Abdul Rasheed KM
Dubai,United Arab Emirates
Summary
A dynamic Brand Marketing Lead with proven expertise in developing and executing brand strategies, leading impactful campaigns, and driving business growth. Skilled in market research, consumer insights, and digital marketing, with a strong ability to craft compelling brand stories that connect with audiences. Experienced in team leadership, cross-functional collaboration, and stakeholder engagement, ensuring seamless execution of marketing initiatives. Proficient in data-driven decision-making, campaign performance analysis, and go-to-market strategies, while bringing creativity, innovation, and adaptability to fast-changing markets.
Overview
12
12
years of professional experience
10
10
years of post-secondary education
Work history
BRAND MARKETING MANAGER
CLIKON
DUBAI, UAE
2018.10 - Current
- Managed budget allocation amongst different marketing channels, maximising ROI without compromising on quality or reach.
- Designed and implemented social media strategies to boost online presence.
- Ensured compliance with all relevant regulations whilst handling sensitive data during customer segmentation process.
- Collaborated with sales team to improve brand positioning.
MARKETING EXECUTIVE
BINZ&BORIS READYMADE SWIMMING POOLS
BENGALURU, INDIA
2016.11 - 2018.07
- Facilitated cross-functional collaborations between departments leading to better project coordination.
MARKETING MANAGER
IAM BUISINESS SCHOOL
BENGALURU, INDIA
2015.02 - 2016.08
. Analyse and track the performance of advertising campaigns.
. Manage the marketing budget
. Ensure all marketing materials is in line with our brand identity
SALES EXECUTIVE
WRANGLERLEE, VANS, LEVI’S
BENGALURU, INDIA
2013.12 - 2015.02
. Customer Assistance
. Display management
. Helping with special promotions
. Accounts handling
. Stock requisition
. Stock management
. Aiming to achieve monthly targets
Education
Bachelor of Engineering - ENGINEERING
CSI COLLEGE OF ENGINEERING
OOTY/TAMILNADU/INDIA 2013.06 - 2017.12
High School Diploma - PLUS 2
ANSAR JUNIOR COLLEGE
MEMUNDA/KERALA/INDIA 2009.06 - 2013.03
High School Diploma - SSLC
MEMUNDA HIGHER SECONDRY SCHOOL
MEMUNDA/KERALA/INDIA 2007.06 - 2009.02
Skills
- Public relations experience
- Social Media Expert
- Content Creator
- Brand Straategist
- Team Leadership & Collaboration
Timeline
BRAND MARKETING MANAGER
CLIKON
2018.10 - Current
MARKETING EXECUTIVE
BINZ&BORIS READYMADE SWIMMING POOLS
2016.11 - 2018.07
MARKETING MANAGER
IAM BUISINESS SCHOOL
2015.02 - 2016.08
SALES EXECUTIVE
WRANGLERLEE, VANS, LEVI’S
2013.12 - 2015.02
Bachelor of Engineering - ENGINEERING
CSI COLLEGE OF ENGINEERING
2013.06 - 2017.12
High School Diploma - PLUS 2
ANSAR JUNIOR COLLEGE
2009.06 - 2013.03
High School Diploma - SSLC
MEMUNDA HIGHER SECONDRY SCHOOL
2007.06 - 2009.02