Abdul Haadi Ahmedabadi

Managing creative ideation, campaign planning, social & influencer marketing and end to end execution followed by performance analysis for multiple host and sub-brands under the Global Energizer account, spanning across 13 countries over the EU, APAC and MEA regions , including STP, ArmorAll, Eveready and Red Bull Racing.

Handling the Samsung experiential account for the MEA based activations, including some key projects like engagement driven suite activation within Caesar Palace to give hands-on product experience across the brand portfolio of products to focus groups.

Leading social media campaigns, on ground activations, media planning and execution and creative direction for campaigns. Planning innovative social media content to highlight the brand & product through captivating concepts & influencer marketing for said accounts across all markets.

Client handling with account management oriented at the set goal to be achieved by:
- Pitching new jobs to retainer clientele regularly for Samsung, Energizer, ADIB, Hikvision etc.

- Budgeting annual revenue for all accounts

- Working with cross functional teams including Procurement teams to deliver maximum production output & optimizing

costs, Design and Product teams to emphasize concept goals, liaising with vendors, promoters and hostess management for campaigns including overseas, Performance Marketing teams with optimizing for maximum output for the determined approach

- Promoter & hostess training with both, internal and external campaign briefing
Concept driven visual merchandising for Samsung stores alongside retail planning teams to increase footfall by layout modifications and experience hub placements to gain maximum engagement from potential consumers.

- Co-managing the Sony MEA account along with Account Manager, generating sales opportunities and reporting account status on a regular basis.

- Coordinating with vendors for procuring competitive quotes and liaising with them on a daily basis to follow up on existing production requests.

- Managed direct media campaigns with media houses like Tech Radar, T3, MenaTech and GadgetVoize on behalf of Sony MEA. Tracked content performance metrics and prepared end of campaign reports for multiple product categories.

- Update daily progress to track developments in ongoing projects and assist the Accounts & Admin team by preparing invoices and delivery orders for completed projects.

- Copywriting in developing social media copy and ATL/BTL campaigns.