Abdullah Al Saadi
Dubai,UAE
Summary
Creative Media Planner with proven success in identifying target audiences and analyzing characteristics, behaviors and media habits. Talented in working with clients and leading a group of people to understand business objectives and advertising strategy. Strong analytical and organizational skills. Maximized repeat business through expert planning, delivery and analysis. Prepared to apply enthusiasm, curiosity and team spirit to achieve success. Talented media planning professional with substantial experience in high-profile campaign management who meets exact client needs to develop tactical communications strategies.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Media & Content Management Supervisor
UAE Football Association
Dubai, UAE
08.2019 - Current
- Drafted communications for routine releases and emergency response.
- Drove continuous content improvement, cultivating cross-functional relationships with marketing teams to obtain relevant input.
- Conducted video interviews, shot videos of event coverage and edited to create professional video projects.
- Wrote targeted, impactful press releases for heightened brand awareness.
- Built and amplified strategic stories to drive narrative and reduce negative impact.
- Coordinated and managed logistics of media and press trips.
- Acted as reliable and responsive point of contact for press office, addressing both proactive and reactive measures.
- Wrote and edited in-house articles, case studies and annual reports.
- Built relationships with media personnel, bloggers and social influencers to maintain industry connections.
- Managed media response to issues and crisis situations with strategic approach.
- Coached client representatives on how to handle media enquiries and press interviews.
- Developed and delivered cross-functional campaigns strategically aligned with company goals.
Media Manager
Asian Football Confederation (AFC)
Dubai
02.2021 - Current
- Developed automation- and performance-based campaigns through strategic stakeholder partnerships.
- Managed projects to meet budget and time constraints.
- Managed support staff and vendor coordination to facilitate logistics during event.
- Evaluated existing plans, processes and event planning services to identify opportunities for improvement.
- Planned large-scale events such as trade shows, conferences and meetings.
- Communicated schedules and timelines to stakeholders for on-time event execution.
- Coordinated event workflow and managed subcontractors to deliver top-quality preparations and day-of support.
Head of Media
Al Nasr Group
Dubai
06.2008 - 08.2019
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
- Adapted social media plan based on market research and customer data.
- Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
- Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
- Managed projects to meet budget and time constraints.
- Monitored online media trends to remain ahead of developments and competitors.
- Interacted with internal and external partners to evaluate, implement and maintain media plans.
- Determined best form of media for specific clients and campaigns.
- Maximised inventory monetisation through strategic campaign planning.
- Identified target audiences and analysed characteristics, behaviours and media habits.
Education
Diploma - Leadership Management
AFC Academic Centre of Excellence
UAE 04.2023 - 12.2023
Diploma - Management
AFC Academic Centre of Excellence
Malaysia 06.2021 - 11.2022
Bachelor of Business Administration - Management
Ajman University Of Science & Technology
UAE 09.2008 - 09.2012
Skills
- Thought leadership
- Stakeholder engagement
- Social media content creation
- Content planning
- Professional business writing
- Production Scheduling
- Strategic planning
- Tactics and execution
- Creative mindset
- Media plan presentations
- Digital Content Management
- Excellent writing skills
Languages
Arabic
Native
English
Fluent
French
Beginner
Accomplishments
- “Majlis Al Nasr Fans” community Initiative in 2013, awarded by Al Nasr Club Chairman as best Initiative in 2013 (2500 fans within the first month.)
- Innovation award for “ Al Nasr Museum” which was inaugurated by H.H. Sheikh Hamdan Bin Rashid Al Maktoum – President.
- Creator of Online media content analysis report (1- Followers study 2- content study 3- Analysis & Solution 4- Testing 5- Final report)
- First assigned media officer in UAE pro league history in 2008 by UFL. - Verified 3 official platforms of UAEFA (Twitter & Instagram).
- Media & Broadcast Manager for 3 consecutive President's Cup Final.
Certification
- Media Coordinator FIFA 2014 World Cup Qualifiers (Asia) 2013
- Media Coordinator FIFA day friendly Matches 2009
- Mohammed Bin Rashid Sports Award Organizer 2011,2012,2013
- 500+ Ceremonies, Conferences and Championships as Organizer / Coordinator / Officer / Matches.
Timeline
Diploma - Leadership Management
AFC Academic Centre of Excellence
04.2023 - 12.2023
Diploma - Management
AFC Academic Centre of Excellence
06.2021 - 11.2022
Media Manager
Asian Football Confederation (AFC)
02.2021 - Current
Media & Content Management Supervisor
UAE Football Association
08.2019 - Current
Bachelor of Business Administration - Management
Ajman University Of Science & Technology
09.2008 - 09.2012
Head of Media
Al Nasr Group
06.2008 - 08.2019
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