Abdul Hameed Muradi
Sales and Marketing
Dubai
Summary
Results-oriented senior management professional with more than 15 years of experience in the Fast-Moving Consumer Goods (FMCG) industry in Sales, Marketing, and Business Development. a track record of successfully expanding markets, generating significant revenue growth, and developing strategies.
Overview
25
25
years of professional experience
Accomplishments
- Achieved a remarkable 750% increase in sales from 2003 to 2010, along with a 60%+ rise in secondary sales from 2013 to 2015.
- Successfully implemented a "More for Less" trade spending policy, optimizing profitability.
- Led and executed key projects, such as the "Global Score project" and "Route to Market project," enhancing brand awareness and functionality understanding.
- Proficient in team leadership, resulting in substantial gains in volume and value share, bolstering market presence and brand competitiveness.
Work History
Country Head - UAE
Wesley International Limited
06.2013 - Current
- Formulated and executed KPI-driven business plans, overseeing all aspects of business, including sales, distribution, promotions, trade marketing, stock management, operations, and P&L alignment.
- Achieved 60%+ increase in secondary sales to trade from 2013 to 2015.
- Successfully implemented cost-effective "More for Less" policy to optimize trade spending.
- Spearheaded "Excellence in Execution" initiative, enhancing market presence.
Sales and Marketing Manager
Abdul Jalil Radman Co. Ltd.
01.2010 - 05.2013
- Developed and executed KPI-driven business strategies to manage Division operations, P&L alignment, sales, distribution, promotions, trade marketing, and stock management.
- Elevated turnover from $32 million to $61 million through expansion of product portfolio for distribution in Yemen.
- Oversaw distributor relationships, trade marketing, and promotions.
- Revamped entire Salesforce route through implementation of market mapping project, enhancing operational efficiency.
Country Manager - Yemen
Red Bull Energy Drink
01.2003 - 12.2009
- Directed all aspects of business in Yemen, including distribution partner management, business planning, sales and distribution strategies, trade marketing, stock flow management, and consumer marketing.
- Recruited, trained, and coached 63 sales and marketing team members.
- Achieved 750% increase in sales to trade between 2003 and 2009.
- Attained 26% volume share and 43% value share.
- Achieved 95% weighted distribution.
- Increased TOM awareness from 20% to 45% and functionality understanding from 12% to 52%.
Junior Brand Manager
Red Bull Energy Drink
03.2002 - 12.2002
- Managed brand building and trade marketing activities across region.
- Planned and executed sampling campaigns to educate target audiences and trade on product features, benefits, and values.
- Recruited, trained, and coached 23 marketing team members.
- Implemented visibility and trade marketing activities in key accounts and Horeca channels.
Marketing Assistant
Beiersdorf
01.1999 - 02.2002
- Prepared promotional calendars and visibility contracts with key accounts.
- Prepared promotional calendars and visibility contracts with key accounts.
- Supervised in-store promotions and executed new product launches.
- Identified and developed new sales channels.
- Generated reports to support development and implementation of trading marketing plans
- Managed campaigns for various clients that consistently exceeded sales goals.
Education
Bachelor of Business Administration -
Saba University
Sanaa, Yemen06.2009
Skills
- Sales and Marketing
- Events Marketing
- Consumer Engagement
- Strategic Leadership
- Data-Driven Decision-Making
- Market Penetration
- Relationship Management
- Project Management
- Budget and Financial Management
- Trade Spend Optimization
- Cross-Cultural Communication
- Microsoft Office Suite
Languages
Persian (Native)
English (Fluent)
Arabic (Fluent)
Urdu (Fluent)
Uzbek (Fluent)
Turkish (Average)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Country Head - UAE
Wesley International Limited
06.2013 - Current
Sales and Marketing Manager
Abdul Jalil Radman Co. Ltd.
01.2010 - 05.2013
Country Manager - Yemen
Red Bull Energy Drink
01.2003 - 12.2009
Junior Brand Manager
Red Bull Energy Drink
03.2002 - 12.2002
Marketing Assistant
Beiersdorf
01.1999 - 02.2002
Bachelor of Business Administration -
Saba University
Certificates And Courses
- Planning & Organizing, Meirc T&C, Saudi, 06/01/04
- Trade Marketing Strategy, Internal, Yemen, 01/01/03
- Media Made Manageable, Star Com Middle East, 03/01/03
- Management, Leadership & Emotional Intelligence, Meirc T&C, Dubai, 03/01/03
- Management & Team Building, Meirc T&C, Dubai, 09/01/03
- Interpersonal Communication & Time Management, Meirc T&C, Dubai, 08/01/02
- Red Bull Brand Understanding, International College, Dubai, 07/01/02
Personal Information
- Year of Birth: 1978
- Nationality: Afghani
Professional References
Available Upon Request
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