ADELYA Fazylzyanova

• Develop and execute a 2-year sales road map with an outcome of 50% growth yearly for new and dormant accounts.
• Systematic screening and monitoring of Adobe's new channel partners and MS partners, followed by onboarding, orientation, and enablement sessions within the company's strategic portfolio.
• Pipeline management and accurate reporting to the line manager and Adobe Territory Manager, RFP/RFQ/RFI responses, quoting, order processing, and follow-up activities.
• Renewals tracking and sustainable follow-up with channel partners and end users.
• Products upsell/cross-sell and upgrade related activities within channel partners' networks and end-user database

Results and Achievements

• Successful onboarding and business start and re-boot for more than 40+ channel partners within UAE, yearly
• Built and expanded the pipeline for new business from 0 to 2 million $ within the first two years.
• Achieved the vendor target for upselling and upgrading, which led to a significant company total GP increase.

• Managing sales pipeline, weekly forecast to the line manager, and independent management of run-rate business (sub 30k$ opportunities).
• Configuration of the quotations on vendor portals, such as Citrix CSA/CSP - DOTI.
• Quoting related activities, follow-ups, negotiations with channel partners, and account managers from vendors.
• Provided comprehensive support in deal negotiations and closures within company protocols.
• Delivering precise sales pipeline reports to the Business Unit manager using Power BI, Salesforce, and other tools.
• Analyzing the deal registration report, including rejected opportunities, to identify the competitor’s pipeline and target lost opportunities from a closing or renewal perspective.
• Upgrade and migration to cloud-related activities within the vendor strategy for channel partners.
• Execution of ERP operations resulted in proficiency in Salesforce and Orion platforms.

Results and Achievements

• 300k$ extra business to the existing forecasted pipeline within 1 year.
• Successfully converted up to 10+ resellers to Mindware customers.
• Established a strong channel partner network with a focus on solutions providers.

• Efficiently managed daily workflows, promptly addressing inbound calls, quotes, and sales inquiries.
• Successfully onboarded new accounts, facilitated customer credit arrangements and implemented payment solutions.
• Actively engaged with both prospective and current clients to tailor products and services to their unique requirements.
• Coordinated sales and logistics to ensure seamless operations and customer satisfaction.

• Comprehensive support for existing and emerging SMB partners, enhancing partner relations and program effectiveness with the list of 600+ channel partners.
• Facilitated new partner onboarding through authorizing, profile creation, and dedicated consultancy, ensuring seamless integration.
• Administered partnership programs and Deal Registration via vendor portals, optimizing user experience and program accessibility.
• Maintained and developed an up-to-date partners database, driving data integrity and strategic outreach initiatives.