Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Languages
Timeline
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Rania Ashraf

Rania Ashraf

Dubai

Summary

A proactive and resourceful "Business Unit Manager" with a comprehensive 8 years of experience in upstream & downstream market while providing clinical support within the medical devices' industry. A long personal history of analyzing individual clients' needs and translating this into a specifically tailored, innovative and value-added product. A collaborative leader who is skilled in working and communicating with people from diverse backgrounds and at all levels. Utilize a mixture of strategic, technical, clinical, and marketing skills to lead and manage cross-functional teams. This led to a successful launch of highly technical products throughout my work experience. Am a career driven, hardworking, enthusiastic leader who is outcome focused and a good team player.

Overview

12
12
years of professional experience

Work History

Product Manager RM

Boston Scientific
Dubai
02.2024 - Current
  • Working within a team in "Sales & Clinical Support" For RM.
  • Develop and implement business plans for the assigned Territories, in alignment with the company's strategy. Manage relationships with key internal and external stakeholders.
  • Identify and seize new business opportunities.
  • Conduct frequent visits and coverage of all potential to existing customers to ensure high customer satisfaction and repeated business from the accounts.
  • Assist in development of the marketing plan, specifically advising on realistic forecasts for the marketing events (based on historical data, market trends, competitive activity, promotional strategy, physicians preferences, and sales).
  • Attending products training and cases in different countries to gain more experience, higher level of expertise and new approaches.
  • Managing the distributors in my territories.
  • Following-up on the training of our distributors team.
  • Following-up with the customer service team on the orders and the allocation.

BUSINESS UNIT MANAGER

ABU DHABI INTERNATIONAL MEDICAL SERVICES
Dubai
01.2023 - 01.2023
  • Develop and implement business plans for the assigned unit, in alignment with the company's strategy.
  • Achieve or exceed budgeted targets for revenue, profitability, and growth.
  • Lead, coach, and develop a high-performing team, delegating tasks, and authority as appropriate
  • Ensure that all team members are aware of and adhere to company policies and procedures
  • Foster an environment of open communication, collaboration, and mutual respect.
  • Manage relationships with key internal and external stakeholders.
  • Monitor industry trends and developments and adjust plans accordingly.
  • Identify and seize new business opportunities.
  • Analyze data and financial reports to inform decision-making.
  • Prepare accurate and timely reports for upper management.
  • Negotiate contracts with suppliers, partners, and customers.
  • Represent the company at industry events and conferences.

FIELD TECHNICAL SALES SPECIALIST

ABU DHABI INTERNATIONAL MEDICAL SERVICES
Dubai
03.2022 - 12.2022
  • Reporting directly to the Sales Director of the Medical Division
  • Responsible for the sales of Abbott EP Line in the company
  • Working as a "Clinical Specialist" performing various forms of "3D mapping" for cardiac patients (as idiopathic & ischemic ventricular tachycardia, typical and atypical atrial flutter, atrial fibrillation, and atrial tachycardia).
  • Manage the sales administration function, report operational performance reporting, streamline processes and systems wherever possible, advise senior management on maximizing business relationships to create an environment where customer service flourishes.
  • Establish and maintain proper contact and relationship management with principal co. and representatives to ensure proper interactions and field visits.
  • Conduct frequent visits and coverage of all potential to existing customers to ensure high customer satisfaction and repeated business from the accounts.
  • Manage Relationship with key customer account and inducer to increase Market Share.
  • Responsible for the stock forecasting and order management from Abbott.

BUSINESS DEVELOPMENT MANAGER 'AFRICA

PaxeraHealth
Cairo
10.2021 - 02.2022
  • Marketing and Development of PaxeraHealth Products all over Africa

