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Abdul Rahim Al Saiari
Marketing Manager
Summary
With a vast 20 years of experience in retail & marketing. Excellent reputation for managing key performance indices at the retail level- Visibility, stock availability, recommendation rate, field force team, improving customer satisfaction & revenue generation. Consistently saved costs while increasing profits.
Overview
20
20
years of professional experience
3
3
Languages
3
3
years of post-secondary education
Work History
Marketing Manager
Believe FZCO.
Dubai
04.2021 - Current
- Managing Brand Visibility across 200+ Retail Stores
- Build-up of recruiting, training, deploying, and managing promoter's force
- Develop joint business plan with retailers/distributors and execute plan to drive sell-outs
- Manage all key performance indices at retail level – visibility, stock availability, recommendation rates, and sell-out
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities
- Development strategies to reduce flooring deployment time and increase market share
- Engage in direct retail negotiations to improve brand display negotiate space rentals & procure space across retailers
- Research plans, promote, and host array of field marketing events ( Tradeshows, conferences, road shows, etc.) across region that capture prospects and help transition them into customers
- Provides inputs into events strategy, including recommended events, budget allocation, and proposed themes
- Utilizes standard campaign methodology and metrics to track local/ Trade marketing/sales efforts and drive program results throughout quarter/year
- Manage retail marketing budget by managing the overall spending & maximizing ROI
- Collaborate with multi-function teams and manage external agencies
- Prepare and execute Roadshows and promotions.
- Lead day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet company's changing needs.
Retail Operations - Field Force Manager
Samsung Electronics
Dubai
04.2012 - 03.2021
- Development and execution of the go-to-market field force plan to support specific growth initiatives that achieve sales demand.
- Interacts with Indirect Channels (Retailers, Wholesalers, and Resellers) to implement field force programs to enhance the company's presence at partner's points of sale, generate sales, and increase the rate of recommendation to customers.
- Activities include planning, execution, and return on investment analysis for field force programs and marketing funds.
- Provides inputs into events strategy, including recommended events, budget allocation, and proposed themes.
- Utilizes standard campaign methodology and metrics to track local/ Trade marketing/sales efforts and drive program results throughout the quarter/year.
- Manage a Field Force team comprising of 235 promoters, 12 Visual merchandisers, 12 Supervisors and 8 trainers for CE division in UAE & GCC
- Field force team optimization to plan the right number of the field force.
- Manage the entire Recruitment process till on-onboarding.
- Manage retail marketing budget by managing the overall spending & maximizing ROI.
- Setting up Regional FFM sellout Targets by Channel, Store, and Category
- Tracking Target vs Achievement and taking necessary actions to ensure and drive the team to achieve the set targets.
- Quarterly field force performance evaluation
- Planning field force development and career path
- Handling all retail marketing operations in UAE, QAT, OMN, BAH & KWT
- Prepare and execute Roadshows and promotions.
- Manage agencies and review their quarterly performance.
Partner Sales Representative
Hewlett Packard (M.E)
Dubai
01.2004 - 03.2012
- Managing over 50 ISS and Setting up a monthly target
- Develop quarterly business plans & marketing support from 20+ channel partners.
- Give product training for newly appointed promoters, ISS, and store staff (Product Awareness, product selling points, etc.
- Product availability and visibility are my main priorities.
- Drive and execute marketing campaigns across the Retail partners.
- Collaboration with the Sales and Marketing team
- Weekly meeting: Reviewing market and product situation with (Category managers, Retail account, and regional sales manager)
Education
MBA - Business (ODL)
Manonmaniam Sundaranar University
Chennai, India 06.2009 - 2011.05
Bachelor of Commerce - Commerce (ODL)
Manonmaniam Sundaranar University
Chennai, India 05.2006 - 01.2009
Skills
Budgeting and Allocation
Achievements
- Recognized for retail marketing budget optimization and management between 2022 & 2023 [Saved 50% of Budget]
- Successfully planned, designed, & implemented Floor Salesmen Incentive scheme with positive ROI and growth of 75% in sellout 2020.
- Awarded for automating field force reports and implementing an online attendance system in 2019 [Reduced data processing time by 50%]
- Awarded for best field force team retail marketing budget optimization and management in 2018 [Saved 20% of the planned budget]
- Optimized Sellout by setting up incentive dynamics starting from Channel to SKU level with different methods like Relative Ranking, Absolute Ranking & Per Model Incentive which resulted in Achieving an average of 80% sellout target consistently over a span of 9 years and maintaining the no. 1 Market Share
Interests
Video Editing
Timeline
Marketing Manager
Believe FZCO.
04.2021 - Current
Retail Operations - Field Force Manager
Samsung Electronics
04.2012 - 03.2021
MBA - Business (ODL)
Manonmaniam Sundaranar University
06.2009 - 2011.05
Bachelor of Commerce - Commerce (ODL)
Manonmaniam Sundaranar University
05.2006 - 01.2009
Partner Sales Representative
Hewlett Packard (M.E)
01.2004 - 03.2012
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