Abdul Rahim Al Saiari

● Increased brand visibility by 20% across 200+ hypermarkets and organized retailers, leading to a 15% annual sales growth.
● Developed strategic partnerships with distributors and channel partners, exceeding sell-out targets by 25%.
● Worked closely with distributors to align inventory management with promotional calendars, reducing OOS by 18%
● Led a high-performing promoter team, driving a 30% rise in product recommendations and a 10% increase in conversion rates.
● Optimized in-store execution, securing prime display spaces at 10% below market rate, saving $40,000 annually.
● Conceptualized and executed engaging field marketing events, generating 500+ leads and achieving a 12% conversion rate.
● Reduced marketing spend by 40% while maintaining campaign effectiveness, improving ROI by 12% through streamlined methodologies.
● Used Power BI to visualize field team performance and guide strategic resource reallocation.
● Rolled out a regional retail excellence framework, improving execution scores by 20% across 300+ locations
● Spearheaded retail performance improvements, driving a 15% uplift in visibility, stock availability, and recommendation rates.
● Strengthened cross-functional collaboration with internal teams and external agencies, ensuring seamless project execution and exceeding campaign objectives.

● Increased sales by 18% across key accounts by optimizing promoter deployment, prioritizing high-conversion formats (Carrefour, Lulu, Sharaf DG), and aligning in-store demos with peak footfall
● Improved brand visibility by 25% through enhanced fixture placement, premium shelf negotiations, and consistent VM rollouts across 200+ organized retail locations
● Boosted campaign ROI by 15% by reallocating field budgets based on real-time sell-out data and focusing resources on top-performing store clusters
● Led capability development for 200+ promoters across GCC, covering product training, customer engagement techniques, and in-store merchandising standards — resulting in a 30% increase in product recommendation rates
● Benchmarked and redesigned fixture layouts, increasing shopper interaction zones by 15% and dwell time by 20% in strategic display areas for TV and HA
● Negotiated premium display space across major CE retailers, generating a 12% revenue uplift and improved category presence
● Planned and executed seasonal display campaigns and in-store demo experiences for TVs, home appliances, and IT categories — increasing shopper engagement and reinforcing product storytelling in high-traffic locations
● Recognized by Samsung RHQ (MENA) for developing and implementing a best-practice field force management system, including attendance tracking, KPI-based incentives, and promoter deployment strategies across 500+ retail locations.
● Built a data-driven promoter allocation model using store potential, footfall, sell-out trends, and competitive analysis — increasing productivity per outlet by 20%
● Launched a tiered incentive structure tied to attach rate, conversion ratio, upselling performance, and planogram compliance — resulting in a 12% uplift in promoter output and in-store advocacy

● Boosted sales by 15% across 50+ Independent Sales Specialists (ISS) through targeted business planning and training.
● Strengthened engagement with 20+ channel partners, exceeding quarterly marketing goals by 12%.
● Increased product knowledge by 20% among sales staff through specialized training programs.
● Optimized in-store product placement, leading to a 10% increase in product visibility and accessibility.
● Led collaborative marketing initiatives that resulted in a 15% boost in customer engagement and brand awareness.
● Successfully launched 8+ new products, surpassing regional sales targets by 7%.