MS office
Ahmed Menaisy
Regional Brand Manager
Dubai,UAE
Summary
Regional Brand Manager with 20+ years of experience in the Pharmaceutical & Dermatological Sales and Marketing field, and in making people’s lives better, with a solid record of achieving both qualitative and quantitative objectives within reputable multinational companies.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Regional Brand Manager
Al Khayyat Investment Group
Dubai, United Arab Emirates
11.2020 - 03.2022
- Managing Uriage and Apivita with more than 160 SKUs
- Defining and implementing local market strategies aligning with mother company’s recommendations and strategy to promote brand products.
- Controlling the budget allocation and spending versus sales flow, respecting the organization's P&L and profit margins
- Updating portfolio in terms of product development and pipeline management
- Launching new ranges, new items for current ranges and relaunching current items with new claims
- Pricing and forecasting sales & purchase forecast
- Training the medical team covering the health care professionals (Medical & Product Knowledge)
- Managing the digital communication channels
Senior Brand Manager
Biotech-Gulf
Jeddah, Saudi Arabia
02.2019 - 10.2020
- Manage and coordinate all Uriage marketing, advertising and promotional activities
- Responsible for defining and implementing local market strategies aligning with mother company’s recommendations and strategy
- Planning, implementing and monitoring the brand strategy in the retail and Rx businesses
- Controlling the budget split between different categories, and ensuring the best resource allocation
- Develop and implement marketing plans and projects for new and existing products
- Planning promotional mechanisms with the best affinity
- Planning trade marketing plans fitting customized for specific accounts respecting the brand strategy
- Conducting market research to determine market requirements for existing and future products
- Forecasting the purchase forecast in collaboration with the Supply Chain Team
- Controlling stocks with short shelf life and ensuring its liquidation
- Tracking sales performance, both in market sales and sell out per account
- Managing digital marketing campaigns
Brand Manager
BiotechGulf
Jeddah, Saudi Arabia
01.2017 - 01.2019
- Manage and coordinate all Uriage marketing, advertising and promotional activities
- Responsible for defining and implementing local market strategies aligning with mother company’s recommendations and strategy
- Planning, implementing and monitoring the brand strategy in the retail and Rx businesses
- Controlling the budget split between different categories, and ensuring the best resource allocation
- Develop and implement marketing plans and projects for new and existing products
- Planning promotional mechanisms with the best affinity
- Planning trade marketing plans fitting customized for specific accounts respecting the brand strategy
- Conducting market research to determine market requirements for existing and future products
- Forecasting the purchase forecast in collaboration with the Supply Chain Team
- Controlling stocks with short shelf life and ensuring its liquidation
- Tracking sales performance, both in market sales and sell out per account
- Managing digital marketing campaigns
Product Manager
Dallah Healthcare
Riyadh, Saudi Arabia
01.2014 - 12.2016
- Responsible for marketing and brand management activities of both Pharmaceutical and OTC lines
- Developing short & long-term Marketing Plans / Budget ensuring profit generation
- Managing a wide diversified portfolio of brands in Managing Necrotizing enterocolitis in preterm, Apnea in Neonates, Gastroenteritis, Immuno-support for Neonates, Gastroenteritis, Wound Healing, Vaginitis and Hair loss Identifying and allocation resources needed for marketing activities and launches of new products
- Launching different products to fit the company objectives strategically
- Using available resources for monitoring sales / market share of Dallah Pharma portfolio and competitors
- Monitoring Key Performance Indicators & Implement needed corrective actions
- Conducting product knowledge training for field force
- Managing Dallah Pharma corporate marketing functions
Product Manager
Pharco Corporation
01.2010 - 12.2013
- Responsible for marketing, brand management activities and tactics of four products
- Planning and execution of marketing plans & Business development of product portfolio
- Market analysis and assessment of expansion opportunities across the branded generics market in Egypt
- Managing a wide diversified portfolio of brands in Hair loss, Anti-obesity, Anti-Tussives and Gastroenterology areas
- Leading and managing a team of 200 Med Reps With 16 district managers with different therapeutic areas responsibilities all over Egypt
- Conducting product knowledge training for field force
Product Specialist
Novartis
Riyadh, Saudi Arabia
03.2007 - 06.2009
- Responsible for Infectious Diseases, Transplantation & Immunology Line products Salesand
- Promotions in Riyadh and Eastern Area (Institution and Private Hospitals).
Senior Medical Representative
Bayer Health Care
01.2006 - 02.2007
- Responsible for Cardiovascular Line Sales and Promotion in Jeddah (Institution and Private Hospitals)
Medical Representative
Bayer Healthcare
Jeddah, Saudi Arabia
02.2004 - 01.2006
- Responsible for Cardiovascular Line Sales and Promotion in Jeddah (Institution and Private Hospitals)
Professional Medical Representative
Schering
09.2001 - 01.2004
- Digital Marketing 2018 Portfolio Management Dubai 2017 Pharmaceutical Product Management Course, Cairo 2010 Marketing Excellence, Cairo 2011.
Education
B. Sc. - Pharmacy
Alexandria University
09.1997 - 10.2001
Skills
Margin monitoring
Category growth
Training delivery
Social media campaigns
Partnership monitoring
Strategy development
Brand development
Budgeting and Allocation
P&L Management
Campaign management
Market Analysis
Strategic planning
Marketing and advertising
Product development
Client communication
Market Positioning
Accomplishments
Uriage UAE best practice award world wide 2021for Digital campaign
Uriage UAE best in-market sales growth award world wide 2021
Uriage Saudi Arabia ranked no 3 in-market sales in premium skincare market 2019
Uriage Saudi Arabia achieved 60% growth in RX sector 2019
Uriage Saudi Arabia best brand expression award 2019
Software
Adobe professional
Certification
Pharmaceutical product management
Timeline
Regional Brand Manager
Al Khayyat Investment Group
11.2020 - 03.2022
Senior Brand Manager
Biotech-Gulf
02.2019 - 10.2020
Digital Marketing
02-2018
Portfolio Management
05-2017
Brand Manager
BiotechGulf
01.2017 - 01.2019
Product Manager
Dallah Healthcare
01.2014 - 12.2016
Marketing Excellence
02-2011
Pharmaceutical product management
06-2010
Product Manager
Pharco Corporation
01.2010 - 12.2013
Product Specialist
Novartis
03.2007 - 06.2009
Senior Medical Representative
Bayer Health Care
01.2006 - 02.2007
Medical Representative
Bayer Healthcare
02.2004 - 01.2006
Professional Medical Representative
Schering
09.2001 - 01.2004
B. Sc. - Pharmacy
Alexandria University
09.1997 - 10.2001