Afreen Taj Shaik
Dubai
Summary
Motivated and customer-focused professional with experience in Amazon account management, digital marketing, and customer support. Skilled in communication, client relationship management, problem-solving, and sales coordination. Adept at working in fast-paced environments, handling multiple responsibilities, and delivering high-quality service. Eager to contribute to organizational growth while continuously developing professionally.
Hard-working with strong organizational skills. Achieves company goals through exceptional planning and prioritization.
Overview
4
4
years of post-secondary education
4
4
years of professional experience
Work history
Amazon Ads Account Management
Amazon
Bengaluru, India
2024.11 - 2026.07
- Managed end-to-end Amazon Seller Central accounts, overseeing advertising campaigns, account health, performance analysis, and growth initiatives.
- Developed and optimized Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Worked on Amazon data mining to identify profitable keywords, product opportunities, and customer trends.
- Created and optimized A+ Content to enhance product pages and improve conversion rates.
- Conducted keyword research, competitor analysis, and market research to support advertising and account growth strategies.
Senior Amazon Ads Consultant
Grassroots Solutions Pvt. Ltd.
Bengaluru, India
2022.10 - 2024.09
- Managed and optimized multiple Amazon PPC campaigns across Sponsored Products (automatic and manual), consistently improving ROAS, reducing ACOS, and driving overall sales growth.
- Developed and executed data‑driven advertising strategies tailored to each client’s category, goals, and budget, boosting product visibility and sales velocity.
- Conducted advanced keyword research, search term analysis, audience segmentation, and competitor benchmarking to refine targeting and enhance campaign relevance.
- Optimized bids, placements, and budgets using insights from Amazon Advertising Console and large‑scale data mining to maximize return on ad spend.
- Managed negative keyword lists and search term reports to eliminate wasted spend and strengthen campaign profitability.
- Stayed updated with Amazon advertising updates, marketplace trends, and algorithm changes to maintain competitive performance across accounts.
- Collaborated with cross‑functional teams and clients to develop customized advertising solutions aligned with business objectives.
- Trained and mentored junior team members on Amazon Ads best practices, campaign optimization techniques, and performance analysis.
Education
Bachelor of Commerce - Computer Applications
Chinnareddy Venkatareddy Rajareddy Memorial College
India 2019.03 - 2022.03
Intermediate High School - Biology, Physics , Chemistry
Vikas Jr. College
India 2017.03 - 2018.03
Skills
- Amazon Ads & PPC - Campaign Management E-commerce Operations
- Campaign Management - Bid Optimization, Placement Strategy, Negative Keywords, Search Term Reports
- E-commerce Operations - D2C Onboarding, Product Catalogue, Payment Gateway Integration, Platform Setup
- Analytics & Reporting - Performance Tracking, Campaign Reporting, Retail Analytics, Data Dashboards
- Tools & Platforms - Amazon Advertising Console, Facebook Business Manager, CRM Tools
- Productivity - Microsoft Excel (Formulas, Filters, Pivot Tables), Google Sheets, Google Docs
Soft Skills
- Communication Skills
- Customer Relationship Management
- Adoptability
- Attention to detail
- Organizational Skills
Languages Known
English, Hindi, Urdu, Telugu
Timeline
Amazon Ads Account Management
Amazon
2024.11 - 2026.07
Senior Amazon Ads Consultant
Grassroots Solutions Pvt. Ltd.
2022.10 - 2024.09
Bachelor of Commerce - Computer Applications
Chinnareddy Venkatareddy Rajareddy Memorial College
2019.03 - 2022.03
Intermediate High School - Biology, Physics , Chemistry
Vikas Jr. College
2017.03 - 2018.03