Results-driven professional specializing in business development and strategic planning. Demonstrated success in revenue growth and contract negotiations, utilizing CRM and Salesforce for accurate sales forecasting and KPI tracking. Strong analytical and networking skills enhance lead generation and client relationship management. Focused on surpassing revenue goals and establishing strategic partnerships.
Overview
21
21
years of professional experience
Work history
Business Development Manager – EVIS / Eco-Mobility Global Exhibition
Nirvana Mice -part of NG9 Holdings
Abu Dhabi, UAE
05.2025 - 01.2026
Spearheaded business development for premier EV exhibition, boosting revenue in the Middle East.
Secured partnerships with installers and CPOs to establish a robust customer base.
Executed comprehensive sales strategies for scalable growth and high-value opportunities.
Provided market intelligence to influence commercial strategy and product development.
Represented the brand at global events to enhance visibility within the e-mobility ecosystem.
Engaged with the Global Business Council and government to foster strategic alliances.
Collaborated with leadership to align regional strategies with global objectives.
Designed an inaugural sales strategy for the 2026 event, setting clear targets.
Identified market trends, resulting in enhanced product offerings.
Business Development Manager
Informa Markets –Middle East- Saudi Maritime & Logistics Congress, Seatrade Maritime Middle East
Dubai, UAE
03.2017 - 03.2025
Transformed the Saudi Maritime & Logistics Congress exhibition into $3 million event through strategic selling and partnerships.
Developed strategic partnerships for sustained growth.
Consistently surpassed sales targets by proactively sourcing leads and managing pipelines.
Analysed market trends to refine sales tactics and sustain competitive advantage.
Led Middle East Awards programme, boosting brand engagement and commercial appeal.
Managed high-volume portfolios using CRM (Salesforce) for forecasting and budget oversight.
Cultivated strong relationships with industry leaders and government sectors to support Vision 2030.
Achieved over 150% of sales target in 2023 and 160% in 2024 for the Saudi Maritime & Logistics Congress.
Managed key accounts, ensuring high levels of customer satisfaction.
Fostered client relationships, leading to increased brand loyalty.
Secured new business opportunities by cultivating strong relationships with potential clients.
Generated leads to bring in new client revenue and improve bottom-line profitability.
Area Manager
Industry Networks (BNC) - Project Intelligence Network
Dubai, UAE
09.2014 - 03.2017
Conducted team training sessions to enhance product knowledge and sales techniques.
Developed prospect lists using strategic marketing data and CRM tools, such as BNC CRM.
Executed marketing strategies across print, online, and conferences, aligning with client objectives in GCC/MENA region.
Managed crises promptly to minimise risk and potential damage.
Analysed sales reports to identify trends and adjust strategies accordingly.
Generated reports, forecasts, and market analyses to support decision-making processes.
Identified new business opportunities, driving expansion into untapped markets.
Attended trade shows, increasing industry presence and lead generation.
Territory Sales Manager
MEED - Middle East Business Intelligence
Dubai, UAE
11.2013 - 09.2014
Doubled revenue from Qatar year on year through strategic account management and business development in Qatar and the UAE.
Created cross-selling opportunities by offering integrated solutions across conferences, print, and digital advertising.
Fostered positive relationships with key accounts, resulting in repeat business.
Increased market share through effective sales planning and execution.
Reported sales activities and performance metrics regularly to senior management.
Achieved targets while managing resources effectively, reducing costs without compromising service quality.
Senior Sales Manager
ITP Publishing
Dubai, UAE
07.2012 - 10.2013
Exceeded sales targets, achieving 150% of Q2 and Q3 goals, and was recognized as a top performer.
Launched a new manufacturing magazine to enhance brand visibility.
Promoted to Top Tier - Oil & Gas Magazine while managing one sales executive.
Led training initiatives that elevated team performance.
Managed portfolio of 400 accounts, generating over AED 1 million annually.
Sold digital solutions, fostering strong client relationships for retention.
Identified new business opportunities that contributed to revenue growth.
Analysed market trends to inform strategic business decisions.
Development Manager / Account Manager
The Digital Property Group (TDPG)
London, UK
05.2011 - 06.2012
New Business Consultant
Trader Media Group
, UK
07.2009 - 05.2011
Business Development Manager
Adapt Resourcing
, UK
09.2007 - 07.2009
Business Consultant
Yellow Pages
Maidstone , UK
03.2005 - 09.2007
Education
City and Guilds 224- - Electronic Servicing
Maidstone ITEC
UK
G.C.S.E.’s - English Literature, English Language, Maths, Physics, Biology, Art, Graphics