ADHITHYA PARTHIBAN

• Attended industry events and conventions to explain sales opportunities.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Communicated product quality and market comparisons by creating sales presentations.
• Collaborated cross-functionally with headquarters, regional and other teams to maintain consistent message and experience.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Built relationships with customers and community to establish long-term business growth.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Sales/ Business Development Responsibilities:

• Identifying prospective Educational Institutions across Middle east and Africa interested in deploying Learning Management System (LMS) and Smart Classrooms.
• Liaised with potential customers to determine needs and provide recommendations.
• Profiled, targeted and prospected territory within and beyond existing customer base to expand reach and revenue.
• Demo or user experience sessions with Senior Leadership and Academic Teams of Schools/Institutions.
• Created professional sales presentations to creatively communicate product quality and market comparisons.
• Conducted regular visits and provided loyalty discounts to increase client retention.
• Onboarding of Schools/Institutions by deploying Custom made LMS Solutions.
• Training and Knowledge transfer with end user and IT Team of Institutions.
• Acted as client servicing & Key Account Manager for partnered schools.

Marketing Responsibilities:

• End to End management of Marketing campaigns right from Design, Plan and Execute with the scope for Revenue generation.
• Formulating Annual Marketing plans adhering to the budgets with the bifurcation of Digital, BTL, Exhibitions and International Events.
• Supported senior leadership by continuously identifying opportunities for new marketing campaigns.
• Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
• Maximized outreach by implementing marketing strategies to grow customer base.
• Crafted marketing plans based upon extensive research and prospects targeting.
• Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
• Identified user behavior trends, advising and developing strategies to improve digital marketing activities.
• Worked with digital marketing team to develop holistic offline and online campaigns designed for growth.
• Tracked performance on social media platforms using Google Analytics and other tools to strategically optimize campaigns.
• Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
• Proofed marketing collateral to verify error-free before distribution.

Revenue Contribution:

• Worked closely with an internal agency as a part of digital media campaign for Middle east which generated 72K+ Downloads of Extramarks K-12 Learning App.
• Analyzed the historical data on Lead generation Campaigns ran by competition and reduced the Cost per Lead (CPL) by AED 15 and maintained an average of AED 5 per lead across all our campaigns.
• Developed Olympiad Campaigns and marketed across Schools in Middle East that drove interests towards K-12 Learning services and accounted for 22% of annual revenue generation.
• Led Cross-Functional Team in launch of 2 upgraded prep course app services for Middle East in career fest happened at Expo center, Sharjah which contributed to 5% of revenue annually.
• Led the team of freelance and agency promoters as a part of many BTL campaigns and drove prospects that translated to 30% of yearly revenue generation through subscriptions.
• Strategized and Formulated School Endorsement Programs & institutions endorsement programs to Improve the revenue contribution by 20% to annual revenue generation.
• No cost Strategic Tie-ups with Local UAE Banks, E-Commerce Service Providers & Small and Medium Enterprise companies contributed to 5% of our total revenue.

Responsibilities:

• Maintained a high standard of ethics and conduct for sound banking operations and business success.
• Proactively sourced and developed new business from internal and external referral networks.
• Built and maintained existing customer relationships, acting as a trusted advisor regarding a variety of banking activities.
• Leveraged working knowledge of banking products to create new client relationships.
• Provided exceptional service and support, going extra mile to retain customers.

Responsibilities:

• Managed clients across the sectors of education, accounting, human resource management, e-retailing, banking and Infrastructure.
• Managed design and creative teams and leading them towards expected project output.
• Acted as SPOC for vendors representing Marengo for various project deliverables.

Responsibilities:

• Prospective client onboarding for wealth management and providing expert advice on Wealth design and Portfolio management.
• Built productive relationships with stakeholders to continually develop new business.
• Adhered to bank and legal guidelines for reporting, loan approvals and money handling.
• Developed culture of success that rewarded performance, productivity and sales results.