Talented Team Leader experienced and dedicated to enhancing employee satisfaction and business success. Have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion. I have more than five years of experience in Marketing, business planning and developing strategic marketing plans. I have enjoyed being a member of a motivated, successful, and productive team. I am eager to learn, I enjoy overcoming challenges, and I have a genuine interest in business management and achieving organizations’ success.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Digital Content and OTT Team Leader
Zain Sudan
khartoum
02.2023 - Current
Responsible for the Digital Content & OTT Partnership Strategy, development and execution of a Contextual Marketing Strategy and business drivers of incremental lifetime value to achieve agreed KPI targets
Define business opportunities with OTT providers
Expanding the footprint of our content across global digital platforms by mapping out effective partnership plans
Evaluate the potential financial impact of prospective partnerships i.e., benefits, costs, and potential risks of each partnership, evaluate deal terms such as minimum guarantees, licensing period, etc
Map & identify content opportunities and partnerships with OTTs and content owners/aggregators
Responsible for all the Marketing levers required to deliver new products and services
Provide daily/weekly/monthly/yearly reports on revenue performance of Digital Content
Continuously monitor the overall market for loyalty, satisfaction, threats & recommendations
Manage and implement all strategic responsibilities as highlighted in annual strategic plan
Launched more than 20 digital portals in different categories and 2 core VAS services
Launched Anghami application for Zain’s customers in Sudan
Launched “7adir” the first Live TV and VOD application is Sudan that provide BNTV Sudanese channel content
Launched “Elshasha” Rotana’s live TV and VOD application for the first time in Sudan.
Built strong relationships with customers through positive attitude and attentive response.
Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
Established open and professional relationships with team members to achieve quick resolutions for various issues.
Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
Generated reports detailing findings and recommendations.
Supported creation of detailed, technical financial models to value potential acquisition targets.
Created and managed project plans, timelines and budgets.
Helped meet changing demands by recommending improvements to business systems or procedures.
VAS & Digital Content Specialist
Zain Sudan
Khartoum
12.2021 - 01.2023
Participate in Planning, Rollout and Managing product and services (based on VAS PSMS, IVR and Digital Content) roadmap in line with annual and long-term marketing strategy that should deliver business objectives in terms of revenue, unique users, differentiation, unique selling points and competitive edge
Summarize VAS & Digital Content data analysis into actionable reports and present results
Use Market research to understand price elasticity of products within target segments
Participate in Defining Prices and the targeted segment for VAS & Digital Content services and recommend on how to penetrate the market and the way of communication channels that should be used
Provide detailed monthly revenue analysis and reports for the VAS & Digital Content
Provide detailed daily, weekly, and monthly reports on activation and sales for all products and services
Manage Vendors/Partners to complete projects on time and within budget
Monitor market for the latest development in technology, competition, consumer usage and uptake trends, regulatory changes, etc
And identify the impact and/or application of such development on product strategy
Analyze all sources of data to identify customer needs, requirements and behavior which can be translated into profitable business opportunities i.e., VAS & Digital Content Services
Propose & drive a comprehensive plan for all segments focusing on customer growth, revenue and ARPU stimulation
Actively capture & develop ideas for new propositions &/or products that satisfy all segment needs
Pull together the requirements identified during the requirements capture process and obtain stakeholder and management approval to the intended Service Proposal / Scope of work
Work Closely with Engineering, IT, Finance, Customer Care & Sales departments in the performance of a full feasibility study to define and communicate the methodology by which the agreed functional requirements shall be delivered
Provide properly assessed awareness and communication requirements and then work with communication team, direct and indirect channels to ensure such requirements are met on time
Undertake other relevant duties/responsibilities as delegated by line manager
Strengthened content through proofreading and editing
Utilized digital publishing platforms to prepare well-structured drafts.
Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Generated reports to support development and implementation of marketing plans.
AML and Internal Control Specialist "FinTech"
MTN Sudan
khartoum
12.2020 - 11.2021
Develop all department’s Business Processes
Implement effective internal controls and fraud measurements plus required primary controls
Internal operational activities management and control of department operations and any ad hoc tasks
Stakeholder management by implementing Regular cross functional meetings, follow up and engagement with external and internal stakeholders
Effective Coordination and Monitoring of assigned Compliance check lists
Closing all risk points
Develop new FinTech services
Evaluated customer needs and feedback to drive product and service improvements.
Devised and implemented processes and procedures to streamline operations.
Generated reports detailing findings and recommendations.
Conducted regular reviews of operations and identified areas for improvement.
Developed and updated tracking spreadsheets for process monitoring and reporting.
Created and managed project plans, timelines and budgets.
Implementing market research to analyze the needs of the market.
Business Development Engineer
Nile Center For Technology Research
Khartoum
02.2018 - 11.2020
Qualify leads from marketing campaigns as sales opportunities
Contact potential clients through cold calls and emails
Present our company to potential clients
Identify client needs and suggest appropriate products/services
Customize product solutions to increase customer satisfaction
Build long-term trusting relationships with clients
Proactively seek new business opportunities in the market
Set up meetings or calls between (prospective) clients and Account Executives
Report to the Business Unit Manager on (weekly/monthly/quarterly) sales results
Stay up-to-date with new products/services and new pricing/payment plans.
Collaborated closely with sales, engineering and project management to support end-to-end processes.
Enhanced customer and user experiences through continuous optimization of products or features.
Developed messaging about key customer challenges and benefits of company solutions.
Wrote documents and created presentations sharing technical details of products, technologies and solutions.
Helped team implement successful sales strategies for complex engineering projects.
Presented technical presentations to clients to explain product features and benefits.
Responded to specific customer requests, including RFP responses and industry-specific solutions.
Wrote detailed technical documentation for company products.
Developed and implemented product marketing plans to reach target customers.
Collaborated with cross-functional teams to deliver successful product implementations.
Education
Information Technology
University of Khartoum
Sudan
10.2012 - 10.2017
Skills
Positive, inspiring, and cooperative team Leader/player
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Certification
CCNA Course. (October 2015)
Accomplishments
Develop full department processes, documents and products presentations.
Representative of Zain Sudan Digital Services in all international and regional workshops and events.
Launched more than 30 digital portals in different categories and 2 core VAS services.
Launched Anghami application for Zain’s customers in Sudan.
Launched “7adir” the first Live TV and VOD application is Sudan that provide BNTV Sudanese channel content.
Launched “Elshasha” Rotana’s live TV and VOD application for the first time in Sudan.
Used Microsoft Excel to develop inventory tracking spreadsheets.
Film, TV & OTT Content Specialist at Executive Producer | Creative Production LeadFilm, TV & OTT Content Specialist at Executive Producer | Creative Production Lead