AGHA ADEEL AHMED
Dubai,UAE
Summary
Strategic and award-winning Creative Campaign Manager and Designerwith over 15 years of experience leading end-to-end campaigns, brand storytelling, and experience design across digital, print, motion, and live events. Recognized for delivering visual narratives that merge emotion with strategy and drive real engagement across diverse markets.
Currently serving as AVP, Senior Creative Manager at Mashreq Bank, I lead brand launches, ESG initiatives, campaign development, and event execution across UAE, Qatar, Egypt, and Pakistan. My expertise spans brand identity systems, thematic storytelling, AI-generated visuals, and UI/UX design—bridging creativity with innovation in every project.
Overview
13
13
years of professional experience
Work History
Assistant Vice President, Senior Creative Manager
Mashreq Bank
Dubai, UAE
09.2022 - 04.2025
- Directed creative strategy and execution for Mashreq NEO+ Pakistan, Qatar market launch, and major cross-segment campaigns.
- Managed end-to-end event design for forums, summits, and high-visibility platforms such as COP28 UAE, including staging, branding, AV content, and digital integration.
- Developed and enforced brand guidelines, logo systems, visual architecture, and motion branding.
- Built modular communication templates used across internal communications, business units, and marketing.
- Created thematic and seasonal campaigns including Cybersecurity Month, UAE National Day, MENA Father’s Day, and ESG awareness.
- Drove AI-enhanced campaign visuals and content, applying generative tools in concept development and execution.
- Applied UI/UX design principles to digital campaign touchpoints—developing wireframes and prototypes in Figma.
- Mentored a multidisciplinary creative team and managed agency partnerships to deliver large-scale, cross-platform campaigns.
- Internalized key production services—cutting costs, increasing control, and maintaining premium quality execution.
- Built strong relationships with key stakeholders to drive business development opportunities.
Creative Director / Visual Designer
SPEED ENTERTAINMENT
Dubai, UAE
01.2018 - 08.2022
- Led product development with a people-first approach, making sure every idea turned into something useful, intuitive, and meaningful for users and the business.
- Always kept the customer in focus, using insights, trends, and forward thinking to design experiences that not only solve today’s needs—but are ready for tomorrow.
- Spotted and fixed UI/UX pain points like slow loading, clunky layouts, or design that didn’t fit all devices—working closely with developers to keep things smooth and smart.
- Used the power of colors, shapes, icons, and type to create designs that look great and feel effortless, making each screen clear, consistent, and enjoyable to use.
- Managed and guided a talented team of 2D/3D designers and video editors, keeping creativity high, timelines on track, and the final work top quality.
- Built and presented creative pitches that told a story—turning ideas into visuals that helped account managers win trust and get approvals with ease.
Art Director
Pulsar Advertising
Dubai
01.2015 - 12.2017
- Crafted original and impactful creative concepts for BTL campaigns—translating strategic goals into engaging on-ground experiences, activations, and branded content tailored for both corporate and individual audiences.
- Designed and delivered high-energy event presentation decks—blending moodboards, 3D visuals, staging concepts, and thematic storytelling to capture the imagination of stakeholders and decision-makers.
- Took the lead on large-scale, multi-sector projects for top-tier clients in FMCG, automotive, and telecommunications—handling everything from idea inception to final delivery with precision, flair, and client-focused direction.
- Collaborated closely with marketing and event teams to understand audience personas and objectives, ensuring that each creative direction aligned with the brand’s voice and delivered real impact on-ground.
- Managed and inspired a cross-functional creative team of 2D graphic designers and 3D visualizers, overseeing all assets from sketches and renders to final production layouts—ensuring timelines, quality, and brand consistency were met.
- Transformed abstract ideas into visually rich pitch presentations—guiding clients through immersive creative journeys that clearly communicated value, emotional engagement, and logistical feasibility.
- Worked hand-in-hand with event managers, production partners, and account leads to align creative vision with execution realities—bridging creative imagination with on-site functionality.
- Brought bold ideas to life in formats ranging from product unveilings, brand experiences, and exhibitions to retail activations and immersive environments, consistently exceeding client expectations.
Senior Designer
Alsayegh Media
Dubai
02.2012 - 12.2014
- Transformed creative briefs into clear, compelling concepts—balancing storytelling, strategy, and visual direction.
- Collaborated on building a scalable design system, ensuring consistency across components, screens, and platforms.
- Designed high-fidelity prototypes and data-driven interfaces that looked great and worked even better.
- Shaped the full product experience—from information architecture and user flow to final visual design.
- Worked closely with developers and stakeholders to bring designs to life with clarity, usability, and brand impact.
