Chief Salesforce Technical Architect with 16+ Years of Excellence | Led 45+ End-to-End Implementations Delivering Maximum ROI for Global Enterprises, Mid-Market, and Startups.
Overview
16
16
years of professional experience
Work History
Chief Salesforce Architect
Dubai Holding
08.2024 - Current
Designed and lead the very complex Nakheel Salesforce migration with more than 300k customers, 100k inventory and 80+ online services into DHRE Salesforce system.
Designed and currently managing the Value added services and online services that generates 500 Billion in revenue.
Managing the team of 20+ developers and have implemented multiple modules like Lead management, Account Management, Booking, Handover, Resale and Customer refund that improved the turnaround time by 40% and made the process much efficient resulting in high customer satisfaction.
Designed the DevOps pipeline, Sandbox management strategy, Data backup, Sandbox seeding to make the system more efficient to reduce the deployment time by 60%.
Managing the Architecture Review Board and Solution design forum to make sure we follow the best practices and the team is aligned to make the system more robust and scalable.
Implemented the Code library, Advance code scanner to detect bugs and AI driven IDE for developers to build and deliver value faster by 50%.
Sr Technical Architect
Nakheel
09.2023 - 07.2024
Designed and implemented Real Estate module for Project Handover, Lead Management that cut the time by 60% and resulted in efficient process
Managed the team of 15+ individuals and have implemented multiple modules like Lead management, Account Management, Booking and Handover that improved the turnaround time by 30% and made the process much efficient
Designed and implemented the prestigious Palm Jebel Ali Sales Launch, The Crown Sales launch, Dubai Island Sales Launch on Salesforce, managed the resources and delivered things on time that resulted in successful Sales Launch
Designed the integrations from Salesforce to Oracle using Informatica that has made the system efficient, resuable and scalable.
Designed and architected the integration with the other system to help with the Customer 360 view
Designed the Draw loop doc gen and DocuSign app to send emails for Handover and other scenarios that has reduced the Handover time by 30% and improved customer satisfaction.
Designed the DevOps pipeline, Sandbox management strategy, Data backup, Sandbox seeding to make the system more efficient to reduce the deployment time by 40%.
Designed the Social Media Integration, Lead management, DLD Molak integration - Ejari, Broker Portal Lead & Inventory Management to make the current system well-structured and improve the current process by 50%
Chief Technical Architect
Maverick Digital
01.2023 - 09.2023
Designed and implemented the CPQ project to reduce the time spent selling and increase the win rates
Configure Rules and Objectives in support of CPQ and Billing business processes
Designed CPQ workflows, Product catalog, Product bundle Configuration and Price book
Implemented the DocuSign app to send quotes via CPQ package
Chief Technical Architect
University of British Columbia
08.2022 - 07.2023
Designed and implemented the integration architecture from Salesforce to the SIS system and the ePayment system
Designed and developed the UI forms using Omni studio omni script and flex cards for Students Application and Survey
Designed the experience cloud site
Worked on Data management strategy, Project Architecture Governance, Coding Guidelines, Best practices, Automation
Worked closely with the key stakeholders and the Delivery team to define the requirement and created the Solution Architecture
Implemented the DevOps pipeline, Branching strategy, and Sandbox strategy
Enforced the coding guidelines and standards and helped the Dev team implement the Best practices and Design patterns
Salesforce Technical Architect
Maverick Digital
01.2021 - 09.2022
Designed the Sales and Service cloud contact center for Boston Celtics
Designed the Salesforce data model and planned the Data migration from Dynamics to SF
Designed and architect the integration with their in house system to help with Customer 360 view
Implemented the SF Inbox and Docusign to send agreement via SF and get the signed agreement attached to the contact record
Technical Architect
Modus
08.2021 - 08.2022
Designed the Service cloud contact center for Modus SF Users which has CTI, Live chat, Experience Cloud, Force.com site, and integration with the 3rd Part system
Worked closely with the key stakeholders and the Delivery team to define the requirement and created the Solution Architecture
Implemented the DevOps pipeline, Branching strategy, and Sandbox strategy for Modus
Designed the App exchange app architectures and other patterns
Salesforce Architect
Mercy Health
05.2020 - 12.2021
Designing and implementing the Health Cloud solution that involves Project Artifacts, Integration design patterns, Change Management, Coding guidelines, and standard and Business requirements
Configured Health Cloud to integrate with EPIC via MuleSoft
Implemented Shield platform encryption for the Patient's Data
Created APIs to integrate with Adobe Forms via ESB
