Abhishek Ray Serrao
Dubai,United Arab Emirates
Summary
Results-driven Group Marketing Manager with knack for creating and executing innovative marketing strategies. Boosted brand awareness and customer engagement through targeted campaigns. My approach emphasizes understanding the 'Why' behind actions, rather than just the 'How'. This strategic mindset has enabled me to successfully achieve both short-term and long-term business goals, driving growth and engagement in the marketplace. Known for fostering collaborative team environments and driving cross-functional initiatives for maximum impact.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work history
Senior Group Marketing Manager
Al Boom Marine
Dubai, UAE
01.2026 - Current
- Leading marketing strategies for multiple brands within the group, including Reebok, Oakley, Seafolly, Rip Curl and Tommy Bahama.
- Developed a comprehensive Omni Channel Journey strategy to improve customer experience.
- Managing and optimizing marketing budgets, ROI, and KPIs across all brands.
- Scaling the Reebok brand in the region by working with key profiles and influencers.
- Focused on enhancing Reebok's brand awareness and brand affiliation.
- Leading a team of 6 members to achieve business goals.
- Working closely with senior leadership to align on business and marketing objectives.
- Partnering with agencies across PR, Social Media, Digital Marketing and Creative agencies.
Senior Brand Marketing Manager
Timeless Group of Companies - Salomon & Wilson, Dubai
Dubai
06.2025 - 01.2026
- Developed go-to-market strategies and plans, including in-store POS builds, consumer experiences, and brand activations that drive regional brand engagement.
- Executed brand expansion strategy to increase market presence within the region.
- Developed brand marketing strategies for Salomon and Wilson in the GCC region.
- Drove omni-channel strategy focusing on awareness, consideration, and conversion to enhance overall brand visibility.
- Managed preparation of marketing budgets to optimize resource allocation.
- Collaborated with brand management, supply chain, logistics, and e-commerce teams on marketing initiatives.
- Partnered with brand principal and agencies to develop integrated marketing strategies across multiple platforms.
- Worked on Digital Marketing Campaigns focusing on performance marketing and right channel mix.
- Directed social media strategy to boost brand engagement and connect with local content creators.
- Created regionally driven, cross-cultural narratives to deepen brand engagement and resonate with diverse consumer segments.
- Launched the first Salomon Gravel Run Club by partnering with local community.
- Led a team of 5 members, overseeing design projects and collaboration.
- Core member of the launch of Salomongcc.com.
Senior Retail Brand Marketing Manager
Nike, Inc - GMG, Dubai
Dubai
01.2023 - 11.2024
- Develop and execute trade / retail marketing strategy for Nike, Inc across the MENA region focusing on driving brand expansion across the MENAT region for Nike, Nike / Jordan / Converse stores.
- Successfully leading a team of amplified marketing personnel and graphic designers.
- Leading and managing over 100 Nike, Inc stores across the MENA region along with wholesale partner stores.
- Collaborate with cross functions, Sales & Retail Operations, Buying & Merchandizing, Central Planning, Supply Chain, Logistics and E-Commerce teams on yearly seasonal retail marketing calendar.
- Manage all retail marketing elements and activations for all store openings based on technical drawings and concepts.
- Create impactful cross-cultural and seasonal narratives that enhance brand engagement within the retail marketplace.
- Manage preparation of marketing budgets to ensure optimal resource allocation to ensure efficient ROI.
- Working closely with both local and global creative and production agencies to ensure timely delivery of projects / campaigns.
- Leading all stages of the design, production and installation process by providing necessary feedback on key production milestones and carrying out quality control checks post campaign launch.
- Perform market visits and retail audits to understand market conditions, brand positioning, competition and consumer insights.
Retail Brand Marketing Manager
Nike - GMG, Dubai
Dubai
01.2019 - 01.2023
Marketing Executive
Nike - GMG, Dubai
Dubai
07.2017 - 01.2019
Junior Marketing Executive
Nike - GMG, Dubai
Dubai
01.2014 - 07.2017
Education
MBA - Marketing
Canadian University
Dubai, UAE 06.2016 - 06.2018
Skills
- Brand Marketing Strategies
- Brand Activations
- Visual Merchandising
- Vendor Management
- Space Planning
- Budget Management
- Creative Strategies
- Project Management
- Product positioning strategies
LANGUAGES
English
Beginner
Hindi
Beginner
Achievements
- Project lead for Nike Flagship Store opening in Dubai Mall.
- Core member of Football World Cup 2022 consumer experience team.
- Project lead for the opening of the only Jordan Store in the Middle East.
LINK
LinkedIn: https://www.linkedin.com/in/abhishek-ray-serrao-3a8236017/
Software and Tools
- Jira
- Monday.com
- Xeno
- CleverTap
References
References available upon request.
Timeline
Senior Group Marketing Manager
Al Boom Marine
01.2026 - Current
Senior Brand Marketing Manager
Timeless Group of Companies - Salomon & Wilson, Dubai
06.2025 - 01.2026
Senior Retail Brand Marketing Manager
Nike, Inc - GMG, Dubai
01.2023 - 11.2024
Retail Brand Marketing Manager
Nike - GMG, Dubai
01.2019 - 01.2023
Marketing Executive
Nike - GMG, Dubai
07.2017 - 01.2019
MBA - Marketing
Canadian University
06.2016 - 06.2018
Junior Marketing Executive
Nike - GMG, Dubai
01.2014 - 07.2017