Abdallah Al-Abdallah
Abu Dhabi
Summary
Results-driven business leader with over 12 years of experience in marketing, brand activation, event management, business development, and client relations. Proven record of executing 200+ high-impact campaigns, achieving up to 40% increases in client brand engagement, and managing budgets exceeding $2M annually. Skilled in project management, campaign strategy, and market research, with success in building long-term partnerships and delivering measurable ROI for multinational companies including JTI, PMI, BAT, Unilever, Nestlé, and Huawei-Honor Mobile.
Overview
13
13
years of professional experience
Work History
Managing Partner
Yenisei Group
04.2023 - Current
- - Directed 15+ promotional and event projects annually for clients including PFC Cosmetics, Ingot Brokers, Muscletech Arabia, Dr. Mandala, and Bonneh.
- - Increased client brand engagement by 35% through innovative campaign strategies.
- - Managed a network of 2,000+ trained promoters, achieving 95% accuracy in audience targeting.
- - Identified sponsorship opportunities that boosted campaign ROI by 25%.
- - Delivered performance reports and analytics that improved campaign efficiency by 20% year-over-year.
Co-Founder
VitaDeal
04.2023 - Current
- - Scaled the platform to 500+ active customers within 6 months.
- - Expanded product portfolio to 200+ curated items in skincare, haircare, baby products, and supplements.
- - Increased digital engagement by 40% through targeted online campaigns.
- - Boosted repeat purchases by 30% through customer-tailored product solutions.
Exclusive Distributor
PFC Cosmetics Jordan
03.2023 - Current
- - Grew market presence by 45% in the first year through tailored distribution strategies.
- - Directed 3 major product launches that increased sales by 60% within 6 months.
- - Built a network of 50+ retail partners, driving consistent brand visibility.
- - Increased customer base by 35% through focused promotional activities.
Manager
Beaucity
01.2013 - 02.2023
- - Led 80+ brand activation campaigns for international clients.
- - Supervised and trained 150+ promoters and supervisors, achieving 98% campaign execution success rate.
- - Increased client sales revenue by up to 30% through event-driven strategies.
- - Reduced campaign execution costs by 15% through process optimization.
Account Manager
Beaucity
05.2014 - 05.2016
- - Managed 50+ multinational marketing campaigns for JTI, BAT, PMI, Unilever, Clarena Cosmetics, Koza Café, and Nutro Digestive Biscuits.
- - Increased client market share by 10–15% through strategic in-store activations.
- - Strengthened distributor partnerships, generating 20% growth in sales.
Data Analyst
Beaucity
01.2013 - 05.2014
- - Analyzed datasets of 10,000+ records to optimize client strategies.
- - Provided insights that improved campaign targeting accuracy by 25%.
- - Delivered weekly performance reports that directly supported 15+ client campaigns.
Education
Bachelor of Business Administration - Business Administration
University of Jordan
01.2011
Skills
- Business Development & Strategic Planning
- Marketing & Brand Activation
- Event Planning & Large-Scale Activations
- Client Relationship Management
- Sales & Negotiation
- Market Research & Data Analysis
- Project Management & Operations
- Team Leadership & Training
- Business development expertise
- Recruiting
- Strategic planning
- Relationship building
Languages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
Timeline
Managing Partner
Yenisei Group
04.2023 - Current
Co-Founder
VitaDeal
04.2023 - Current
Exclusive Distributor
PFC Cosmetics Jordan
03.2023 - Current
Account Manager
Beaucity
05.2014 - 05.2016
Manager
Beaucity
01.2013 - 02.2023
Data Analyst
Beaucity
01.2013 - 05.2014
Bachelor of Business Administration - Business Administration
University of Jordan
Similar Profiles
NINA SPRAYNINA SPRAY
Business Development Manager at Intracoastal Construction Group and Hydrologic GroupBusiness Development Manager at Intracoastal Construction Group and Hydrologic Group
Nattamon RaposoNattamon Raposo
Associate Veterinarian at Somerville Veterinary Group/ Callanan Veterinary GroupAssociate Veterinarian at Somerville Veterinary Group/ Callanan Veterinary Group
PRASHANT MISRAPRASHANT MISRA
Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)
Amal Ali AlmehrziAmal Ali Almehrzi
Parents Relationship Executive at Amal AlmehrziParents Relationship Executive at Amal Almehrzi
Mohamed Ismail MamdiMohamed Ismail Mamdi
Fraud Analyst at Al Maryah Community BankFraud Analyst at Al Maryah Community Bank