Closely worked with the Business stakeholders and the delivery team to deliver things on time
Highlighted the Risks and mitigation in the project to make sure the timelines are not getting impacted
Salesforce Lead
Ritchie Brothers
10.2019 - 05.2020
Designing and implementing new requirements for upcoming Auctions on the Sales cloud
Implemented the financial force library to define some patterns and improve the performance
Assisting the customers with the Classic to Lightning migration by developing LWC and Aura components that work on Salesforce classic and lightning
Designed and developed web services in Salesforce so that it can integrate with the other systems
Fixing critical/Level 1 PROD issues reported by the Business teams or the users
Followed Salesforce best practices with the FFLIB package and implemented an Object-oriented pattern
Salesforce Lead
Ministry of Children and Family Development and Medical Service Plan
04.2018 - 10.2019
Created complex Lightning components with different Navigation flows
Implemented Integration in the lightning components with the external systems
Worked on Lightning Community and have implemented the community pages using Aura Components
Skill/Domain: Salesforce configuration, Lightning Components, Salesforce Community and development
GIT, Eclipse, Siebel integration used for CI
Designed and created the MSP portal on the Angular framework and have implemented the integration logic
Created and added new components in BC Gov's UI Framework/Library
Designed and developed multiple MSP applications and integrated it with the Node application
Salesforce Technical Architect
Target
10.2015 - 04.2018
Manage technical requirements gathering sessions and work on technical requirements and prepare the Software Requirement Specification document for the design and development of the software application
Have implemented a critical Vendor management application which involves Application Design, Coding, Writing Test classes, and Deployment in Production
Worked on Chatbot for store Live chat API
Principal Engineer
Salesforce.com
12.2013 - 10.2015
Manage highly visible, global, and strategic enterprise accounts and ensure the highest levels of customer satisfaction with Mission Critical Support
Started and expanded the Salesforce MCS practice to 7 team members
Developed an internal Tool using Salesforce programming language (Apex, VF, and JS) for Salesforce Agents, which reduced their case creation and customer handling time from 13 minutes to 1 minute
Salesforce Consultant
Deloitte
07.2012 - 12.2013
Designed and implemented the end-to-end Call Center Application for HCSC US.
Designed and implemented the Sales cloud solution that helps generate the insurance quote on the fly and email the policy.
Worked on the architecture design for the implementation.
Write, modify, integrate and test software code for e-commerce and other Internet applications.
Salesforce Developer
HCL Technologies
12.2010 - 07.2012
Developing and customizing applications within SFDC using Apex, Visualforce, and Triggers.
Scheduling and Batch Apex to process bulk data.
Developed Sales and Marketing applications on the Force.com platform
Software Developer
Caravan Technologies
08.2009 - 04.2010
Education
Bachelors - Information Technology
ITM University
05.2009
Skills
Salesforce Certified System Architect
Salesforce Certified Application Architect
Salesforce Certified AI Specialist
Salesforce Certified AI Associate
Salesforce Certified Service Cloud Consultant
Salesforce Certified Sales Cloud Consultant
Salesforce Certified CPQ Specialist
Salesforce Certified Advance Developer
Salesforce Certified Advance Admin
Salesforce Certified Omnistudio Developer
Salesforce Certified Omnistudio Consultant
Salesforce Certified Experience Cloud
Salesforce Certified Marketing Cloud
Skills
Salesforce Architecture
Design Patterns and Object Oriented Programming
SF AI Agentforce, Einstein
Apex, LWC, VF and Flow
APIs
Data Migration
Devops
Encryption
ESB
GIT
Microsoft Dynamics
Middleware
Mulesoft
Nexus
Node
Oracle
Requirements Gathering
Salesforce Lightning
SFDC
Web Services
WSDL
XML
Sales cloud expertise
Service cloud expertise
Java
Jquery
Accomplishments
Agentblazer Legend 2025 and 28+ certification (Top 1% Globally, 2025).
Trailhead Double Star Ranger – Completed 217+ badges and 110,000 points
Awarded the top performer in Nakheel for successful Palm Jebel Ali Launch
Won first prize in a Hackathon (out of 70+ teams) in Ritchiebros, Canada
Spent 100+ hrs on Non profit projects and community initiatives
LANGUAGES
English
Hindi
Hobbies
I love to play racket sports like Badminton, Padel and Tennis.
I like to eat healthy and workout atleast 3 days a week.
Love to Read books and spend time with family.
Timeline
Chief Salesforce Architect
Dubai Holding
08.2024 - Current
Sr Technical Architect
Nakheel
09.2023 - 07.2024
Chief Technical Architect
Maverick Digital
01.2023 - 09.2023
Chief Technical Architect
University of British Columbia
08.2022 - 07.2023
Technical Architect
Modus
08.2021 - 08.2022
Salesforce Technical Architect
Maverick Digital
01.2021 - 09.2022
Salesforce Architect
Mercy Health
05.2020 - 12.2021
Salesforce Lead
Ritchie Brothers
10.2019 - 05.2020
Salesforce Lead
Ministry of Children and Family Development and Medical Service Plan