ABU SUFYAN

• Analyze Data

Monitor sales metrics, customer reviews, and industry trends to identify market opportunities and shifts in product demand

• Brand Specialist

Managed product listings and pricing strategies for brands like Samsung, Xiaomi, Dyson, Sony, JBL, QCY, and Mibro etc optimizing margins and visibility through supplier negotiations and quality content.

• Competitive pricing strategies

Track competitor pricing across marketplaces and recommend dynamic pricing or bundling options to maintain a competitive edge and optimize margins

• Promotional campaign

Plan and execute PPC, Deals, seasonal sales, and sponsored ads Product Ads Spenser Brand Display Video ads to drive traffic and conversions minimize the ACOS and drive a traffic from social media ads to Product page.

• Collaborate for product accuracy

Work with cross-functional teams to maintain accurate product descriptions, specs, and images, minimizing listing errors and enhancing customer experience

• Google Analytics

Analyzed website data using Google Analytics, identifying areas for improvement and implementing necessary changes.

Optimize listings for performance

Refine the algorithm of product titles, descriptions, keywords, and images using SEO and customer data to boost search rankings and conversion rates.

• Track campaign performance

Analyze KPIs like CTR, conversion rates, and ACOS to assess campaign success and provide insights for future improvements.

• Manage marketing budgets

Ensure efficient allocation of marketing spend to high-performing campaigns, maximizing ROI through careful budget management.

Customer Engagement

Interacted with and sold to e-commerce customers and delivered prompt and courteous service. maintained working knowledge of company products, services and promotions.

• Product Launch Management: Oversee the end-to-end process of product launches, ensuring a seamless and efficient rollout on all ecommerce platforms
• Search Optimization: Develop strategies to improve searchability and boost conversion rates for product listings and algorithms
• Management: Create and upload SKUs, organize a vast SKU database on platforms like WordPress, and manipulate data as required
• Amazon Wholesale Expertise: Skilled in sourcing inventory and private labeling
• Successful in brand development and optimizing listings
• Data Accuracy: Ensure the accuracy and consistency of product data, including inventory levels, titles, descriptions, images, videos, attributes, and pricing
• Content Maintenance: Maintain product content to ensure accurate representation on direct-to-consumer sites
• Account Monitoring: Routinely monitor the health of accounts on various platforms, identifying issues and taking proactive actions as needed
• Social Media Engagement: Utilize platforms such as Twitter, Facebook, Instagram, and YouTube to drive engagement with the target audience
• Industry Experience: Working in the electronics sector has enhanced adaptability and responsiveness to market changes, sharpening problem-solving skills and decision-making abilities
• Sales Growth Achievement: Successfully increased online sales from inception to $1M in monthly sales within 1.5 years by implementing data-driven marketing strategies and optimizing product listings

• Product Listing Optimization: Enhance product listings with A+ content on Amazon and leverage the registered brand presence on Walmart and other marketplaces to create compelling product pages
• Sales Growth Strategies: Develop strategies to maximize unit sales, focusing on product page optimization, pricing strategies, and promotional tactics
• Advertising Management: Oversee sponsored ads and display video ads, continuously optimizing for minimal Advertising Cost of Sales (ACOS) while maximizing Return on Investment (ROI) and key performance indicators (KPI) metrics
• Digital Marketing Campaigns: Manage all aspects of digital marketing campaigns, including SEO, SEM, email marketing, display ads, and social media
• Multichannel Advertising: Leverage social media and other digital platforms to drive targeted traffic to product listings
• Comprehensive Digital Marketing Strategy: Implement a digital marketing strategy that increased online sales by 25% within six months, utilizing tools such as Google Analytics, SEO, and PPC campaigns to enhance targeted traffic and conversion rates