ABD Alhameed Hmaid
Dubai,UAE
Summary
Accomplished professional with expertise in commercial strategy and business growth, specialising in business development and sales leadership. Proven track record in market expansion and strategic partnerships across the UAE and GCC, with a focus on pricing, commercial negotiation, and contract management. Skilled in stakeholder management, commercial governance, and profitability analysis, leveraging data-driven decision-making to enhance business performance. Holds a project management certification and demonstrates proficiency in SWOT analysis, budgeting, and forecasting. Committed to driving revenue growth and long-term value creation through innovative strategies and effective leadership.
Overview
2
2
Languages
1
1
Certification
14
14
years of professional experience
Work history
Country Sales & Commercial Strategy Manager
Al Moajil Holding – Assa Abloy
2022.10 - 2026.08
- Lead the UAE branch operations with full responsibility for business development, sales performance, commercial strategy, profitability, and market growth.
- Drive new business acquisition through strategic account development, key stakeholder engagement, and identification of high-value market opportunities.
- Consistently achieve and exceed sales targets through effective pipeline management, commercial negotiations, and value-based selling strategies.
- Develop and execute branch growth plans, sales strategies, pricing frameworks, and market expansion initiatives aligned with corporate objectives.
- Manage relationships with major clients, consultants, developers, contractors, OEMs, and government entities, acting as the senior commercial representative for the business.
- Lead and mentor a team of 12 people across sales and commercial activities.
- Managed and influenced commercial portfolios exceeding AED 35M annually.
- Delivered approximately 20% sales growth and contributed to approximately 5% market-share growth through strategic commercial initiatives.
- Reduced costs by approximately 8% through improved commercial practices and cost management.
- Delivered 12+ major projects with total value exceeding AED 20M.
Senior Sales & Specification Specialist
Chabros Group
Dubai & Abu Dhabi
2018.09 - 2022.10
- Developed and implemented comprehensive sales and marketing strategies to enhance market share.
- Conducted in-depth market research to identify emerging trends and business opportunities.
- Achieved 10% market share growth through comprehensive sales strategies.
- Delivered 400+ technical presentations per month.
- Secured 40+ key product approvals with top-tier engineering firms and developers.
- Managed specification development and project opportunities with consultants, architects, developers, and contractors.
- Delivered impactful technical presentations and client training sessions to drive engagement.
- Supported strategic account development and project sales across the UAE market.
Senior Sales & Specification Engineer
SFFECO Global
Dubai & Abu Dhabi
2015.07 - 2018.08
- Managed B2B sales for fire protection systems in high-profile infrastructure projects.
- Prepared technical and commercial proposals tailored to client needs.
- Served as a primary liaison between the company and project stakeholders.
- Crafted customized proposals and marketing plans to meet diverse client needs.
- Led feasibility assessments and risk analyses to guide strategic sales decisions.
- Cultivated long-term client relationships based on trust, performance, and service excellence.
Sales Engineer
Juma Al Majid Group – Safety & Security Division
Abu Dhabi
2012.06 - 2015.05
- Specialized in B2B sales of fire protection equipment within Oil & Gas sectors.
- Exceeded sales targets by 10% annually.
- Designed compliant FM200 clean-agent systems in accordance with NFPA 2001 standards.
- Exceeded regular sales targets while expanding and nurturing the customer database.
- Developed customer relationships and supported project sales from technical engagement through commercial closure.
Education
Bachelor of Mechanical Engineering -
Applied Science University
JordanMicro Masters - Business Management
GAI Diploma - undefined
Guild of Architectural Ironmongers
Skills
- Commercial Strategy & Business Growth
- Business Development & Sales Leadership
- Market Expansion & Strategic Partnerships
- Pricing & Commercial Negotiation
- Contract & Risk Management
- Stakeholder Management
- Commercial Governance
- Profitability & P&L Focus
- Product Specification & Approval
- Data -Driven Decision Making
- CRM Management & Internal Reporting
- Develop and execute commercial and growth strategies to drive revenue, profitability, and market expansion
- Lead key client relationships, commercial negotiations, and strategic partnerships across the UAE and GCC
- Oversee pricing, contracts, and commercial governance to ensure margin optimization and sustainable growth
- Evaluate business opportunities, commercial risks, and market trends to support strategic decision-making
- Deliver data-driven outcomes focused on business performance, profitability, and long-term value creation
- Project management certification
- SWOT analysis proficiency
- Budget development and oversight
- Business development
- Budgeting and forecasting
Certification
- Project Management Professional (PMP), 2016
- Clean Agent Systems (FM200 & NOVEC 1230) Professional Training, 2014
- Kitchen Hood Fire Protection Systems Professional Training, 2014
LANGUAGES
Arabic – Native
English – Fluent
NOTABLE PROJECTS
PWC HQ, Hamad International Airport, Bugatti Residences, Jacob & Co. Waterfront Residences, Masar by ARADA
Key Achievements
- 14 years of progressive sales and commercial strategy experience across the UAE and GCC.
- Managed and influenced commercial portfolios exceeding AED 35M annually.
- Achieved 15% revenue growth year-over-year through strategic sales and business development initiatives.
- Increased market share by 5% through strategic sales initiatives.
- Secured 60+ product specifications and approvals with leading engineering firms, consultants, and developers across the UAE.
- Managed 50+ key accounts with a total commercial value of AED 35M.
- Led and mentored the sales and commercial team, increasing team productivity by 20% through leadership and mentoring.
Timeline
Country Sales & Commercial Strategy Manager
Al Moajil Holding – Assa Abloy
2022.10 - 2026.08
Senior Sales & Specification Specialist
Chabros Group
2018.09 - 2022.10
Senior Sales & Specification Engineer
SFFECO Global
2015.07 - 2018.08
Sales Engineer
Juma Al Majid Group – Safety & Security Division
2012.06 - 2015.05
GAI Diploma - undefined
Guild of Architectural Ironmongers
Micro Masters - Business Management
Bachelor of Mechanical Engineering -
Applied Science University