Abhishek Nair
Dubai,UAE
Summary
Digital Merchandising professional with 4+ years’ experience across luxury and premium retail, currently leading the digital merchandising and trading of the Coach website at Al Tayer Insignia. I spearheaded the end-to-end launch of Coach’s e-commerce platform, owning site structure, navigation, and product hierarchy, and now hold full responsibility for the day-to-day trade, driving conversion, revenue, and onsite performance. Experienced in partnering cross-functionally with Planning, Buying, Marketing, Production, Tech, and UX to deliver seamless launches, optimize onsite journeys, and execute data-led trading strategies. Strong background in analytics, promotions, SEO optimization, and commercial performance improvement within luxury e-commerce.
Overview
5
5
years of professional experience
2022
2022
years of post-secondary education
1
1
Certification
Work history
Digital Merchandizer
Al Tayer Insignia - Coach
Dubai, UAE
2025.03 - Current
- Led the end-to-end launch of Coach’s website, owning digital merchandising strategy across taxonomy, navigation, product hierarchy, and go-live readiness
- Own the ongoing trade of the website, driving revenue, conversion, and stock efficiency through strategic product placement and category optimization
- Act as the central merchandising stakeholder across Tech, UX, Buying, Planning, Marketing, and Creative, influencing commercial and customer-experience decisions
- Use performance data and customer insights to inform trading strategy, prioritize initiatives, and continuously optimize onsite journeys
- Ensure a premium, on-brand digital experience while balancing commercial targets, operational execution, and post-launch site enhancements
Associate Digital Merchandiser
Al Tayer Insignia - Bloomingdales
Dubai, UAE
2023.02 - 2025.03
- Partner with Planning, Production and Digital Marketing teams to orchestrate and support the successful launch of new assortments from product pass off to the photo cycle to UAT and finally web-launch.
- Collaborate with Digital Merchandising Manager to navigate new products into site categories, based on product attributes and known customer shopping behaviors. Responsible for site product navigation maintenance, as necessary.
- Monitor the site to ensure optimized performance around customer engagement and conversion across different customer types.
- Monitor site daily to assure accuracy of product assortments, category navigation, content marketing and promotions.
- Run weekly merchandising analysis and share with the commercial team.
- Responsible for building and testing online promotions, optimizing key categories for SEO as well as merchandising products on the site based on analytics.
Digital Merchandizing Assistant
Al Tayer Insignia - Bloomingdales
Dubai
2021.11 - 2023.02
- Assisted in ensuring all products are beautifully and strategically merchandised across the site and app in New season, category listing pages, designer listing pages, and trend pages.
- Assure timely and accurate site content. Site content includes product images, product descriptions, digital shopping tools and promotions.
- Responsible for the color and category classification of products, ensuring all newly uploaded products are satisfactorily represented.
- Track products and inventory levels for items planned to be featured in upcoming marketing exposures, to ensure availability at time of feature.
- Maintain product lifecycle reports to identify bottlenecks in the time-to-site process.
- Provide regular competitive analysis.
Omnichannel Trainee
Majid Al Futtaim Lifestyle - That Concept Store
Dubai
2021.07 - 2021.10
- Assisted in ensuring all products are beautifully and strategically merchandised across the THAT concept store app in New season, category listing pages, designer listing pages, and trend pages.
- Daily monitoring of incoming product to ensure the above listing pages are maintained and updated.
- Monitor stock levels and key deliveries to ensure products are attractively presented across prime product locations.
Education
B.E. (Hons.) - Computer Science engineering
Birla Institute of Technology & Science, Pilani
UAESkills
- Salesforce Commerce Cloud (SFCC)
- Microsoft Office (Excel, Word, PowerPoint)
- Digital Merchandizing
- E–Commerce Marketing
- Digital Marketing
- Brand Management
- Retail Marketing
- Data Analysis
- CRM
- Akeneo
- Contentful
Certification
- Fundamentals of digital marketing - Google Digital Garage
- Marketing in a Digital World - University of Illinois Urbana-Champaign
- Brand Management: Aligning Business, Brand and Behaviour - London Business School
- Management of Fashion and Luxury Companies - Università Bocconi
Timeline
Digital Merchandizer
Al Tayer Insignia - Coach
2025.03 - Current
Associate Digital Merchandiser
Al Tayer Insignia - Bloomingdales
2023.02 - 2025.03
Digital Merchandizing Assistant
Al Tayer Insignia - Bloomingdales
2021.11 - 2023.02
Omnichannel Trainee
Majid Al Futtaim Lifestyle - That Concept Store
2021.07 - 2021.10
B.E. (Hons.) - Computer Science engineering
Birla Institute of Technology & Science, Pilani