AHMED MENESY
Dubai
Summary
Dynamic Arabic Copywriter with over a decade of experience creating compelling content for diverse industries, including cultural institutions, hospitality, real estate, retail, and e-commerce. Expertise in prioritizing the end-user experience while delivering impactful content across various platforms such as websites, apps, social media, press releases, articles, and brochures. Proficient in creative writing, editing, transcreating, and proofreading, with a strong emphasis on SEO optimization to enhance visibility and engagement. Committed to producing high-quality content that resonates with target audiences and drives results.
Overview
17
17
years of professional experience
Work History
Arabic Creative Lead
DAMAC Properties
07.2025 - Current
- Write compelling Arabic copy for integrated marketing campaigns, brochures, EDMs, social media, outdoor advertising, video and radio scripts.
- Localize and adapt English content into Arabic while preserving brand tone, cultural relevance, and emotional impact.
- Collaborate closely with designers, art directors, and marketing teams to deliver engaging and brand-consistent messaging.
- Ensure all Arabic content reflects DAMAC’s luxury identity, with a focus on clarity, elegance, and storytelling.
- Contribute to pitch decks and creative presentations for high-profile projects and international exhibitions.
Arabic Content Manager
Landmark Group
02.2020 - 06.2025
- Led the E-commerce Arabic content of Home Centre brand.
- Managed Arabic content across 7 websites and 7 apps in multiple regions including UAE, KSA, Bahrain, Qatar, Kuwait, Oman, and Egypt.
- Created copy for banners, emails, push notifications, social media, landing pages and product details.
- Enhanced SEO by optimizing search terms on digital platforms.
- Part of the quality and technical team that launched 5 websites and apps for 5 territories.
Arabic Copywriter
DAMAC Properties
08.2015 - 01.2020
- Responsible for Arabic content of digital and marketing channels, including websites, social media, brochures, creative EDMs, corporate communications, video & radio scripts.
- Successfully wrote over 80 projects across 8 countries, with over 60 brochures.
- Full control of CMS for seamless content delivery and management.
Arabic Copywriter
DAMAC Hotels & Resorts
04.2014 - 08.2015
- Managed Arabic content for DAMAC Maison hotels.
- Produced engaging website and promotional copy.
- Developed SEO-driven articles and keyword strategies.
- Enhanced social media presence with creative content.
Copy & Communications Specialist
Accor
04.2012 - 03.2014
- Developed engaging brochures, flyers, and presentations.
- Created brand copy for guidelines and SOPs templates.
- Assisted PR by writing press releases and media reviews.
- Crafted digital and social media content.
Museum Curator
President Anwar Sadat Museum
09.2009 - 03.2012
- Managed president Anwar Sadat museum.
- Conducted guided tours for VIP visitors, including presidents, kings, ministers, and ambassadors.
- Prepared a comprehensive 240-page catalog for President Sadat's museum, featuring a detailed biography and high-quality images of personal belongings.
- Coordinated and organized museum-related events and activities to enhance visitor engagement.
Writer & Documentation Specialist
Library of Alexandria
08.2008 - 09.2009
- Contributed to the 'Memory of Modern Egypt' heritage documentation project, covering Egyptian history from 1805 to 1981.
- Documented biographies of eminent figures, including Egyptian presidents Gamal Abdel Nasser and Anwar Sadat.
- Wrote and translated impactful historical articles.
Education
Bachelor of Tourism Management -
University of Alexandria
05-2008
Skills
- Innovative content creation
- Digital content creation
- Localized content development
- Content proofreading
- Targeted keyword analysis
- Content creation for SEO
- Social media engagement
- Experience with Algolia optimization
- Bloomreach expertise
LANGUAGES
Arabic — Native Speaker
English — Proficient
Spanish — Intermediate
SOCIAL LINKS
- LinkedIn: https://www.linkedin.com/in/ahmed-menesy-3456568b/
- Behance: https://www.behance.net/ahmedmenesy2
Timeline
Arabic Creative Lead
DAMAC Properties
07.2025 - Current
Arabic Content Manager
Landmark Group
02.2020 - 06.2025
Arabic Copywriter
DAMAC Properties
08.2015 - 01.2020
Arabic Copywriter
DAMAC Hotels & Resorts
04.2014 - 08.2015
Copy & Communications Specialist
Accor
04.2012 - 03.2014
Museum Curator
President Anwar Sadat Museum
09.2009 - 03.2012
Writer & Documentation Specialist
Library of Alexandria
08.2008 - 09.2009
Bachelor of Tourism Management -
University of Alexandria
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