01.2021 - Current
Category Development Manager
Mars Wrigley
01.2020 - 12.2020
Category Development Specialist
Mars Wrigley
01.2019 - 12.2019
Category Analyst
Mars Wrigley
03.2016 - 12.2018
Data Analytics Business Consultant
Accenture
07.2013 - 07.2015
Bachelor of Technology -
National Institute Of Tech, Jaipur
06.2009 - 06.2013
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