Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Afsha Syed

Afsha Syed

Dubai

Summary

Experienced in delivering research-backed solutions, combining market analysis, competitive intelligence, and data insights to drive strategic decisions. Skilled in project management, team mentorship, and presenting actionable recommendations.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Consultant

KPMG Middle East
07.2022 - Current
  • Mentored junior consultants and delivered high-quality client solutions through in-depth research, and industry analysis.
  • Led market feasibility, demand assessments, and financial modelling for healthcare facilities (pediatric, IVF, ambulatory) across the UAE.
  • Conducted feasibility studies and corporate strategy development across aviation, digital banking, and crypto-mining sectors in the UAE and Oman.
  • Created persuasive client proposals across healthcare, banking, aviation, energy, and real estate sectors, targeting government bodies and multinational clients.
  • Facilitated workshops with clients to identify pain points, establish goals, and define actionable steps towards achieving desired outcomes.

Associate Consultant

IQVIA
07.2020 - 07.2022
  • Managed multiple projects simultaneously while maintaining attention to detail, organization, and adherence to deadlines.
  • Delivered high-quality presentations showcasing key findings and recommendations to both internal stakeholders and clients.
  • Negotiated contracts with suppliers, reducing costs without compromising quality or delivery timelines.
  • Mentored junior team members, sharing expertise, knowledge, and best practices to enhance overall team performance.
  • Devised go-to-market strategies, conducted brand health tracking for 35+ pharmaceutical brands, and managed concept testing studies for vaccines and drug marketing campaigns.
  • Led knowledge, attitude, and practice (KAP) studies on tobacco cessation, psychiatric treatments, and oncology patient journeys for global and Indian healthcare organizations.
  • Conducted growth and barrier assessments across dental, dermatology, gastroenterology, and digital health platforms for leading pharmaceutical companies.

Management Trainee

Ipsos
07.2019 - 07.2020
  • Reduced operational costs by negotiating favorable contracts with suppliers and vendors.
  • Facilitated day-to-day client questions via telephone or email.
  • Led concept testing studies, patient journey mapping, and perception research across cardiology IT products, childcare products, and antifungal drugs.
  • Supported market launch strategies and developed consumer insights for global medical device and pharmaceutical companies.

Education

Healthcare Digital Transformation -

Imperial Business College
01.2024

Cost Effective and Utility Analysis -

ISPOR
01.2020

MBA - Healthcare management

Symbiosis International University
India
04-2018

Bachelors of Science - Biotechnology

Mumbai University
India
04-2016

Skills

  • Research skills:Proficient in developing screeners, questionnaires, and discussion guides

  • Competitive intelligence: Used platforms like PitchBook, Statista, Refinitiv, Bloomberg, Euromonitor, and GlobalData

  • Excel analysis: Proficient in patient volume forecasting, price sensitivity, and conjointanalysis

  • Data analysis: Skilled in data cleaning, mind cloud and dashboard creation for business insights

  • Technical tools: Proficient in Power BI, SPSS, and basic knowledge of SQL and MAXQDA

  • Language skills: Fluent in English and Hindi

Certification

  • Healthcare Digital Transformation, Imperial Business College (Online), 2024
  • Cost Effective and Utility Analysis, ISPOR, 2020

Timeline

Senior Consultant

KPMG Middle East
07.2022 - Current

Associate Consultant

IQVIA
07.2020 - 07.2022

Management Trainee

Ipsos
07.2019 - 07.2020

Cost Effective and Utility Analysis -

ISPOR

Healthcare Digital Transformation -

Imperial Business College

MBA - Healthcare management

Symbiosis International University

Bachelors of Science - Biotechnology

Mumbai University

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Afsha Syed