- Combined smart layout, thoughtful typography, and intuitive interactions to deliver clean, engaging user experiences.
Education
Bachelor of Commerce - Accounts
Karachi University
KarachiSkills
- 360° Campaign Design & Rollout
- Brand Strategy, Identity & Guidelines
- Creative Direction & Art Direction
- Motion Design & Animation
- End-to-End Event Design & Thematics
- Communication Templates & Visual Systems
- UGC & Internal Engagement Campaigns
- AI-Driven Visuals & Generative Content Creation
- UI/UX Design (Figma, Wireframes, Prototypes)
- Brand Launch & Repositioning Campaigns
- Agency Collaboration
- Project Management
- Digital marketing campaigns
sections.external_links.name
CAREER HIGHLIGHTS & ACHIEVEMENTS
- Promoted to AVP, Senior Creative Manager at Mashreq Bank, 01/01/24
- Led Mashreq’s first-ever sonic branding reveal as part of the 'Rise Every Day' brand repositioning campaign, 01/01/22
- Directed full creative experience for Mashreq’s presence at COP28 UAE, including immersive ESG storytelling and booth design, 01/01/23
- Conceptualized and launched Climb2Change, Mashreq’s multi-year ESG platform, integrating AI-powered visuals and scalable brand assets, 01/01/23 - 12/31/25
- Delivered high-impact brand rollouts across Pakistan, Qatar, Egypt, and the UAE, tailoring creative to market insights and cultural context
- Received Spot Reward twice in 2023 for outstanding performance, creativity, and impactful delivery on high-profile campaigns, 01/01/23
- Reduced vendor dependency and saved over 30% in creative production spend by building in-house capabilities for video, motion, and event branding
- Designed comprehensive brand guidelines, logo architecture, and communication templates now used enterprise-wide
- Awarded Best Brand Campaign – MENA and Silver at Dubai Lynx for integrated creative execution and cross-platform storytelling, 01/01/23
- Integrated AI-generated content workflows into campaign ideation and execution for increased agility, personalization, and visual innovation
KEY PROJECTS
Climb2Change – ESG Global Initiative (2023–2025)
Visual lead for a long-term ESG platform. Crafted brand identity, AI-enhanced visuals, videos, ESG reports, and storytelling frameworks.
COP28 UAE (2023)
Directed Mashreq’s on-ground brand presence, including booth design, ESG AV content, and interactive digital visuals.
“Rise Every Day” – Brand Repositioning Campaign (2022)
Shaped the creative narrative, brand toolkit and motion graphics. Led Mashreq’s first sonic branding reveal. Integrated visuals during creative development to scale campaign assets.
Accomplishments
- Best Brand Campaign – Banking Sector (MENA, 2023)
- Silver – Integrated Campaign, Dubai Lynx
- Best Performer Spot Reward – Twice in 2023
- 2023 Brand Award
- Certificate of Recognition Presented by the Chairmen - H. E Abdul Aziz Ghurair
TOOLS & PLATFORMS
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere)
- Figma
- Keynote
- MS OFFICE
- AI Tools (Midjourney, Runway, DALL·E)
Languages
English
Fluent
Urdu
Native
Arabic
Intermediate
Timeline
Assistant Vice President, Senior Creative Manager
Mashreq Bank
09.2022 - 04.2025
Creative Director / Visual Designer
SPEED ENTERTAINMENT
01.2018 - 08.2022
Art Director
Pulsar Advertising
01.2015 - 12.2017
Senior Designer
Alsayegh Media
02.2012 - 12.2014
Bachelor of Commerce - Accounts
Karachi University
Similar Profiles
RANJITHA KRANJITHA K
Credit Underwriter at Mashreq Global Networks [ Mashreq Bank ]Credit Underwriter at Mashreq Global Networks [ Mashreq Bank ]
Neeraj KumarNeeraj Kumar
Manager Portfolio Control and Governance at Mashreq Global Services ( Subsidiary of Mashreq Bank)Manager Portfolio Control and Governance at Mashreq Global Services ( Subsidiary of Mashreq Bank)
Neeraj KumarNeeraj Kumar
Manager Compliance at Mashreq Global Services ( Subsidiary of Mashreq Bank)Manager Compliance at Mashreq Global Services ( Subsidiary of Mashreq Bank)
Junju IsaacJunju Isaac
Customer service representative at Khazna Data CenterCustomer service representative at Khazna Data Center
Lal Ahmmed ShaikLal Ahmmed Shaik
IT Administrator at QSA AERONAUTICAL ENGINEERING SERVICESIT Administrator at QSA AERONAUTICAL ENGINEERING SERVICES