E-commerce Operations Manager with 11+ years of experience in high-volume fulfillment across food and non-food sectors. Specialized in fresh food logistics, cold chain, and last-mile delivery. Skilled in optimizing dark stores, micro-fulfillment, and omnichannel operations. Proven success with WMS/OMS/TMS systems, inventory accuracy, and process automation. Currently managing end-to-end operations , with a focus on efficiency and scalability.
Skills
Multi-Location Store Launches , Successfully opened 7 high-performing e-commerce stores (Efood, Express, MFC) across Dubai, Abu Dhabi, and Sharjah, enhancing regional market presence
Fulfillment Process Optimization Implemented , advanced features that reduced delivery turnaround time by 20% and increased daily on time delivery rate to 97%
Strategic Cost Reduction, Negotiated outsourcing contracts that led to a 10% decrease in fulfillment costs while maintaining delivery quality and operational speed
Team Performance Acceleration , Designed and executed a training program that improved team productivity by 25% and reduced operational errors by 30% within three months
Customer Experience Enhancement , Drove process improvement initiatives that elevated customer satisfaction scores by 15% based on direct feedback and service KPIs
Inventory Efficiency Improvement Applied forecasting and replenishment models that cut excess stock by 25% and minimized stockouts by 15%, boosting inventory accuracy
Operational Automation Deployment , Spearheaded automation of repetitive fulfillment tasks, reducing manual workload by 40% and reallocating resources to high-value activities
Overview
12
12
years of professional experience
1
1
Certification
Work History
E-commerce Operation Manager
Fresh Fruit, DUBAI
08.2025 - Current
Leading daily e-commerce fulfillment operations for fresh food and perishable items.
Coordinating inbound logistics and cold storage to ensure freshness and shelf life.
Optimizing last-mile delivery using real-time tracking and dynamic routing tools.
Managing inventory turnover and applying demand forecasting to reduce waste.
Collaborating with marketing and commercial teams to launch seasonal campaigns.
Monitoring SLA compliance, delivery time, and customer satisfaction metrics.
Implementing process automation to streamline picking, packing, and delivery flows.
Ecommerce Operation Manager – Micro Fulfillment Center (MFC)
MAF Group Carrefour, DUBAI
01.2023 - 08.2025
Directed full-cycle order fulfillment operations including picking, packing, and dispatch.
Implemented WMS & automation tools to enhance inventory accuracy and throughput.
Analyzed KPIs to optimize delivery speed, order accuracy, and SLA compliance.
Drove inventory forecasting and stock control to reduce shortages and overstock.
Collaborated with logistics, tech, and procurement teams to align operational goals.
Applied process reengineering to improve efficiency and customer satisfaction.
Enforced quality assurance and cold chain standards across MFC workflows'.
Managed and motivated employees to be productive and engaged in work.
Accomplished multiple tasks within established timeframes.
Maintained professional, organized, and safe environment for employees and patrons.
Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Maximized performance by monitoring daily activities and mentoring team members.
Operation Manager (Senior Team Lead) (Schedule, Express) Startup, Fulfillment, Dark Store,(Abu Dhabi & Dubai)
MAF Group Carrefour, DUBAI
01.2020 - 01.2023
Managed daily fulfillment and last-mile operations for eFood and Express models.
Coordinated 3PL delivery networks ensuring SLA adherence and delivery accuracy.
Oversaw dark store layout, stock levels, and real-time order picking efficiency.
Supported online campaign launches through operational and content readiness.
Tracked and improved KPIs related to order flow, delays, and logistics cost.
Implemented budget controls, route planning, and cost-saving initiatives.
Led team development, performance reviews, and cross-training strategies.
Controlled costs to keep business operating within budget and increase profits.
Ecommerce Team Leader – Ecommerce Fulfillment, Last Mile & Dark Store
MAF Group Carrefour, MULTI
01.2018 - 01.2020
Supervised picking, dispatch, and delivery teams across ecommerce operations.
Monitored key metrics to drive order accuracy, productivity, and service level.
Resolved customer escalations and aligned actions with policy compliance.
Ensured proper segregation of goods and cold chain management in delivery.
Coordinated with IT and commercial teams to enhance system usability.
Audited website content for accuracy, availability, and promotions visibility.
Conducted team briefings and implemented process enhancements regularly.
Section Supervisor – FMCG Department
MAF Group Carrefour, UAE
01.2014 - 01.2018
Managed team performance, product displays, and daily sales target achievement.
Maintained accurate stock levels, minimized stockouts, and optimized replenishment.
Negotiated promotions with suppliers to improve margin and product rotation.
Ensured compliance with food safety, hygiene, and handling regulations.
Analyzed competitor pricing to stay aligned with market trends.
Delivered monthly reports and insights to senior retail management.
Education
B.A. - Hospitality & Tourism
The Hashemite University
01.2012
Certification
PMP (Project Management Professional) – In Progress (84 hours completed)
Advanced training in project planning, risk management, resource allocation, and stakeholder communication aligned with PMI standards.
Mini MBA – International Business, IBMI, Berlin, Germany – 2022
Focused on global business strategy, market analysis, leadership, and financial planning within international e-commerce and retail sectors.
Developing a Service Mindset – 2022
Enhanced skills in customer experience, service design, and operational responsiveness in high-demand digital environments.
Leadership Mindset – 2021
Built strategic thinking, team empowerment, and decision-making capabilities to drive high-performing operations and innovation.
LANGUAGES
Arabic – Native Proficiency
English – Professional Working Proficiency
Spanish – Basic
Timeline
E-commerce Operation Manager
Fresh Fruit, DUBAI
08.2025 - Current
Ecommerce Operation Manager – Micro Fulfillment Center (MFC)
MAF Group Carrefour, DUBAI
01.2023 - 08.2025
Operation Manager (Senior Team Lead) (Schedule, Express) Startup, Fulfillment, Dark Store,(Abu Dhabi & Dubai)
MAF Group Carrefour, DUBAI
01.2020 - 01.2023
Ecommerce Team Leader – Ecommerce Fulfillment, Last Mile & Dark Store