ABDUL ANEES
Summary
Experienced and results-driven Sales and Marketing Representative with a strong track record of supporting sales and marketing strategies to increase brand visibility and drive revenue growth. Proficient in market research, promotional planning, and coordinating marketing collateral. Demonstrated expertise in analyzing market trends and consumer behavior to optimize promotional activities and enhance campaign effectiveness. Known for collaborating with cross-functional teams to achieve organizational goals in fast-paced, dynamic business environments.
Overview
14
14
years of professional experience
Work History
Sales & Marketing Representative
BRITISH AMERICAN TOBACCO
02.2022 - Current
- Identifying and pursuing new business opportunities through leads, networking, and research while providing accurate product, service, and order information to customers
- Efficiently processing customer orders using the company's system and reporting daily sales volume, value, and trends to sales managers
- Building and maintaining strong customer relationships, while keeping accurate records of interactions and sales data
- Analyzing market trends to adjust sales strategies effectively and executing marketing activities to achieve customer and consumer goals
- Planning and arranging displays for new product campaigns, ensuring proper shelf visibility, and documenting marketing displays for reporting to the Area Manager
- Expanded market reach by conducting thorough industry research and identifying potential new clients.
Visual Merchandiser
BRITISH AMERICAN TOBACCO
06.2018 - 01.2022
- Responsible for installing visual elements and touchpoints on shelves and display units to enhance product visibility and attract customer attention
- Organized and meticulously arranged products on shelves and displays to ensure optimal presentation, aligning with marketing and brand guidelines
- Regularly captured high-quality photos of marketing displays, documenting their setup and condition, and submitted detailed reports to the Area Manager for review
- Actively monitored stock levels to ensure product availability and worked closely with the Sales team to coordinate timely restocking and maintain smooth inventory flow, preventing stockouts and optimizing sales opportunities
Merchandiser
MARS
09.2016 - 04.2018
- Managed stock transfers from the warehouse to designated shelves while ensuring accurate organization, pricing, and quantity of products
- Monitored product expiry dates and promptly removed expired items to maintain quality standards
- Set up promotional displays in strategic locations to enhance visibility and sales
- Conducted competitor analysis by reporting pricing, products, and offers to management
- Regularly checked stock levels and prepared purchase order requests to maintain inventory flow
- Collaborated with teams to optimize operations and enhance customer satisfaction
- Leveraged strong communication, problem-solving, and time management skills to meet organizational goals
Sales Promoter
LG MOBILES
01.2013 - 08.2016
- Explained product features to customers and closed sales by offering tailored solutions to meet their needs
- Monitored competitor pricing and market trends to stay competitive and informed
- Attended training sessions on new product launches to maintain up-to-date knowledge
- Resolved customer issues promptly to ensure satisfaction and foster loyalty
- Shared valuable customer feedback with management to drive improvements
- Prepared regular sales and performance reports for management review
- Leveraged strong communication and problem-solving skills to enhance the overall customer experience
Sales Executive
IDEA CELLULAR LIMITED
08.2010 - 10.2012
- Sold and troubleshot IDEA wireless USB modems,3G smartphones, SIM cards, and recharge coupons while assisting customers in a retail environment by addressing queries and providing effective solutions
- Recommended products and explained their services and benefits to enhance customer satisfaction
- Promoted and branded IDEA products to increase visibility and sales
- Coordinated with support teams to resolve network-related issues promptly
- Prepared and submitted detailed sales reports to management, ensuring transparency and performance tracking
- Leveraged strong communication and problem-solving skills to drive customer engagement and loyalty
Education
Diploma - Electronics
Kannur Govt. Polytechnic College
01.2008
High School - undefined
Mambaram Higher Secondary School
01.2003
Skills
- Market Knowledge
- Product Knowledge
- Customer Relationship Management
- Problem Solving
- Communication
- Negotiation
- Time Management
- Team Collaboration
- Brand awareness
- Competitor analysis
- Stock management
- Contract negotiation
Accomplishments
Appreciation Certificate for dedication and hard work from British American Tobacco
Languages
English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)
Malayalam
Bilingual or Proficient (C2)
Urdu
Intermediate (B1)
Timeline
Sales & Marketing Representative
BRITISH AMERICAN TOBACCO
02.2022 - Current
Visual Merchandiser
BRITISH AMERICAN TOBACCO
06.2018 - 01.2022
Merchandiser
MARS
09.2016 - 04.2018
Sales Promoter
LG MOBILES
01.2013 - 08.2016
Sales Executive
IDEA CELLULAR LIMITED
08.2010 - 10.2012
High School - undefined
Mambaram Higher Secondary School
Diploma - Electronics
Kannur Govt. Polytechnic College
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