Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Ahmad Amiri

Ahmad Amiri

Dubai

Summary

Experienced professional with over 14 years in government relations, strategic planning, project management, airport operations and performance management. Currently seeking a challenging role where I can leverage my skills and expertise especially in the field of global government relations and strategic management. Passionate about promoting stories through media and focusing on the UAE success stories.

Overview

16
16
years of professional experience

Work History

Director Digital Communication

Fly Dubai
11.2025 - Current
  • Lead and manage all social media platforms for flydubai, driving brand consistency and audience growth across key channels.
  • Collaborate with international markets to align destination marketing strategies and enhance global campaign effectiveness.
  • Develop and implement a structured influencer programme to support brand awareness and destination promotion.
  • Plan and execute integrated campaigns supporting rebranding and brand positioning initiatives.
  • Design and deliver communication and PR strategies aligned with corporate objectives and brand principles.
  • Develop strategic communication plans to support new product and service launches.
  • Strengthen the integrity and consistency of communication channels across digital platforms.
  • Oversee day-to-day digital communications operations, ensuring alignment with ongoing and upcoming projects.
  • Supervise cross-functional teams supporting advertising, PR, and content delivery.
  • Advise leadership on public image, reputation management, and audience perception.
  • Monitor industry trends and introduce best practices to enhance performance and efficiency.
  • Implement data-driven social media strategies, achieving significant growth in engagement and online presence.

Media Consultant

Government Experience Exchange office
06.2024 - 10.2025
  • Serve as Media Consultant at the Government Experience Exchange Office within the Prime Minister’s Office.
  • Oversee all communication efforts, including social media, press releases, and public relations strategies.
  • Manage protocol and Public Relations for His Excellency, the Deputy Minister, ensuring seamless coordination and adherence to high standards.
  • Coordinate extensive logistics, including event planning, travel arrangements, and meeting setups to ensure smooth operations and readiness
  • Created compelling content for various platforms, enhancing brand awareness and audience reach.
  • Negotiated with media outlets to secure advantageous advertising rates and placements.
  • Collaborated with international teams to ensure cohesive media strategies across global markets.
  • Facilitate media engagements, including preparation and distribution of press releases and handling public relations inquiries.
  • Coordinate event logistics and communication needs to support the Government Experience Exchange Office’s initiatives and objectives.

Government & Sponsorship Relation Manager

Emirates Group - DNATA
Dubai
11.2022 - 06.2024
  • Manage government relations between Dnata and external authorities, in order to seek new innovative opportunities to expand collaboration and business
  • Monitor market trends and competitor activities, delivering strategic insights and recommendations to leadership
  • Lead client communications, regularly updating on product offerings and industry news to maximize sales and revenue; ensure swift dissemination of policy changes to clients and front-line staff
  • Serve as Client Relations Manager, representing the business at regional and global meetings and advising on related matters
  • Drive internal efficiencies by leading projects focused on process improvements, developing SOPs, and ensuring adherence to group project management standards
  • Negotiate with vendors on behalf of clients to secure the best deals, maximizing savings and enhancing brand exposure
  • Coordinate with service departments such as Revenue Accounts, IT, E-Commerce, and Credit Control to support operations and ensure timely payment recovery; maintain continuous liaison for feedback and support.
  • Evaluated market conditions and competitor actions to develop successful marketing strategies.
  • Arranged venues, scheduled catering services and organised guest list to comply with logistics and produce seamless execution of event.
  • Managed team to discuss logistics, monitor timeline and implement priority tasks and deadlines.
  • Negotiated with vendors to discuss terms and conditions and obtain cost-effective contracts.

Project Specialist

Emirates
Dubai
01.2020 - 10.2022
  • Monitored costs, timescales and resources used to achieve project success.
  • Boosted on-site productivity by implementing strategic process improvements.
  • Met project deadlines by managing and partnering with contractors to monitor performance.
  • Been Part of the team who worked in DIFC Emirates Check In and Ajman City Check In
  • Oversaw major projects within local region, producing deliverables within agreed timescales and budgets.
  • Tracked costs and expenses for analysis against original budget, strengthening internal cost controls.
  • Delivered status reports to stakeholders for budgeting and planning purposes.

Training Solutions Officer

Emirates Airlines
07.2017 - 12.2019
  • Coordinate job attachments for Emirates Operations' commercial trainees, including plan design, department liaison, progress monitoring, and feedback collection
  • Compile comprehensive performance reports for HR and line managers
  • Oversee training programs for Outstation Managers, managing structuredrotations and tracking progress
  • Evaluate trainee presentations with HR and line managers
  • Manage school and college summer and placement programs, ensuringappropriate assignments
  • Organize key internal events, collaborating with internal and externalstakeholders to boost engagement
  • Supervise daily activities for UAE nationals in Emirates Airport Services,including development and case management programs
  • Oversee the MBR Smart Majlis operations
  • Lead initiatives to improve Emirates' passenger services.

Senior Airport Services Agent

Emirates Airlines
01.2010 - 06.2017

- Greeted and assisted all premium customers, including providing help with check-in, tagging luggage, ticketing changes, re-booking, and special service requests.

- Working with VIP unit to handling the VIP and VVIP Passengers.

- Handling Check in Area and acting as a supervisor.

  • Delivered excellent customer service, keeping polite, friendly and professional manner at all times.
  • Supervised passenger check-in and boarding processes, enhancing customer experience and efficiency.
  • Monitored security procedures, contributing to a secure environment for passengers, staff, and aircraft.

Education

MBA - Business and Aviation Management

Emirates Aviation University
01-2027

Bachelor - Business Management

Emirates Aviation Universty
2021

Skills

  • Strategic Planning
  • Government Relations
  • Performance Management
  • Negotiation
  • Marketing & Content Creator
  • Project Management
  • Stakeholder Management
  • Event Planning
  • Training & Development
  • Communication
  • Leadership
  • Problem Solving
  • Team Collaboration
  • Customer Service Orientation
  • Brand management
  • Business strategy
  • Contract development and management
  • Staff mentoring
  • Staff recruitment
  • Internal communications expertise
  • Media relations
  • Campaign planning
  • Corporate communications
  • Press relations
  • Social media analytics
  • Creative development

Languages

Arabic, English
First Language

Timeline

Director Digital Communication

Fly Dubai
11.2025 - Current

Media Consultant

Government Experience Exchange office
06.2024 - 10.2025

Government & Sponsorship Relation Manager

Emirates Group - DNATA
11.2022 - 06.2024

Project Specialist

Emirates
01.2020 - 10.2022

Training Solutions Officer

Emirates Airlines
07.2017 - 12.2019

Senior Airport Services Agent

Emirates Airlines
01.2010 - 06.2017

MBA - Business and Aviation Management

Emirates Aviation University

Bachelor - Business Management

Emirates Aviation Universty
Ahmad Amiri