Summary
Overview
Work History
Education
Skills
Projects
Languages
Timeline
Generic

Aayush Dabas

Dubai

Summary

Dynamic Partnerships Manager with extensive experience at the International Cricket Council, adept in contract negotiation and partnership management. Successfully developed innovative sponsorship packages, generating $100 million in sales. Proven ability in market analysis and strategic planning, driving fan engagement and enhancing brand visibility for top-tier clients like Coca-Cola and Mastercard.

Overview

16
16
years of professional experience

Work History

Partnerships Manager

International Cricket Council
Dubai
03.2017 - Current
  • Served as primary contact for ICC commercial partners, managing contracts valued at $100 to $120 million USD.
  • Collaborated with major partners including Coca-Cola, Mastercard, and Uber to fulfill contractual obligations.
  • Coordinated with ICC departments like media rights and digital to ensure partner rights delivery.
  • Partnered with research agencies for post-event evaluations to assess sponsorship effectiveness.
  • Led teams across multiple LOCs to deliver partner rights in digital and broadcast platforms.
  • Developed innovative sponsorship packages, contributing to $100 million in sales over three years.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
  • Contributed to planning for the 2024-31 commercial program aligning with ICC objectives.
  • Managed venue operations for multiple ICC World Cups, ensuring successful execution of partner rights.

Marketing & Strategy Development

Federation Internationale de Football Association
Zurich
08.2015 - 02.2017
  • Led Fan Forum project for FIFA, enhancing fan engagement through brainstorming sessions with various departments.
  • Contributed to planning and execution of FIWC 2016 Grand Final event in New York.
  • Managed activation efforts for FIFA partners, including Adidas and Coca-Cola, both digitally and onsite.
  • Collaborated on development of new properties to increase fan interaction and sponsor activation opportunities.
  • Served as Marketing/Sponsorship Venue Manager at Port Moresby Football Stadium during U-20 Women’s World Cup 2016.

Deputy General Manager, Marketing

Rhiti Sports Management
07.2012 - 08.2014
  • Responsible for getting sponsorship for the portfolio of athletes – MS Dhoni, Suresh Raina, Ravindra Jadeja, and Saina Nehwal.
  • Led the team that worked on creating the brand Dhoni, where he was fifth on Forbes' list of the most valuable athlete brands in the world.
  • Worked closely with brands to conceptualize and execute marketing campaigns for various athletes. List of brands included Adidas, Nike, Reebok, Pepsi, Gulf Oil, Herbalife, Aircel, etc. to name a few. Total portfolio size is around $20 million USD.
  • Led the team that assisted the Chennai Super Kings (the most successful club in the IPL) with their sponsorship and marketing requirements from 2012 to 2014.

Assistant Manager, Marketing

Rhiti Sports Management
07.2011 - 08.2012
  • Executed first perfume licensing deal for Indian sportsman, launching seven BY MS Dhoni fragrances in 2012.
  • Developed digital marketing campaigns for Suresh Raina and Ravindra Jadeja utilizing Twitter as a commercial platform.
  • Facilitated marketing strategies and business development for SportsFit by MSD, expanding fitness center chain.

Consultant

Protiviti Consulting Pvt. Ltd.
06.2009 - 07.2011
  • Contributed to launch of Protiviti Knowledge and Innovation Center, leading strategic initiatives across 70 offices worldwide.
  • Directed Knowledge Services segment at PKIC, focusing on data analysis and knowledge management solutions.
  • Implemented thought leadership initiatives to enhance market presence and drive innovation.
  • Managed marketing strategies to promote PKIC offerings across global offices.

Education

Master in Management, Law and Humanities - Sports Management

CIES (The International Centre For Sports Studies)
Across UK, Italy & Switzerland
06-2015

Bachelor of Commerce (Honors) - Commerce

Shri Ram College of Commerce, Delhi University
Delhi
06-2009

Skills

  • MS Office proficiency
  • Contract negotiation
  • Partnership management
  • Sponsorship strategy
  • Market analysis

Projects

Masters Dissertation on Image Restoration Strategies by International Sports Federations – FIFA, IOC and ICC were analyzed, Worked closely with Soccer International (Tide U Sport) (CIES) across the university network for topics on sponsorship, fan engagement, e-sports

Languages

Hindi
First Language
English
Proficient (C2)
C2
French
Beginner
A1

Timeline

Partnerships Manager

International Cricket Council
03.2017 - Current

Marketing & Strategy Development

Federation Internationale de Football Association
08.2015 - 02.2017

Deputy General Manager, Marketing

Rhiti Sports Management
07.2012 - 08.2014

Assistant Manager, Marketing

Rhiti Sports Management
07.2011 - 08.2012

Consultant

Protiviti Consulting Pvt. Ltd.
06.2009 - 07.2011

Master in Management, Law and Humanities - Sports Management

CIES (The International Centre For Sports Studies)

Bachelor of Commerce (Honors) - Commerce

Shri Ram College of Commerce, Delhi University

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Aayush Dabas