Adarsh Krishnan

Leading a strategic position in leading business development in a start-up IT distribution business with a pivotal role in onboarding vendors and managing business development for the region.

Key responsibilities:

● Collaborate with cross-functional teams to develop innovative solutions and services that address client needs and align with industry trends.

● Work closely with the leadership team to develop a business plan and sales strategy in line with company objectives

● Establish and build strong, strategic long-term relationships with clients across the region

● Start and manage the whole sales capability closer to customers. Have been key part of the strategic future by helping to shape the strategy for the business as well.

Key Responsibilities:

● Develop and execute strategies to drive new business growth and expansion, identifying and pursuing opportunities to acquire new clients and partnerships.

● Lead the end-to-end new business acquisition process, from prospecting and pitching to negotiation and contract closure.

● Cultivate and nurture relationships cycle, and be the focal point in all relations with a perspective client

● Prepare business case studies and specify market requirements for current and future products.

● Stay abreast of market trends, emerging technologies, and competitive landscape to identify opportunities for innovation and growth.

● Provide strategic insights and recommendations to the executive team to enhance business performance and drive revenue growth.

Provide highly strategic and tactical leadership as Product Manager (DDN,Seagate Systems, Infortrend and Infinidat) of this leading company engaged in the business of Distribution of IT PRODUCTS in the Middle East.

Major Accomplishments:

• Established Channel Partners all across GCC and monitored performance to achieve sales targets.
• Held frequent Seminars, participated exhibitions & Conferences to educate channel partners and end users onsite at the customer premises and common venues.
• Extensive marketing initiatives and execution by co branding vendor and ASBIS in events like IDC, CIO forum, GITEX etc.
• Grew Market share of ASBIS on Seagate systems extensively against an already established distributor
• Recognized ,Onboarded and initiated by recognizing an industry recognized product Infinidat -a leading technology partner in disruptive storage platform and involved in extensive engagements across the region.
• Drove Business Growth through aggressive business development initiatives that result in increased revenue growth
• Travelled Extensively to increase market penetration across GCC, brand visibility, growth, market share and profits

Responsibilities:

Define and implement sales strategy and objectives by forecasting and developing annual sales quotas for regions and territories.

• Define and implement sales strategy and objectives by forecasting and developing annual sales quotas forregions and territories.

• Rollout product pricing strategy by monitoring costs, competition, and supply and demand. Focus on P&L management, partner management and engagement, customer relationship management.

• Build channel partnership across the UAE and GCC, assess performance to achieve sales targets.Organize seminars, exhibitions

and conferences to educate channel partners and end users.

• Develop annual marketing plans and new product marketing plans based on regional forecasts onexpected sales volume and profit for existing and new products.

• Set up market segmentation / penetration strategies pertaining to launch of new produxcts andchanging packages for

accomplishing sales targets.

• Represent the organization in major events like GITEX and regional product launch events aimed at generating awareness across the target market segment.

• Build and maintain trusted-advisor based relationship with clients aimed at enhancing client satisfactionand generating additional

business for the organization.

• Improve operational efficiency and workflows by implementing various process improvement initiativesacross the assigned territory.

• Enhance competencies of the sales team through implementation of career development and incentiveschemes across the sales

organization.

• Align long / short term marketing and brand communication strategies to organizational businessobjectives. Define and implement Key Performance Indicators, long-term direction and sales pipeline toincrease revenue growth.

• Acquaint team members with organizational policies and procedures for implementing the same inday to day business

transactions.

• Conduct knowledge transfer sessions for the channel partner teams as a Certified Trainer with Train theTrainer program to enable partner selling to their end users with value addition led by trainers from Netapp University.

Accomplishments:

• Successfully led the organization in surpassing expectations and forecasts and a growth in 2 digit percentiles YoY in the UAE.Ranked #2 for the quarterly performer across Ingrammicro worldwide top 500 club in the region Quarter on Quarter.

• Enhanced market share of the organization to 78% on Netapp against competitions in the region through aggressive business

development initiatives, thereby achieving Distributer of the year in EMEA YoY.

• Acknowledged by vendor and partners for value added services and relationship management leading to closure of major globaland regional deals against the competition.

• Recognized for introduction of partners and new technology sales – Netapp AFF and cloud portfolio.

• Assigned additional charge of streamlining internal operations leading to enhanced operational efficiency and service quality.

Responsibilities:

Developed rapport with key end users and new customers with product & strategic sales for FAX over IP, DESKTOP Application- Server virtualization technology (CITRIX/VMWare), Enterprise Messaging solutions (Easy SMS) for the assigned territory of UAE.

• Established long terms relationships with key end users and new customers with product & strategic sales for FAX over IP,DESKTOP Application- Server virtualization technology (CITRIX/VMWare), Enterprise Messaging solutions (Easy SMS) for the assigned territory of UAE.

• Set up strategies to enhance market penetration, brand visibility, cross selling, up selling ,depth selling, increasing market share and enhanced profits.

• Implemented strategies to enhance corporate account base of multi-national and international corporate companies aimed at generating additional revenue for the organization.

• Set up and ensured compliance to annual budgets pertaining to various marketing activities for promotionof a business, service,

product or brand.

• Reengineered business strategies based on collated market intelligence on competition and othermarket trends to enhance penetration across the target market segment.

• Developed rapport with existing clients and prospects for effectively closing identified business deals.Guided team members in

generating additional business and revenue for the organization by consistently rendering superior quality service.

Accomplishments:

• Acknowledged for accomplishing revenue targets and profitability forecasts as well as preparing and implementing annualoperational plan with business management in the region.

• Significant contributor in evaluating new products to the portfolio in coordination with the management and pre-sales teams.

Responsibilities:

Focused on accomplishing business and revenue targets from the corporate account base of multi-national and international companies based in the UAE.

• Focused on accomplishing business and revenue targets from the corporate account base of multi-national and international companies assigned as key accounts.

• Added significant longterm customers to the portfolio maintaining steady flow of business revenues by cross selling and upselling products and services .

• Interacted with key decision makers across existing client and prospect organizations for generating sale of IT solutions likeCISCO,NETAPP, RIVERBED, CITRIX, Trend micro.

• Represented the organization in negotiating major contracts from across the target customer base and secured business deals despite stiff competition.

Responsibilities:

Rendered leadership and direction to a team of 10 members for a startup company involved in the business of providing IT Solutions based out of Singapore and producing US$ 500 thousand in Annual Sales revenue.

• Rendered leadership and direction to a team of 10 members for a startup company involved in the business of providing ITSolutions based out of Singapore and producing US$ 500 thousand in Annual Sales revenue.

• Developed and implemented strategies related to sales, marketing and business development and updated business status to the

Director Sales and Executive VP to enable effective decision making.

• Generated sale of IT Solutions - CISCO, Structured cabling, Data Centre Infrastructure in the assigned territory of South India through Corporate Clients.