As a seasoned Commercial Marketing Manager with over 8 years of experience, I excel at developing and executing strategic marketing initiatives that drive revenue growth and enhance brand visibility. Reliable and dependable team player with excellent communication and organisational skills. Passionate about staying ahead of industry trends and committed to delivering innovative solutions that propel organizations to new heights. My goal is to help companies achieve their commercial marketing objectives through strategic planning, exceptional team leadership, and a relentless focus on delivering measurable result
Hi, I’m
Abdul Aziz Ansari
Dubai,UAE
Summary
Overview
12
years of professional experience
Work history
PUMA MIDDLE EASTDUBAI, UAE
Commercial Marketing Manager
01.2023 - Current
Job overview
- Collaborating with DTC, brand marketing & sales team to develop brick & mortar for 50+ retail stores and 20+ WHL customers across the region.
- Creating engaging marketing materials, driving campaign and brand awareness.
- Manage commercial marketing budget and consistently delivering campaigns within budget constraints.
- Develop and maintain relationships with strategic partners and vendors to negotiate favorable terms and maximize marketing ROI.
- Played a pivotal role in rebranding efforts, resulting in a increase in brand recognition and improvement in customer engagement.
- Coordinating promotional activities and trade events to increase brand visibility.
- Share monthly RECAP reports to global team and new store openings.
- Coordinate with the global retail team on the new store layouts and liaised with the mall for drawings & concept approval.
- Monitor market trends to remain ahead of competitors, consistently meeting client demands.
- Manage creative agencies & contractors for brick & mortar, design, concept, local content creation and video production projects.
- Helping Sales team to create local content for the WHL partners and liaise with the creative agency for the local shoots.
- Manage commercial marketing budgets with data and results-driven decision making.
- Leverage marketing tools and software to produce exquisite marketing materials and track KPIs.
- Plan and execute commercial events designed to boost campaign awareness.
- Produce periodic marketing reports for senior management, detailing strategy progress and KPI metrics.
- Conceive cost-effective ideas by thinking outside the box, securing impressive results with limited budget.
PUMA Middle East
MANAGER TRADE MARKETING
01.2022 - 01.2023
Job overview
- Managing O&O, Retail partners & Wholesale partners (Middle East & Africa)
- Prepare, manage and track marketing calendar & budgets, and monitored the successive updating and revision phases
- Develop, implement, and manage the local trade marketing plan following international guidelines and adapt it to the different channels, clients/brands requirement
- Create local brand calendar for the key customers based on their buys, develop plan & confirm space in advance
- Send monthly Recap report to the global commercial marketing team and collect feedback for improvement
- Follow up visibility standards, execution on the field
- Travel frequently in the assigned region to evaluate executions, identify opportunities, and monitor competitors' activities
- Supervise the campaigns roll out and executions and liaised internally with the sales and brand team as well as with external vendors & partners
- Measure the outcome of BTL campaigns
- Develop local content for the KI's
- Supervise the VM team and align on the major campaign launch, give regular feedback to improve the display standard
- Event & Activation planning and management
- Maintain the Brand positioning in the market
- Contribute to the development of the in-store visibility.
PUMA Middle East
JR. MANAGER TRADE
01.2019 - 01.2021
Job overview
PUMA Middle East
TRADE MARKETING COORDINATOR
01.2016 - 01.2019
Job overview
VISUAL MERCHANDISER
01.2015 - 01.2016
Job overview
- Middle East & East Africa
- Managed O&O, Partner stores, PUMA Shop in shop and Wholesale partners across the following markets:
- UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Egypt, Iran, Kenya, Uganda & Lebanon
- Ensure the standards of VM are being maintained throughout the store to maximize sales opportunities through commercial analysis and re-merchandising accordingly
- Creating seasonal VM Directives for SIS clients
- Budgeting and calendar forecasting
- Training sessions at Puma store & to SIS VM's regarding brand standards and display
- Monitor competitor activity and research trends in visual displays and techniques
- Lead new store openings and remodels to ensure they open successfully with a flawless attention to detail
- Partner with merchandising team to get insight into the seasonal merchandising strategies
- Organizing the effective and efficient utilization of store space
- Managing the maintenance of VM assets.
Genesis Luxury Fashion (P) Ltd
VISUAL MERCHANDISER
01.2012 - 01.2014
Job overview
- Brands responsible for: Michael Kors - Emporio Armani, Giorgio Armani, Tumi, Armani Jeans & Jimmy Choo
- Mainly responsible for the visual representation of the shop floor by maintaining high standards of visual proposition through use of new lines to continuously update and re-freshen the look of the store
- Sending Weekly recap report to the respective brand's VM global team.
Education
Pearl Academy of Fashion
Graduation Diploma from Visual Merchandising & Store Design
University overview
Indira Gandhi University
Bachelors Degree
University overview
Arena Multimedia
Advance Diploma from Graphics Designing
University overview
C.B.S.E. Board
Higher Secondary Education
University overview
Skills
- Organised and efficient
- Creative and innovative
- Accomplished manager
- Strategic thinker
- Campaign management
- Photoshop, Illustrator, Indesign, Corel Draw, Auto Cad (Basic), Excel & PowerPoint
- Vendor management
- Seasonal campaigns
- Post-campaign reporting
- DTC budget management
- Relationship building
Interests
Interests
Pro Cricketer - Traveling - Swimming - Health & Fitness.Languages
English
Advanced
Arabic
Beginner
Hindi
Advanced
Urdu
Advanced
HOBBIES
HOBBIES
A professional A-division UAE cricketer, however, my love for sports isn't limited to one particular discipline. I relish the diversity of the sporting world, from team sports like soccer, badminton and padel to individual pursuits such as tennis and golf. I enjoy both playing and spectating, and I'm always eager to learn more about the rules, strategies, and history behind each sport.
Timeline
Commercial Marketing Manager
PUMA MIDDLE EAST
01.2023 - Current
MANAGER TRADE MARKETING
PUMA Middle East
01.2022 - 01.2023
JR. MANAGER TRADE
PUMA Middle East
01.2019 - 01.2021
TRADE MARKETING COORDINATOR
PUMA Middle East
01.2016 - 01.2019
VISUAL MERCHANDISER
01.2015 - 01.2016
VISUAL MERCHANDISER
Genesis Luxury Fashion (P) Ltd
01.2012 - 01.2014
Pearl Academy of Fashion
Graduation Diploma from Visual Merchandising & Store Design
Indira Gandhi University
Bachelors Degree
Arena Multimedia
Advance Diploma from Graphics Designing
C.B.S.E. Board
Higher Secondary Education
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