Summary
Overview
Work History
Education
Skills
Certification
Languages
Education
Affiliations
Timeline
Generic
ADHITHYA PARTHIBAN

ADHITHYA PARTHIBAN

Summary

Experienced technology professional with a proven track record of improving systems and aligning technical solutions with business goals. Skilled in project leadership, driving organizational growth, and problem-solving. Over 10 years of cross-industry experience with strong planning and data-driven decision-making abilities.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Sales & Partnership Manager

Deepija Telecom IT Solutions
12.2023 - Current
  • Attended industry events and conventions to explain sales opportunities.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Collaborated cross-functionally with headquarters, regional and other teams to maintain consistent message and experience.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Built relationships with customers and community to establish long-term business growth.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Sales & Marketing Manager

Smart Learn Trading LLC (Extramarks Education)
10.2019 - 11.2023

Sales/ Business Development Responsibilities:

  • Identifying prospective Educational Institutions across Middle east and Africa interested in deploying Learning Management System (LMS) and Smart Classrooms.
  • Liaised with potential customers to determine needs and provide recommendations.
  • Profiled, targeted and prospected territory within and beyond existing customer base to expand reach and revenue.
  • Demo or user experience sessions with Senior Leadership and Academic Teams of Schools/Institutions.
  • Created professional sales presentations to creatively communicate product quality and market comparisons.
  • Conducted regular visits and provided loyalty discounts to increase client retention.
  • Onboarding of Schools/Institutions by deploying Custom made LMS Solutions.
  • Training and Knowledge transfer with end user and IT Team of Institutions.
  • Acted as client servicing & Key Account Manager for partnered schools.

Marketing Responsibilities:

  • End to End management of Marketing campaigns right from Design, Plan and Execute with the scope for Revenue generation.
  • Formulating Annual Marketing plans adhering to the budgets with the bifurcation of Digital, BTL, Exhibitions and International Events.
  • Supported senior leadership by continuously identifying opportunities for new marketing campaigns.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Maximized outreach by implementing marketing strategies to grow customer base.
  • Crafted marketing plans based upon extensive research and prospects targeting.
  • Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
  • Identified user behavior trends, advising and developing strategies to improve digital marketing activities.
  • Worked with digital marketing team to develop holistic offline and online campaigns designed for growth.
  • Tracked performance on social media platforms using Google Analytics and other tools to strategically optimize campaigns.
  • Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
  • Proofed marketing collateral to verify error-free before distribution.

Revenue Contribution:

  • Worked closely with an internal agency as a part of digital media campaign for Middle east which generated 72K+ Downloads of Extramarks K-12 Learning App.
  • Analyzed the historical data on Lead generation Campaigns ran by competition and reduced the Cost per Lead (CPL) by AED 15 and maintained an average of AED 5 per lead across all our campaigns.
  • Developed Olympiad Campaigns and marketed across Schools in Middle East that drove interests towards K-12 Learning services and accounted for 22% of annual revenue generation.
  • Led Cross-Functional Team in launch of 2 upgraded prep course app services for Middle East in career fest happened at Expo center, Sharjah which contributed to 5% of revenue annually.
  • Led the team of freelance and agency promoters as a part of many BTL campaigns and drove prospects that translated to 30% of yearly revenue generation through subscriptions.
  • Strategized and Formulated School Endorsement Programs & institutions endorsement programs to Improve the revenue contribution by 20% to annual revenue generation.
  • No cost Strategic Tie-ups with Local UAE Banks, E-Commerce Service Providers & Small and Medium Enterprise companies contributed to 5% of our total revenue.

Relationship Officer

The National Bank of Ras Al Khaimah, P.S.C
06.2015 - 04.2019

Responsibilities:

  • Maintained a high standard of ethics and conduct for sound banking operations and business success.
  • Proactively sourced and developed new business from internal and external referral networks.
  • Built and maintained existing customer relationships, acting as a trusted advisor regarding a variety of banking activities.
  • Leveraged working knowledge of banking products to create new client relationships.
  • Provided exceptional service and support, going extra mile to retain customers.

Client Servicing Manager

Marengo Communications Pvt Ltd
05.2014 - 05.2015

Responsibilities:

  • Managed clients across the sectors of education, accounting, human resource management, e-retailing, banking and Infrastructure.
  • Managed design and creative teams and leading them towards expected project output.
  • Acted as SPOC for vendors representing Marengo for various project deliverables.

Wealth Relationship Manager

IndusInd Bank Ltd
05.2013 - 05.2014

Responsibilities:

  • Prospective client onboarding for wealth management and providing expert advice on Wealth design and Portfolio management.
  • Built productive relationships with stakeholders to continually develop new business.
  • Adhered to bank and legal guidelines for reporting, loan approvals and money handling.
  • Developed culture of success that rewarded performance, productivity and sales results.

Education

Master of Business Administration - Marketing and Operations

Amrita School of Business
2013

Bachelor of Engineering - Computer Science

Anna University
Tamil Nadu
05-2010

Skills

  • Proactive self-starter
  • Market analysis and strategy
  • Industry competitor analysis
  • Vendor partnership development
  • Business growth initiatives
  • Customer service optimization
  • Comprehensive understanding of products
  • Solution-focused approach
  • Strategic account management

Certification

  • Google : Search Ads certified
  • Google : Analytics Certified
  • LinkedIn : Marketing Strategy Certified
  • Hub Spot Academy : E-mail Marketing Certified

Languages

English
Proficient
C2
Malayalam
Advanced
C1
Hindi
Intermediate
B1
Tamil
Bilingual or Proficient (C2)

Education

other

Affiliations

  • Member, Association of "Certified Fraud Examiners"

Timeline

Sales & Partnership Manager

Deepija Telecom IT Solutions
12.2023 - Current

Sales & Marketing Manager

Smart Learn Trading LLC (Extramarks Education)
10.2019 - 11.2023

Relationship Officer

The National Bank of Ras Al Khaimah, P.S.C
06.2015 - 04.2019

Client Servicing Manager

Marengo Communications Pvt Ltd
05.2014 - 05.2015

Wealth Relationship Manager

IndusInd Bank Ltd
05.2013 - 05.2014

Master of Business Administration - Marketing and Operations

Amrita School of Business

Bachelor of Engineering - Computer Science

Anna University
ADHITHYA PARTHIBAN