Adam Tross
Commercial Team Lead
Dubai, United Arab Emirates
Summary
Accomplished sales leader with a strong track record in driving revenue growth, enhancing team performance, and delivering customer success. Skilled in coaching high-performing sales teams, consultative selling, and strategic growth and retention planning. Experienced in cross-functional collaboration, CRM management, and aligning sales operations with business objectives. Proven ability to boost client satisfaction, negotiate renewals, and lead sales initiatives. Consistently exceeds revenue targets, optimizes sales pipelines, and delivers tailored solutions to improve client relationships and maximize value.
Overview
10
10
years of professional experience
Work History
Sales Team Lead
Property Finder
Dubai
09.2022 - Current
- The Leading Online Real Estate Marketplace in UAE.
- Enhance team performance and customer success by mentoring and coaching a team of 14 business consultants, fostering a consultative selling approach and continuous learning
- Ensure seamless customer experiences and efficient execution by spearheading cross-functional collaboration across sales, marketing, analytics, pricing, and product teams
- Maximised account retention and value through the development and execution of comprehensive growth and retention strategies aligned with business objectives
- Strategically grew client retention from 78% to 90% in H1 2024
- Achieved revenue prediction accuracy with 1% monthly variance and 5% quarterly variance by refining forecasting models, driving operational excellence
- Elevated operational efficiency and alignment with strategic goals, overseeing processes and acting as a senior escalation point for critical customer issues
- Increased product adoption and share of wallet within key segments by implementing a strategic account planning framework
- Generated USD 12.9 million in sales revenue in 2023 through client retention and upselling.
Senior Account Manager
Property Finder
02.2021 - 09.2022
- Secured customer satisfaction and retention by building and maintaining strong client relationships, acting as a trusted advisor
- Contributed to revenue growth by leading challenging renewal negotiations and developing “win back” strategies for non-renewals
- Ensured accuracy and predictability in reporting by effectively managing opportunities, activities, and revenue forecasts within
- SalesForce CRM
- Drove innovation by facilitating monthly training sessions for peers and leading a team in Hackathon initiatives focused on key sales techniques and strategies.
Account Manager
Property Finder
04.2020 - 02.2021
- Advised clients on best practices and identified growth opportunities through consultative approaches, leveraging deep expertise in
- Property Finder’s solution portfolio
- Maximised client and company value through successful contract negotiations and closures
- Maintained data integrity and predictive accuracy by managing client interactions and forecasting revenue expectations within
- SalesForce CRM
- Enhanced overall customer experience by closely collaborating with internal teams to resolve client requests promptly.
Business Development Manager
Property Finder
04.2019 - 02.2021
- Page |1 3
- Addressed unique client needs and preferences by applying a consultative sales approach, utilising deep expertise in Property Finder’s solutions
- Targeted high-potential prospects and identified new business opportunities through collaboration with Sales Development
- Representatives (SDRs) and leveraging data-driven insights
- Maintained consistent and reliable tracking of sales pipelines and forecasts by accurately managing opportunities and sales activities within SalesForce CRM
- Ensured alignment with business goals and maintained sales predictability by delivering precise revenue forecasts
- Enhanced client satisfaction and loyalty by building long-term relationships, providing ongoing support and consultation
- Maximised value for both company and clients by preparing and presenting business proposals and negotiating contracts
- Improved client experience by collaborating with internal teams to fulfil client requests promptly.
Sales Consultant
Allsopp, Allsopp Real Estate Broker
Dubai
07.2017 - 12.2019
- Informed property owners of market conditions and opportunities through comprehensive market analysis of Palm Jumeirah
- Proposed strategic opportunities to optimise property portfolios by engaging with registered property owners and providing detailed market insights
- Recommended suitable mortgage solutions aligned with purchasing motivations after qualifying potential buyers and assessing financial positions
- Enhanced property visibility and generated inquiries through weekly market appraisals and targeted marketing materials
- Maximised investment returns by calculating optimal yields for investors and offering data-driven recommendations
- Facilitated seamless buying experiences by arranging and conducting structured property viewings tailored to client needs
- Secured fair deals and maximised commission revenue through effective negotiation of terms on behalf of sellers and buyers
- Achieved an average monthly sales commission target of AED100, 000
- Promoted from Leasing Department to Sales Department in just 4 months, a process that typically takes 12 months for other consultants.
Lettings Agent
Winchester White
London
04.2016 - 05.2017
- Agency" by the SundayTimes’’, Delivered tailored solutions by conducting detailed qualification of client inquiries to fully understand property requirements
- Secured at least 2 deals weekly by arranging and conducting a minimum of 20 structured property viewings per week, aligning property features with client needs
- Boosted property visibility and direct inquiries by managing property marketing strategies and keeping landlords informed of applicant feedback
- Maximised deal values and commissions by negotiating rental terms on behalf of landlords and tenants, ensuring mutually beneficial agreements
- Provided landlords with detailed profiles through comprehensive tenant referencing and due diligence, ensuring informed decision- making before contract signing
- Promoted repeat business and strengthened the company’s reputation by delivering exceptional customer service and fostering long-term relationships
- Exceeded revenue targets with an average monthly revenue of £20,000, significantly above the market average of £13,000
- Established a reputation as a local market expert in lettings, reflected in positive Google reviews.
Golf Sales Executive
Marriott International, Hanbury Manor
04.2015 - 04.2016
- 3
- Effectively handled incoming inquiries and proactively sourced potential new clients through strong communication and listening skills
- Drove customer satisfaction and event success by understanding customer objectives and tailoring service offerings to meet their specific needs
- Maximised revenue opportunities by converting inquiries into confirmed golf events and upselling additional services and corporate merchandise
- Delivered high-quality events by managing the operational aspects of confirmed business and working closely with large cross- functional teams
- Strengthened customer loyalty and repeat business by developing and implementing incentive strategies to win back clients who had moved to other facilities.
Education
Bachelor Of Business Administration - Business Management
Northwood University
Michigan, United States Diplome D’Etudes En Langue Francaise DELF B1 - French
Skills
- Account Management
- Customer Relationship Management
- Market Analysis & Strategy
- Customer Centric Approach
- Strategic Sales Leadership
- Contract Negotiation & Closing
- Client Acquisition & Retention
- DigitalTransformation
- Revenue Forecasting & Optimisation
- SalesTeam Coaching & Development
- CRM Management
- Data Driven Decision Making
- Team Management
- Cross-selling strategies
- CRM proficiency
- Sales Pipeline Management
- Key Account Management
- Objection handling
- Customer Retention
- Performance Management
- Business Development
- Revenue Generation
Languages
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
Sales Team Lead
Property Finder
09.2022 - Current
Senior Account Manager
Property Finder
02.2021 - 09.2022
Account Manager
Property Finder
04.2020 - 02.2021
Business Development Manager
Property Finder
04.2019 - 02.2021
Sales Consultant
Allsopp, Allsopp Real Estate Broker
07.2017 - 12.2019
Lettings Agent
Winchester White
04.2016 - 05.2017
Golf Sales Executive
Marriott International, Hanbury Manor
04.2015 - 04.2016
Diplome D’Etudes En Langue Francaise DELF B1 - French
Bachelor Of Business Administration - Business Management
Northwood University
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