Strategic and results-oriented business leader with 17+ years of experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
13
13
years of professional experience
8
8
years of post-secondary education
Work History
Managing Director
Ascent 360 Aviation & Marketing Consulting
10.2024 - Current
Conduct in-depth research and analysis of global and regional aviation markets to identify emerging trends, growth opportunities, and competitive threats
Provide actionable insights to help clients capitalize on market shifts
Develop long-term strategic plans and roadmaps tailored to the client’s goals, including route optimization, fleet expansion, and market entry strategies
Analyze and streamline operational processes to reduce costs, improve efficiency, and enhance service delivery
Focus on areas such as cargo handling, passenger services, and supply chain management
Guide aviation organizations through transformational changes, such as digitalization, mergers, or restructuring
Ensure smooth transitions by aligning stakeholders, updating processes, and fostering a culture of innovation
Managing Director
Ethiopian Airlines Group
11.2021 - 09.2024
Led cargo and logistics business units, achieving significant revenue growth and exceeding annual targets
Developed and implemented innovative marketing and sales strategies to capture market share and increase profitability
Oversaw a global network of 60+ freighter stations, ensuring operational excellence and compliance with international standards
Optimized resource allocation, reduced costs, and improved customer satisfaction
Managed capital expenditure on fleet acquisition, infrastructure, and technology investments
Led a diverse team of 1,000+ employees, fostering a high-performance culture through coaching and mentoring
Successfully led Ethiopian Cargo operations during the COVID-19 pandemic, ensuring the timely transport of critical medical supplies
Played a pivotal role in developing an e-commerce logistics hub with state-of-the-art technology, enhancing operational efficiency and customer experience
Regional Manager
Ethiopian Airlines Group
09.2015 - 09.2021
Managed company assets, fiscal policies, and marketing strategies across Southern Africa (South Africa, Lesotho, Swaziland, Namibia, Reunion, Mauritius)
Implemented and monitored KPIs to drive financial, sales, and operational performance
Oversaw key departments, including Airport, Cargo, Retail, Sales, and Finance, ensuring operational efficiency and revenue growth
Led the expansion of airline operations, doubling daily flights to Johannesburg and launching new routes to Cape Town, Durban, Windhoek, and Antananarivo
Enhanced the airline’s brand equity and market share in the region
Diversified cargo operations to capitalize on emerging market opportunities
Cargo Manager Gulf
Ethiopian Airlines Group
06.2014 - 08.2015
Secured and managed freight business from clients in the UAE, Oman, Qatar, and Pakistan
Led strategic planning and execution of freighter operations, optimizing route networks and maximizing revenue
Conducted market analysis to identify opportunities and develop targeted business strategies
Negotiated favorable agreements with suppliers and contractors to optimize costs and improve service delivery
Successfully transitioned cargo operations from DXB International to Dubai World Central, ensuring minimal disruption
Cargo Sales Manager
Ethiopian Airlines Group
08.2012 - 05.2014
Developed and implemented sales strategies to drive revenue growth, leading a team of 15 sales professionals
Conducted performance analysis and prepared annual business plans aligned with corporate strategy
Represented the airline at industry events, fostering relationships with key stakeholders
Increased revenue generation and cultivated long-term partnerships with key accounts
Education
Master of Science - Integrated Marketing Management (IMC)