TERRITORY MANAGER

JOHNSON & JOHNSON
Cairo
01.2019 - 08.2021
  • Persistent achievement & surpassing of annual targets allocated.
  • Nominated for "Salesperson of the year" across the whole "Middle East" for 2020.
  • Recipient of "2020 Egypt Best Clinical Award" in Biosense Webster.
  • Working within a team in "Sales & Clinical Support" of EP technology.
  • Working as a "Clinical Specialist" for KOLs in Egypt. Individually performing various forms of "3D mapping" for cardiac patients (as idiopathic & ischemic ventricular tachycardia, typical and atypical atrial flutter, atrial fibrillation, and atrial tachycardia).
  • Responsible for training cardiac physicians in various hospitals across the country on 3D mapping devices to convert any conventional cardiac case into a 3D one.
  • Responsible for creating the first "Centre of Excellence" in Egypt after being nominated for it.
  • Managing the training of "overseas physicians", starting from compliance training, providing professional educational support, reserving their flight tickets and accompanying them in their training.
  • Manage the sales administration function, report operational performance reporting, streamline processes and systems wherever possible, advise senior management on maximizing business relationships to create an environment where customer service flourishes.
  • Establish and maintain proper contact and relationship management with principal co. and representatives to ensure proper interactions and field visits.
  • Conduct frequent visits and coverage of all potential to existing customers to ensure high customer satisfaction and repeated business from the accounts.
  • Manage Relationship with key customer account and inducer to increase Market Share.
  • Ensure and maximize the full usage of all available sales tools like demo units, PowerPoint presentations, product data sheet and formal presentational workshops.
  • Assist in development of the annual marketing plan, specifically advising on realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy, and sales effort), realistic costs of operating the sales force to ensure the unit has a specific plan to flow.
  • Provide high standers of ongoing training for the new product specialist so that they process sufficient medical and technical knowledge to present information on the company's products in an accurate and balanced manner.
  • To have ownership of the marketing budget including symposium meeting, training, local exhibitions, and foreign travel of the doctors.
  • Ensure the best level of communication and networking with key customers. And maintain a high level of relationship management by attending business reviews, filed visits and timely response to principal requirements and requests.
  • Arranging promotion and marketing events for the products like sending doctors for product training.

MEDICAL REPRESENTATIVE

JOHNSON & JOHNSON
Cairo
06.2016 - 12.2018
  • Full Time Job after my graduation June 2018 for Masr Al Gedida.

RIVA PHARMA
07.2017 - 07.2017
  • Company Overview: QUALITY CONTROL & ASSURANCE DEPT., RESEARCH & DEVELOPMENT DEPT.

GULF OF SUEZ PETROLEUM CO
06.2014 - 12.2015
  • Company Overview: MEDICAL DEPARTMENT

BIOLOGY TEACHER ASSISTANT

01.2014 - 12.2015
  • MARCH-2016 PARTICIPATED IN DUPHAT CONFERENCE IN DUBAI WITH A RESEARCH ON "QUORUM SENSING"

MEDICAL REPRESENTATIVE

GULF OF SUEZ PETROLEUM CO
07.2015 - 07.2015
  • Company Overview: MEDICAL DEPARTMENT

Education

Bachelor of Pharmaceutical Science - Pharmaceutical Science

Ain Shams University
Cairo
01.2018

High School Diploma -

Future Language School
Cairo
07.2013

Skills

  • Effective communication skills
  • Team Leadership
  • Negotiation
  • Management
  • Customer Behavior
  • Data Analysis
  • Organization
  • Time Management
  • ERP System
  • (SAP) Microsoft
  • Office
  • Networking

Accomplishments

  • Nominated for "Salesperson of the year" across the whole "Middle East"
  • Recipient of "2020 Egypt Best Clinical Award" in Biosense
  • Across the country on 3D mapping devices to convert any conventional cardiac case into a 3D one.
  • Responsible for creating the first "Centre of Excellence" in Egypt after being nominated for it
  • Very Good with Honors
  • Seminars, Conferences & Activities
  • Duphat conference (Dubai): Active participation with research project Uni-talk conference
  • SCOPS welcome & closing ceremonies SU Orphans day
  • Member in event planning at Scops'14
  • Co-head in regulatory affairs at the student union Fund raising member at ASSPSA
  • Fund raising member at the international conference

Affiliations

Event planning at Scops student activity in Faculty of Pharmacy, Ain Shams University (Member)

Languages

English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)

Timeline

Product Manager RM

Boston Scientific
02.2024 - Current

BUSINESS UNIT MANAGER

ABU DHABI INTERNATIONAL MEDICAL SERVICES
01.2023 - 01.2023

FIELD TECHNICAL SALES SPECIALIST

ABU DHABI INTERNATIONAL MEDICAL SERVICES
03.2022 - 12.2022

BUSINESS DEVELOPMENT MANAGER 'AFRICA

PaxeraHealth
10.2021 - 02.2022

TERRITORY MANAGER

JOHNSON & JOHNSON
01.2019 - 08.2021

RIVA PHARMA
07.2017 - 07.2017

MEDICAL REPRESENTATIVE

JOHNSON & JOHNSON
06.2016 - 12.2018

MEDICAL REPRESENTATIVE

GULF OF SUEZ PETROLEUM CO
07.2015 - 07.2015

GULF OF SUEZ PETROLEUM CO
06.2014 - 12.2015

BIOLOGY TEACHER ASSISTANT

01.2014 - 12.2015

Bachelor of Pharmaceutical Science - Pharmaceutical Science

Ain Shams University

High School Diploma -

Future Language School

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Rania Ashraf