Ahmed Khalil

Strategic Planning: Developing a comprehensive media strategy aligned with the organization's goals and direction. Low Team Management: Distributing tasks based on skills, providing ongoing feedback, and motivating the team to achieve a unified vision. Budget and Resource Management: Coordinating expenses related to coverage, production, and paid advertising campaigns. 2. Art Direction and Editing (Production) Visual Vision: Defining the visual identity of events and ensuring consistency across all video materials.Professional Editing: Editing videos (such as Reels and documentaries) using tools like Adobe Creative Cloud to ensure high-quality and engaging content. Media Documentation: Directly supervising the filming of events and preparing materials for immediate publication or archiving. 3. Social Media Management Content Creation: Generating creative ideas and scheduling posts to include images, videos, and interactive text. Community Management: Engaging with followers, responding to inquiries, and monitoring comments to foster brand loyalty. Analysis and Reporting: Utilizing tools like Google Analytics to track Key Performance Indicators (KPIs) and generate regular reports on campaign success. 4. Event Coverage Pre-Event Planning: Developing a coverage plan before the event and compiling a list of required equipment and meetings. Field Coordination: Managing meetings with officials and attendees, and coordinating with external media outlets as needed. Live Broadcasting: Managing live broadcasts or quick posting (live coverage) on platforms like YouTube

1. Technical & Broadcast Management Coordination with Media Zones: Managing technical and contractual relationships with the media zone management responsible for the NileSat and Arabsat satellites to ensure signal continuity and broadcast quality. Supervision of the Main Control Room (MCR): Monitoring the MCR Controller to ensure the accurate execution of the daily broadcast schedule and managing live broadcasts of events or talk shows. 2. Production & Team Management Studio Setup: Supervising the preparation of the technical setup for new programs, including set design, lighting, and camera placement. Leading Field Teams: Assigning and managing the camera crew to cover outdoor events and important occasions, ensuring the flow of news and entertainment content for the channel. Post-Production Follow-up: Directly supervising the editing department to ensure programs and reports are produced to the required technical quality and on schedule. 3. Commercial & Advertising Role Commercial Production: Directing commercials for the channel's clients, focusing on projects by the real estate company and the advertising agency owned by the channel's owner. Connecting with Clients: Transforming television into a smart marketing platform to promote the parent group's business, making the channel the primary "connection" for attracting potential clients and growing their customer base.

Director & Senior Video Editor | Creative Motion – Dubai (Dates: Month/Year – Month/Year) Experience Overview: A pivotal role within one of Dubai’s dynamic production houses, driving high-end visual storytelling and creative execution. Key Responsibilities: Artistic Direction: Led the creative vision for diverse media projects, ensuring brand consistency and innovative storytelling. Video Editing & Post-Production: Managed end-to-end post-production workflows, utilizing industry-standard software to deliver polished, broadcast-ready content. Creative Leadership: Overseeing visual aesthetics and technical quality for commercial and corporate productions. Client Collaboration: Translating complex client briefs into compelling visual narratives that resonate with the UAE market.

Strategic Planning: Developing a comprehensive media strategy aligned with the organization's goals and direction. Low Team Management: Distributing tasks based on skills, providing ongoing feedback, and motivating the team to achieve a unified vision. Budget and Resource Management: Coordinating expenses related to coverage, production, and paid advertising campaigns. 2. Art Direction and Editing (Production) Visual Vision: Defining the visual identity of events and ensuring consistency across all video materials. Professional Editing: Editing videos (such as Reels and documentaries) using tools like Adobe Creative Cloud to ensure high-quality and engaging content. Media Documentation: Directly supervising the filming of events and preparing materials for immediate publication or archiving. 3. Social Media Management Content Creation: Generating creative ideas and scheduling posts to include images, videos, and interactive text. Community Management: Engaging with followers, responding to inquiries, and monitoring comments to foster brand loyalty. Analysis and Reporting: Utilizing tools like Google Analytics to track Key Performance Indicators (KPIs) and generate regular reports on campaign success. 4. Event Coverage Pre-Event Planning: Developing a coverage plan before the event and compiling a list of required equipment and meetings. Field Coordination: Managing meetings with officials and attendees, and coordinating with external media outlets as needed. Live Broadcasting: Managing live broadcasts or quick posting (live coverage) on platforms like Snapchat and Instagram.

Directed promos, edited, and directed reports and documentaries | Media Production City (6th of October) (2000 – 2007) Developed and directed promotional segments and visual identities for a number of leading channels, including Dream, El Mehwar, and ART. Directed and produced documentaries focusing on artistic and cultural aspects, with full supervision of the final editing stages. Managed technical operations within the Media Production City studios and coordinated with technical teams to ensure the highest standards of television quality. Creative supervision of portrait photography sessions. Technical Skills Editing and Broadcast Directing: High level of expertise in visual storytelling. Photographic Lighting: Design and distribution of lighting for drama and professional photography.

Idea Advertising Company Assistant Director / Editor | 1992 – 2000 Leadership Stage (Advertising Manager): Managed and planned integrated advertising campaigns for leading brands such as: Domty, Oriental Weavers, Al Jawhara Ceramics, and Proton Wira. Leaded teams across the creative and market research departments to ensure the advertising message aligned with the United States of Sale (USPs). Analyzed public opinion surveys to refine the creative direction of campaigns based on the reactions of the target audience. Technical Stage (Assistant Director): Worked under the supervision of director Majed Abdullah, gaining practical experience in camera angles, location management, and camera movement. Contributed to building the "advertising drama" that speaks to both the consumer's emotions and intellect. Foundation Stage (Video Editing): Initial technical training in editing, which gave me a deep understanding of the temporal rhythm of advertising and how to construct a scene in post-production. Key Projects (Key Campaigns) Automotive Sector: Launching the Proton Wira car campaigns in the Egyptian market. Industrial Sector: Enhancing the brand image of Oriental Weavers and Al-Gawhara Ceramics. Consumer Goods (FMCG) Sector: Domty Cheese campaigns at various stages of development. Core Skills Advertising Strategy: Identifying the target audience and focus groups. Artistic Production: Assistant Director, Visual Aspect, Creative Editing.