AbdulSami Mohammed

• Identified new business opportunities that enhanced growth potential of the company.
• Elevated brand awareness for significant market influence through strategic sales campaigns.
• Facilitated staff training programs enhancing their skills thereby positively impacting overall team performance.
• Crafted compelling pitches for securing high-value deals with clients.
• Managed key client accounts meticulously, ensuring consistent delivery of service excellence leading to nurturing long-term partnerships.
• Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.

Sales & Business Development Client Relationship Management Product Presentation & Training Order & Stock Management Market Intelligence Territory Planning

• Promote and sell optical products (frames, CR7 , Eypie , Medical equipment and Cl solutions, , ) to retail optical stores, chains, hospitals, and eye clinics.
• Grow and manage a portfolio of clients in a defined region or territory.
• Meet and exceed sales targets and KPIs (monthly, quarterly, annual).
• Developed comprehensive sales plans, resulting in a robust pipeline of prospects.
• Build strong relationships with optometrists, store managers, and buyers.
• Handled contract negotiations skilfully, securing favourable terms for the company.
• Understand customer needs and offer tailored product solutions.
• Provide ongoing support and follow-ups after sales.
• Conduct product demos, training sessions, and launch presentations for staff at client locations.
• Stay up to date with industry trends and new products to educate clients.
• Take and process orders using CRM or mobile sales tools.
• Monitor stock levels and coordinate with the logistics team to ensure timely deliveries.
• Recommend inventory replenishments based on sales patterns.
• Managed large client portfolios successfully whilst maintaining top-notch service standards at all times.
• Gather market insights: competitor activity, pricing trends, and customer feedback.
• Report back to the head office or product teams with updates and suggestions.
• Plan and manage weekly or monthly travel routes to maximize client coverage.
• Attend trade shows, exhibitions, and networking events.

• Team Leadership
  Recruit, train, and manage optical staff (sales assistants, optometrists, lab techs).
  Schedule rotes and ensure adequate cover.
  Conduct performance reviews and team meetings.
• Analysed consumer data to predict future purchasing trends for informed decision-making.
• Sales & Customer Service
  Drive sales targets for eyewear, lenses, and services.
  Handle customer complaints and resolve issues effectively.
  Ensure excellent customer journey—from eye test to final fitting.
• Followed industry trends and set pricing strategies to maximize business returns.
• Optical Knowledge & Compliance
  Understand prescriptions and lens options to support the sales team.
  Ensure compliance with health regulations, insurance policies, and optical standards.
  Assist in optical dispensing or fittings when needed.
• Inventory & Merchandising
  Manage stock levels of frames, lenses, accessories, and eye care products.
  Coordinate with suppliers and oversee deliveries.
  Keep displays clean, attractive, and up to date.
• Financial & Business Operations
  Track KPIs: sales, conversion rates, refunds, etc.
  Manage budgets, cash handling, and daily banking.
  Generate reports for head office or ownership.

• Ensured stock replenishment in a timely manner to maintain product availability.
• Handled high-pressure situations calmly, keeping store operation seamless during peak hours.
• Maintained knowledge of current sales promotions helping customers make informed buying decisions.
• Answer questions about prescriptions, eye health, and appointments.
• Prescribing and recommending lenses or contacts that suit the patient's needs and lifestyle.
• Explaining the value of additional lens options (e.g., blue light filters, progressive lenses, anti-reflective coatings).
  Collaborating with sales staff to ensure continuity from exam to product purchase.
• Promoting eye health products (e.g., artificial tears, cleaning solutions, nutritional supplements).
  Upselling advanced services like retinal imaging or contact lens fittings If You're in an Optical Sales Role in an Optometry Practice:
  This is a hybrid of sales associate, customer service rep, and basic optical assistant. Typical tasks:
• Help patients choose frames after their eye exam.
  Explain lens options based on the optometrist’s prescription.
  Sell premium eyewear (designer brands, sunglasses, etc.).
  Adjust and fit glasses to ensure comfort.
  Process payments and insurance claims.
  Book follow-up appointments and maintain records.🧠 Key Skills Needed
• Skill Why It Matters Communication Explaining prescriptions and product options clearly. Product Knowledge Knowing lenses, frames, coatings, and vision care products. Salesmanship Recommending the best product without overselling. Technical Understanding Basic knowledge of prescriptions, PD, and fitting .Customer Service Building trust with patients.📈 Sales Techniques in Optometry

• Handled delicate optical instruments with care during cleaning procedures.
• Maintained detailed records of orders and prescriptions for seamless transactions.
• Refined existing processes for more efficient workflow.
• Worked closely with optometrists to deliver precise prescriptions.
• Increased client satisfaction by providing accurate and timely lens grinding services.
• Established strong rapport with clients, bolstered customer loyalty.
• Organised workspace, facilitated smoother operations.
• Ensured top-quality product delivery with meticulous inspection protocols.
• Placed timely, accurate eyeglass orders to minimise delays and guarantee customer satisfaction.
• Achieved optimal eyeglass fit, adjusting frame and lens position to fit customers' facial structure.