Adele Dsouza

• Develops a strategic approach to optimize pricing and positioning for each of the model brands
• Implements a Product Lifecycle strategy per model brand
• Develops the plan for New Car launch
• Manages the AMA portfolio by providing a deep understanding of the customer, market and competitors vs product positioning.
• Coordinates with the General Managers to prepare AOP, Monthly forecasts, Retail & B2B Price positionings with GP simulations , ordering reviews vs stock positioning and relevant sales support.
• Prepare business performance reviews for SMD & CEO followed with relevant approvals.
• Works with the Marketing Managers to develop marketing plans based on product updates.
• Manages the new vehicle stock on the e-commerce website in coordination with the Logistics department and Retail Sales Manager to ensure that the right vehicles are regularly uploaded
• Lifecycle management
• Liaise with the NMEF, RME and IMEA on regular basis on all topics related to product planning, new product launches and market research.
• Create or build relevant market analysis and vehicle management dashboards for Senior Management and CEO reviews.

• Prepare specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Review sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Collaborate with sales, marketing, and support teams to launch products on time and within budget.
• Coordinated project planning and execution with team members and team leads.
• Prioritized roadmap in order to achieve product goals and metrics.
• Liaised with relevant department heads to better understand business needs and current market landscape.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Analyzed metrics to measure product performance.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Monitored market trends and competitor performance to update promotional strategies.
• Support planning and budgeting requirements.

Product Specialist:

Sep 2012 - Mar 2016 (3 years 7 months)

• Establish timescales for development of new products with cross-functional departments.
• Convince key stakeholders with facts on product positioning for the market at various milestones
• Develop product positioning and messaging that differentiates the product in the market
• Review inventory levels and ensure product availability
  Develop and participate in various launches of new products in coordination with multiple departments.
• Communicate the product positioning and clear messaging of the value proposition to target markets.
• Establish dashboards to track, analyze and report out to stakeholders on performance of Sales &Market share.
  Profile : All Nissan Models followed with Patrol , Patrol Safari, X-Trail, Kicks, Xterra as key model management.

Product Section Manager :

• Above role +
• Review profitability on products based on market proposed positioning.
• Challenge relevant departments on proposals to grasp opportunities on profit development
• Propose to NML with KKJ (N-3years Positioning) & MPR (N-12m Positioning) proposals, Start of Production revision requests, Budget updates based on regional proposals, Spec revisions based on Market response.
• Analyzing PBD (Profit Break Down) sheets that would be beneficial for the company considering key factors on current product value acceptance on price and spec . And accordingly, aligning with relevant departments.

Profile : All NISSAN SUVs

CIIFA ,Sales and After, Conducting open discussion sessions with the Sales Team on performance vs

• Target preparation support to Sales Manager
• Direct correspondence with principals (SCANIA, DOOSAN)
• Preparations of various documents related to tender submissions, bid bonds
• Follow up with body builders regarding specifications requested by sales and customers
• Preparing cost estimation sheets related to profit calculations
• Updating revisions related to various technical/commercial requirements from clients

• Conducting open discussion sessions with the Sales Team on performance vs
• Targets
• Direct correspondence with principals (SCANIA, DOOSAN)
• Preparations of various documents related to tender submissions, bid bonds
• Follow up with body builders regarding specifications requested by sales and customers
• Preparing cost estimation sheets related to profit calculations
• Updating revisions related to various technical/commercial requirements from clients.