Serve as a global risk control partner, working closely with stakeholders across China and multiple international markets to identify and mitigate business risks.
Conduct comprehensive risk assessments for business initiatives and workflows, integrating risk evaluation into the core of decision-making and operational expansion.
Design and maintain Risk Control Matrices (RCMs) and lead risk control maturity evaluations across departments to strengthen internal control systems.
Support cross-border contract reviews and provide expert input on operational and regulatory risks, contributing to negotiation and risk reduction strategies.
Develop and revise policies and procedures to ensure regulatory alignment and foster proactive risk management across all business functions.
Facilitate approval flow design and oversee risk advisory initiatives, delivering root cause analyses and insights that support cross-functional project development.
Conduct competitive and industry research to benchmark risk practices and guide strategic decision-making on new market entries and product launches.
Recognized as a trusted advisor and entrepreneurial thinker, balancing innovation with risk resilience to support scalable, compliant growth.
Compliance Strategy & Operation Manager
TikTok
03.2024 - 11.2024
Reviewed agency background checks—verified registration and licensing against applications, ensured absence from legal blacklists and adverse-media listings; screened high-revenue and high-risk users for compliance and platform safety.
Oversaw compliance screening for marketing campaigns, agencies, and top spenders; resolved complex issues involving suspicious creators.
Partnered with Payment, Legal, and Investigations teams to validate and contextualize cases, delivering market intelligence and boosting operational efficiency.
Served on the front line of the High-Risk Investigation Unit: detected abnormal spenders and uncovered agency-led fraud on TikTok LIVE.
Designed and led workshops for employees, agencies, and high-level users/KOLs on identifying and managing high-risk users; fostering trusted agency partnerships; and implementing best practices for an optimal TikTok LIVE experience.
Conducted data analysis to flag high-risk users depending on established KPIs and risk factors.
Senior Product Operations Manager
TikTok
08.2023 - 03.2024
Led initiatives to mitigate unwanted-content trends in MENA, driving policy updates that improved detection and removal.
Conducted internal training for User Operations teams on the latest content-safety policies; organized compliance workshops for cross-functional teams and business partners.
Partnered with Policy and Global Trust & Safety to enforce monetization-governance policies and reduce unwanted content in the region.
Identified content and Trust-and-Safety risk patterns; developed strategies to address public-opinion issues and manage boycott campaigns.
Collaborated across functions to resolve reputation risks and ensure adherence to TikTok’s code of conduct.
User Operations Manager
TikTok
09.2021 - 08.2023
Consistently exceeded daily revenue targets by managing relationships with over 500 LIVE creators, providing tailored growth plans that significantly boosted revenue.
Reduced ban rates for managed creators by conducting online and offline workshops on TikTok community guidelines, leveraging deep insights into Livestream trends and consumer behavior.
Enhanced creator engagement and increased watch duration through data-driven performance analysis and the implementation of strategic growth initiatives.
Education
Bachelor of Science - Civil And Environmental Engineering
Jordan University of Science & Technology
Jordan
05.2015 - 01.2020
Skills
Data Analytics
Data Visualization
Market Research & Analysis
Regulatory Compliance
Global Agency Onboarding and Screening
Financial Crime Risk Assessment
Internal Controls & Risk Assessment
ETRM & Freight Management Systems
Risk Assurance & Audit Coordination
Strategic Risk Thinking
Cross-Functional Collaboration
Control Testing & Remediation
Business Process Evaluation
Stakeholder Engagement
Continuous Improvement Mindset
Certification
SAP Certified Associate - Design Thinking - Lufthansa
Timeline
Risk Control Business Partner
TikTok
11.2024 - Current
Compliance Strategy & Operation Manager
TikTok
03.2024 - 11.2024
Senior Product Operations Manager
TikTok
08.2023 - 03.2024
User Operations Manager
TikTok
09.2021 - 08.2023
Bachelor of Science - Civil And Environmental Engineering
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.