Abdullah Qasim
Abu Dhabi,UAE
Summary
An enthusiastic and creative Digital Marketing Communications graduate with hands-on experience in digital/e-commerce marketing, internal communications, and HR support. Skilled in Microsoft Excel, AI tools, content creation, and social media/SEO techniques to design branded materials and create employee engagement initiatives. Eager to bring creativity and analytical thinking to a full-time communications or marketing role.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing coordinator
ORBRIX
Dubai, UAE
2026.01 - Current
- Created and managed engaging content across Instagram, LinkedIn, and Facebook to support brand awareness and audience engagement.
- Produced Instagram reels and social media visuals using CapCut, Canva, and other content creation tools.
- Supported the development of Orbrix’s digital marketing presence through creative posts, captions, reels, and campaign ideas.
- Designed and implemented social media content strategies focused on professional development, leadership, workplace skills, and training programs.
- Assisted in improving the quality of social media content by enhancing copywriting, visuals, and overall post presentation.
- Monitored social media activity and maintained records of marketing expenses to support budget tracking.
- Coordinated marketing initiatives and promotional content to increase brand visibility across UAE and GCC audiences.
Internal Communications & HR Intern
ADNOC Logistics & Services
Abu Dhabi
2025.06 - 2025.11
- Supported employee engagement campaigns such as social mixers and idea-exchange sessions between the HR, accounting and finance, and communications departments
- Designed branded internal posters, announcements, and LinkedIn content drafts
- Re-organized HR data in Microsoft Excel (e.g., XLOOKUP, VLOOKUP, Pivot Tables)
- Developed internal communications and used AI tools to generate content and visuals
Peer Mentor
Abu Dhabi University
2022.06 - 2025.01
- Guided first-year students with onboarding, academic success, and campus resources.
- Contributed to events and facilitated workshops that boost student engagement to support the mission of the university of a vibrant campus culture and strong community connections.
Event Organizer Assistant
Abu Dhabi Festival
Abu Dhabi
2024.11 - 2024.12
- Coordinated guest logistics, registration, and on-site support.
- Coordinated teamwork among vendors and staff to ensure seamless event execution - the event was successful with more than 1,000 attendees.
Course Assistant
Abu Dhabi University
2024.05 - 2024.07
- Taught ENG 100, ENG 200, Applied Management Science(BUS 306), ITD 100 (Introduction to Information and Digital Technology).
- Assisted faculty with course planning, learning activities, and student support.
- Provided support to students, enhancing their learning experience.
Data Entry Operator
Abu Dhabi University
2022.06 - 2022.06
- Maintained accurate records of academic and admin data using Excel tools.
- Demonstrated great attention to detail while maintaining accurate academic records, ensuring data integrity, and compliance with university standards.
- Analyzed data trends and discrepancies, providing actionable insights that enhanced informed decision-making.
Education
BBA - Digital Marketing Communications
Abu Dhabi University
Abu Dhabi, UAE 2021.01 - 2025.07
Skills
- Microsoft Excel
- Microsoft Word
- PowerPoint
- AI tools
- SEO
- Social Media
- Communication
- Teamwork
- Time management
- Attention to detail
- Adaptability
- Confidentiality
- Digital Analytics
- Creativity
- Brand Development
- Analytical Thinking
- Customer retention tactics understanding
- Facebook advertising mastery
- Brand awareness development
- Instagram marketing proficiency
- Media planning proficiency
- Email marketing expertise
- Schedule management
- Digital marketing
- Marketing and advertising
LANGUAGES
Arabic - Native
English - Highly proficient
REFERENCES
Maha, Shedid, Dr., maha.shedid@adu.ac.ae, Abu Dhabi University
HOBBIES
Soccer, swimming, volleyball, pickleball, running, video games
COURSES
- MGT 406 Strategic Management
- ITE 415 Advanced E-Commerce Application Design
- MKT 402 E-Marketing and Social Media
- MGT 402 International Business Management
- MGT 308 Operations Management
- MAC 314 Communication Strategy in Advertising
- MKT 305 Marketing Research
- FIN 200 Principles of Finance
- ACC 201 Principles of Managerial Accounting
Certification
- ADNOC Certificate of Completion of Internship Program
- HubSpot Academy - Social Media Marketing Certification
- HubSpot Academy - Digital Marketing Certification
- Peer Mentor Recognition – Abu Dhabi University
- Semrush Academy - Social Media Marketing Crash Course
- Course Assistant & Peer Tutor Recognition
- Member – Academic Success Center
- Participant – ADU Blitz Chess Tournament
Timeline
Marketing coordinator
ORBRIX
2026.01 - Current
Internal Communications & HR Intern
ADNOC Logistics & Services
2025.06 - 2025.11
Event Organizer Assistant
Abu Dhabi Festival
2024.11 - 2024.12
Course Assistant
Abu Dhabi University
2024.05 - 2024.07
Peer Mentor
Abu Dhabi University
2022.06 - 2025.01
Data Entry Operator
Abu Dhabi University
2022.06 - 2022.06
BBA - Digital Marketing Communications
Abu Dhabi University
2021.01 - 2025.07