Ahmed Abushhoud
Dubai
Summary
Dynamic Civil Engineer with over 21+ years of leadership in building material, chemicals sales and business development, commercial management across the GCC and Middle East. Proven track record in driving sales growth, leading cross-functional teams, and expanding market share in construction chemicals, waterproofing, tiles, sanitary wares, and related industries. Handling business-to-business and business-to-consumer sales transactions with distributors and manufacturers. Recognized for proficiency in turning around businesses and guaranteeing profitability in spite of difficult markets.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Business Development Manager
HARWAL Group LLC.
04.2023 - Current
- Increased sales revenue by 500% within a year through strategic partnerships and market expansion.
- Secured agreements with major GCC dealers generating over $7 million in revenue.
- Represented the company at 25+ international exhibitions, enhancing products visibility.
- Following up with the whole sales process
- Selling all of the current stock.
- Expanded product range with 10+ new products, improving market competitiveness.
- Eliminated consumer complaints achieving a 100 % reduction.
- Through proactive support and product quality initiatives.
- Followed up and collected all outstanding dues.
- Working on growing up and developing the company’s products in the UAE and GCC markets.
- Traveling most of the time across the GCC countries.
- Increased client base by identifying new business. opportunities and cultivating strong relationships with key decision makers.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Preparing professional technical presentations and trainings for customers
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Area Technical Sales Manager
Awazel International waterproofing Co. LLC
04.2018 - 02.2023
- Successfully accomplished the planned annual sales growth for continuous 5 years by managing the sales team supporting them to reach their targets starting by focusing on technical sales through all channels, focused on selling with higher average selling prices reflected on the revenue.
- Specified the company products in the projects through the most active and Key player’s Architectural designers, consultants, governmental entities through their projects department adding the company profile to their vendor list.
- Supported the company social media activities and the annual event the big5 show managed everything from end to end.
- Built a very strong network, database of designers, developers, consultants, contractors & applicators across the UAE
- Established an excellent and sustainable relationship based on trust and credibility with all clients
- Spearheaded most of the mega projects for residential and commercial among all the UAE emirates
- Used to travel through the 7 emirates and Oman at least 3 days per week
- Managing the whole sales process, negotiating customer agreements, closing the deals while successfully meeting customer expectations
- Analyzing local market competitors activity to identify business leads, developing and implementing creative local marketing channels and avenues for business growth
- Managing staff performance in compliance with the company policies and procedures, recruiting, managing training and developing the sales and marketing team
- Following up on payments, ensuring delivery on time without details
- Negotiated profitable contracts with key stakeholders, securing long-term business agreements.
- Partnered with marketing team to contribute towards marketing strategy by monitoring competitive products and industry reactions.
- Provided technical expertise and recommendations to improve systems and processes, establish cost savings and increase productivity.
- Enhanced team collaboration through regular meetings and open communication channels, resulting in a more cohesive unit working towards common goals.
- Delivered engaging presentations at industry conferences, showcasing the company''s offerings to potential clients.
Area Technical Sales Manager
Al-Ghurair Group of Companies, Porcellan Tiles
12.2016 - 03.2018
- Successfully exceeded the planned annual sales target in the retail and projects segment by 20% through right prospecting, commercial and relationship management
- Spearheaded mega projects across Dubai, AbuDhabi and north emirates, key client include EMMAR, MAG group, Nakheel properties, Abu Dhabi national hotels Azizi development, DAMAC, WASL, MEYDAN.
- Specified the products in all big housing projects in Dubai, Abu Dhabi and Alain
- Developing a portfolio of clients across the region and played a key role in introducing the company’s product wide range into the local market
- Pushing product specifications and solutions to leading consultants and clients in the market
- Working on brand development and regional expansion initiatives to increase brand recall and awareness across target client groups and engaging in strategic alliances to grow the business
- Planning, implementing and coordinating sales activities to achieve sales and profit margins
- Locating and proposing potential business deals through prospecting, exploring opportunities, developing and negotiating contracts in addition to liaising with business partners
- Prepared and delivered samples and quotations to customers while providing technical expertise to convert prospects into sales.
- Promoted company products and services by attending trade shows and industry conferences.
Regional Sales Manager
Station group specialized waterproofing contracting and manufacturing company Ltd.
01.2015 - 07.2016
- Successfully secured waterproofing / concrete repair works contracts for more than 20 mega project projects in the western region in addition to different residential compounds, private villas & governmental constructions with an increase in the annual turnover by 25%
- Collaborated with all the well-known construction chemicals companies to specify & submit their selected material in the projects like Sika (Switzerland), MAPIE (Spain), Koster (Germany) & Carlisle (USA)
- Applied latest technologies in construction chemicals for underground works, piling treatment, basements, roofs, wet areas, floor coatings, concrete additives which reduced finishing time by almost 50%, increasing in the productivity & profitability
- Handling sales, marketing, planning and operations for the western region
- Generating sales leads and collaborating with the application department
- Providing direction to projects from the bidding stage through to contract award, contract execution and payment collections
- Developing relationships with strategic partners, reinforcing unique value propositions to the clients and met both individual and company targets proactively
- Demonstrating the highest level of personalized service to customers, tracking the quality of operations, and managing expectations of the owners and clients as needed
Project Sales Manager - KSA & Middle East
Gemma Ceramic & Porcelain Tiles
02.2011 - 12.2014
Sales Engineer
NTE for Waterproofing & Concrete Repair
07.2004 - 09.2010
Education
PG Diploma - Sales Management
01.2016
Bachelor's Degree - Civil Engineering
06.2003
Skills
- Business Strategy
- Commercial Management
- New Market Entry
- Sales and Marketing
- Technical Support
- Client Development
- Negotiations
- Training & Development
- Competitor/ Market Analysis
- Export Management
- Customer Relationship Management
- KPI Management
- MS Office
- Primavera
Accomplishments
- Won "Sales Award " for Best Sales Achievements.
- Directed a team of 5 personnel bringing in $15 M per year.
- Brought in 30 new customers in 2024, with a total value of $6M.
- Increased yearly revenue by 500% in 2024.
- Focused on GCC and ME markets.
Certification
Saudi Council of Engineers, Accredited Engineer, 233005
Language Fluency
- English
- Arabic
- Russian
Personal Information
- Nationality: Egyptian
- Driving License: UAE, Egypt, KSA
Own Car
True
Languages
Arabic
Native or Bilingual
English
Full Professional
Timeline
Business Development Manager - HARWAL Group LLC.
04.2023 - Current
Area Technical Sales Manager - Awazel International waterproofing Co. LLC
04.2018 - 02.2023
Area Technical Sales Manager - Al-Ghurair Group of Companies, Porcellan Tiles
12.2016 - 03.2018
Regional Sales Manager - Station group specialized waterproofing contracting and manufacturing company Ltd.
01.2015 - 07.2016
Project Sales Manager - KSA & Middle East - Gemma Ceramic & Porcelain Tiles
02.2011 - 12.2014
Sales Engineer - NTE for Waterproofing & Concrete Repair
07.2004 - 09.2010
American University in Cairo - PG Diploma, Sales Management
Helwan University - Bachelor's Degree, Civil Engineering
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