Summary
Overview
Work History
Education
Timeline
Generic
ADHIRAJ  BHATEJA

ADHIRAJ BHATEJA

Dubai | Tourist Visa

Summary

Dynamic professional in performance marketing and client management with over 7 years of experience driving ROI-focused digital strategies and data analytics. Expertise in executing multi-channel PPC campaigns across platforms such as Google, Bing, Meta, LinkedIn, and programmatic advertising, complemented by proficiency in SQL and big data analytics. Proven track record of achieving significant KPIs, including over 30% ROI growth and a 40% increase in lead generation, while enhancing client retention and optimizing cost efficiency. Recognized for delivering actionable insights and fostering stakeholder engagement to achieve high-performing results across diverse marketing initiatives.

Overview

7
7
years of professional experience

Work History

Business Intelligence Consultant

LTIMindtree
12.2024 - Current

Client: JP Morgan Chase

  • Analyzed large datasets using SQL, Power BI, Python, and Advanced Excel to uncover business trends, customer behavior, and performance drivers, supporting strategic decisions and 30%+ ROI improvements.
  • Designed and automated dashboards and executive reports, improving reporting efficiency by 40% and enabling data-driven stakeholder decisions.
  • Analyzed complex data sets to identify trends and drive business insights.
  • Delivered Marketing analytics insights, optimizing multi-channel campaigns to achieve 35% higher conversions and 25% reduction in CPC.
  • Translated complex data into clear visualizations and presentations for tech and non-tech audiences.
  • Provided adhoc deep-dive reports to support regulatory, compliance, and operational priorities.
  • Implemented best practices in analytics and reporting.

Agency Solution Manager

Meta
10.2024 - 12.2024
  • Collaborated with Agency Partners and Agency Solutions Partners within Meta teams to deliver quantitative data analysis, monthly and weekly reports, and actionable insights using internal tools and data sources, enhancing campaign performance and reporting efficiency by 30%+.
  • Supported the conceptualization, implementation, and optimization of product adoption programs and strategies in identifying opportunities that improved products adoption by 25%.
  • Acted as a product and insights expert, partnering with Agency Partners to Meta solutions delivering presentations that accelerated adoption & improved client ROI by 20–30%.
  • Streamlined processes through the adoption of agile methodologies, improving project efficiency.
  • Conducted competitive analysis to identify opportunities for innovation and differentiation.

Performance Marketing Manager

Great Learning
05.2022 - 09.2024
  • Directed and executed comprehensive marketing strategies for European & MEA markets, managing monthly paid media budgets exceeding $500K to drive growth and revenue while ensuring lead generation & revenue targets are met regularly.
  • Led a team of 5 in end-to-end planning and execution of digital campaigns across multiple platforms, driving revenue growth and expanding the EMEA customer base while consistently achieving monthly, quarterly, and annual targets.
  • Planned & optimized multi-channel campaigns on Google, Meta, LinkedIn, and other digital platforms, achieving 30%+ new user acquisition and improving retention.
  • Specializing in creating product strategies, designing customer journeys with multiple online and offline touchpoints & making data driven decisions .
  • Monitored campaign performance, leveraging data analytics and insights to optimize spend, improve conversion rates by 25–35%, maximize ROI.
  • Managed a diverse product portfolio, scaling revenue year-on-year across designated markets via strategic campaign planning and execution.
  • End-to-end paid media marketing, fostering collaboration across Creative, Product, Analytics, and Sales teams to ensure campaign success.
  • Identified and implemented emerging marketing opportunities and channels, enhancing market penetration and revenue growth.


Senior Performance Marketing Executive

GroupM
04.2021 - 04.2022
  • Supervised, planned, and executed paid media campaigns, providing actionable insights to clients that drove revenue growth across respective regions.
  • Developed and executed Omni-channel marketing campaigns to enhance brand visibility.
  • Managed a $1M monthly budget for the US market, consistently achieving campaign goals and client KPIs.
  • Managed relationships with key stakeholders, ensuring alignment on campaign objectives.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Actively monitored campaign pacing, participated in scrum meetings and weekly calls, ensuring timely delivery and optimization.
  • Conducted data analysis and generated reports tailored to client requirements, enabling informed decision-making.
  • Applied holistic search marketing strategies, optimizing paid campaigns and achieving measurable ROI improvements of 30%.

Media Analyst

Lyxel & Flamingo
12.2019 - 03.2021
  • Consistently achieved campaign goals and KPIs, ensuring high business impact.
  • Managed a diverse portfolio of E-commerce and demand generation clients, delivering 20–30% month-on-month revenue growth.
  • Conducted data-driven analysis, delivered periodic reports, providing actionable insights.
  • Account based marketing - lead, executed, & increased revenue for more than 20+ clients.
  • Developed comprehensive reports on media performance and audience engagement metrics.
  • Maximized campaign effectiveness with detailed reporting and data-driven recommendations.
  • Provided valuable input on creative direction based on thorough understanding of target audience demographics and preferences.

Media Executive

DigiDarts
02.2019 - 12.2019
  • Managed several PPC & Social Media campaigns for different D2C & B2B brands.
  • Analyzed market trends to inform strategic decision-making, driving business growth and competitive advantage.
  • Established long-term client relationships through consistent delivery of high-quality leads & revenue growth.
  • Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
  • Conducted data analysis & generating comprehensive weekly, monthly & yearly reports that provided detailed insights into campaign performance, tailored to specific needs of the clients.

Education

Bachelor of Arts - Political Science

University of Delhi
Delhi
04-2016

Timeline

Business Intelligence Consultant

LTIMindtree
12.2024 - Current

Agency Solution Manager

Meta
10.2024 - 12.2024

Performance Marketing Manager

Great Learning
05.2022 - 09.2024

Senior Performance Marketing Executive

GroupM
04.2021 - 04.2022

Media Analyst

Lyxel & Flamingo
12.2019 - 03.2021

Media Executive

DigiDarts
02.2019 - 12.2019

Bachelor of Arts - Political Science

University of Delhi
ADHIRAJ BHATEJA