Jumana Al-Hallaq

• Delivered 40 communications campaigns across corporate, sustainability,and luxury verticals, supporting the Group’s global positioning and stakeholder engagement strategy.
• Led stakeholder engagement communications through bi-annual Steering Committee meetings and regular check-ins with category leads, ensuring timely updates, seamless reporting, and streamlined implementation of engagement initiatives.
• Produced and managed Comité Colbert Middle East Edition newsletter, distributed to 4,000 global stakeholders, contributing to three strategic partnerships: Global Fashion Agenda Copenhagen alongside Group’s Chief Sustainability Officer, One Young World collaboration with Executive Chairman, and Biodiversity initiative with Chanel
• Developed speaker briefs and executive communications for 20 leadership speakers, strengthening media interest during key industry events and positioning leaders effectively.
• Led communications strategy and media relations for GCC Personal Luxury Report 2024 and 2025 launches, securing strong media interest and reinforcing the Group’s positioning as a thought leader in the regional luxury

sector

• Coordinated press relations, thought leadership content, and stakeholder communications to support high-profile industry forums, partnerships, and corporate announcements
• Supported crisis communications and reputational management, coordinating external media approach and advising internal stakeholders on press engagement and messaging strategy during challenging times

Dubai Department of Economy and Tourism (DET) & Abu Dhabi Early Childhood Authority (ECA)

• Drafted corporate and government press releases using client key messaging
• Drafted speeches, talking points, and presentations for senior leadership spokespeople through research and incorporating key messages
• Secured interviews for DET and ECA spokespeople with leading broadcast and editorial publications like Dubai TV, Sama Dubai, Al Bayan, Forbes ME, Arabian Business and more.
• Managed team with three executives and supervised daily tasks.
• Conducted thorough research to vet incoming opportunities and provided recommendations to clients
• Attended events and collected on site information for press releases to be drafted on site
• Liaised and coordinated with different stakeholders in relation to the client for events, crisis comms, and press releases
• Built comms plan and led execution
• Client management through secondment and ensuring smooth coordination across teams at ECA
• Guided junior executives on daily tasks and assisted in providing KOL and media leads and contacts

Savanna, Kohler Co., Wonderskin, Nature's Own Factory, Azza Fahmy

• Planned and executed over 10 successful events in over 1.5 years for Kohler, Global Leader in Kitchen and Bath Design, resulting in higher quarterly ROI & exponentially increased brand awareness
• Launched UK based emerging make-up brand, Wonderskin, in GCC through successful influencer collaborations and press coverage, pushing brand awareness and resulting in increased E-commerce traffic
• Handled profile interviews in magazines such as Vogue Arabia, Elle Arabia, Gulf Business, Emirates Man/Woman and GQ for all clients, including Gabriele Serrano, Alexander Orlov and Eliane Sarr
• Expanded presence of Spanish Skincare brand Sesderma in the UAE, increased brand awareness and executed successful clinic opening, while also achieving social media and press coverage leading to increased foot traffic to the clinic and direct E-commerce sales
• Expanded presence of emerging fashion brand Savanna through extensive influencer collaborations and creative social media campaigns
• Secured coverage on the cover of Vogue Arabia and press coverage in Elle, Harper's Bazaar Arabia, and Marie Claire Arabia
• Assisted colleagues on jewelry and luxury fashion brands such as Missoni, Santoni, Azza Fahmy and Technogym on events, press coverage and social media
• Managed a small team of two Junior execs in handling 6 brands
• This involved training on client management, building a pitch, and influencer management while also growing feedback and management skills
• Initiated more effective methods of internal communication such as automating budget sheets and creating user friendly press and KOL databases.
• Created monthly press releases based on requested key messaging and branding from clients. Press Releases shared with major publications such as Vogue Arabia, GQ Middle East, Arabian Business, Architectural Digest.
• Built network of both press personnel and key opinion leaders in the region.

• Managed the P&L starting from PO approvals and monitoring to budgeting and reporting each month end
• Worked closely with Marketing teams and understood requirements of different campaigns and animations
• Developed in depth understanding of budgeting needs for Advertising and Promotion activities