AHMED SAMIR El-SAYED
Senior Regional Brand Manager GULF LEVANT Cluster
Dubai
Summary
Results-driven Senior Brand Manager with 17+ years of diverse marketing experience in multinational pharmaceutical companies. Expertise in strategic marketing, business planning, product life-cycle management, and digital marketing initiatives. Proficient in analyzing market trends, executing patient awareness campaigns, and creating impactful strategies to drive performance in private and governmental sectors.
Overview
23
23
years of professional experience
2
2
Languages
Work History
Senior RTI CNS TA Brand Manager
Abbott EPD
09.2021 - Current
- Directed strategic management for RTI, Vaccine & CNS lines across diverse regional markets.
- Administered implementation of tactical initiatives for multiple brands, aligning actions with affiliate objectives within eight nations.
- Leading national flu awareness campaigns with Ministries of Health in Iraq, UAE (DHA, EHS, MOHAP), Oman, Bahrain, & Lebanon's Medical societies.
- Collaborating with the private sector in UAE for conducting flu awareness campaigns across the accounts.
- Providing comprehensive product training for field teams, ensuring effective implementation of marketing strategies.
- Monitoring & reporting on Key Performance Indicators (KPIs) monthly/quarterly to assess marketing plan effectiveness.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Conducted research and analysis to determine brand positioning and messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Organized and delivered training sessions for new product content and technological advancements.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Mentored junior team members, fostering professional growth and development within the department.
- Researched and identified new opportunities for product and brand development.
- Created and managed budgets to maximize brand reach and engagement.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Senior CVM TA Brand Manager
Abbott EPD
01.2016 - 09.2021
- Managed CVM portfolio (Lipanthyl, Omacor, Teveten and Physiotens) in Saudi Arabia.
- Analyzed and tracked Cardiovascular Portfolio performance, communications, equity and effectiveness of media & promotional campaigns.
- Developed & executed marketing plan for the Cardiovascular Portfolio (TA Plan) and CV Brands ensuring alignment with the division's goals.
- Provided comprehensive product training for field teams, ensuring consistent execution of marketing initiatives.
- Control performance of the marketing plan by monthly/Quarterly monitoring of key performance indicators and monthly reporting KPIs to Marketing director.
- Implemented patient awareness campaigns leveraging digital and electronic platforms.
PC Unit Product Manager
Abbott EPD
01.2011 - 01.2016
- Managed Marketing Portfolio RTI/CNS/Vaccine/Pain (Klacid, Betaserc and, Brufen and Influvac).
- Developed TA plans and brand specific strategies to meet market needs.
- Launched patient awareness campaigns for influenza in collaboration with the National Guard Hospitals.
- Coordinated with the Brand team in order to deliver and implement the marketing initiatives for the TAs.
- Implement PS strategy aligned with Abbott global Team.
- Responsible for the Play Book Molecules analysis to complement different TAs.
Governmental Sales Executive
Solvay Pharmaceuticals
01.2004 - 01.2010
- Progressed through roles starting from medical representative to institutional sales coordinator, responsible for promotion, sales and marketing activities of Lipanthyl 145mg in major institutional hospitals in Central area achieving strong sales performance.
Professional Medical Representative
Eli Lilly and Company
01.2003 - 01.2004
- Medical representative responsible for promotion, sales and marketing activities of Evista, Prozac and Cialis in the central area.
Institutional Medical Representative
Bristol Myers Squibb (BMS)
01.2002 - 01.2003
- Medical representative responsible for promotion, sales and marketing activities of Monopril, Monozide, Buspar, Motival and Modecate in big institutions in Alexandria.
Education
Bachelor of Science - Pharmaceutical Sciences
College of Pharmacy | Alexandria University
AlexandriaSkills
Strategic Marketing & Business Planning
Product Portfolio & Lifecycle Management
Market Segmentation & Targeting
Portfolio Management (TA)
Competitive Analysis & Strategy
Financial Budget Controlling & P&L Management
Digital Marketing & MCE Initiatives
Stakeholder Management & KOL Networking
Brand Performance Analysis & Reporting
Financial Controlling
Expert in the areas of CVM, RTI, CNS
Accomplishments
- METAP CIS Award - Vertigo Coach App Launch, UAE, 01/2024, Recognized for making UAE the first country in METAP CIS region to launch the first patient friendly mobile application designed to support HCPs and patients in managing Vertigo symptoms and track medications effectively.
- METAP CIS Award - Klacid Performance, Kuwait, 01/2023, Achieved exceptional performance with Klacid in the Kuwait governmental sector, reaching 1MM packs for the first time.
- Presidential Award - Flu Awareness Campaign, Iraq, 01/2023, Led a project with the cross functional team for driving a 360-degree patient awareness campaign in collaboration with Iraq's Ministry of Health, recognized as the best in the region for raising awareness.
- METAP All Star Award - RTI Therapeutic Area, Gulf, Levant & Emerging Markets, 01/2022, Ranked first for outstanding performance of Klacid & Influvac across the Gulf, Levant & Emerging Markets cluster, leading the RTI TA performance in the METAP CIS region.
- Global Marketing Assignment - CVM Therapeutic Area, Saudi Arabia, 05/2019 - 02/2020, Implemented and managed Dyslipidemia brand campaigns across Russia under Abbott's global EXCEL program.
- MEAP All Star Award - CVM Therapeutic Area, Saudi Arabia, 01/2019, Recognized for exceptional contributions to Cardiology TA.
- Interim Cardiology TA Lead | ESL cluster, EGYPT, SAUDI, LEVANT, 06/2018 - 12/2018, Responsible to follow up the Cardio brands performance with brand managers across three affiliates.
- Saudi Digital Champion, Saudi Arabia, 01/2016, Responsible for the new digital initiatives (Mass Mails, CLM, Remote Detailing and Knowledge Genie Initiative).
- GM Award - Marketing Winner, Saudi Arabia, 01/2015, Received GM Award for leading the Vertigo Academy Initiative, maintaining market leadership.
- Portfolio Selling Champion, Saudi Arabia, 01/2014, Represented Saudi Arabia globally for best practices in portfolio management.
Timeline
Senior RTI CNS TA Brand Manager
Abbott EPD
09.2021 - Current
Senior CVM TA Brand Manager
Abbott EPD
01.2016 - 09.2021
PC Unit Product Manager
Abbott EPD
01.2011 - 01.2016
Governmental Sales Executive
Solvay Pharmaceuticals
01.2004 - 01.2010
Professional Medical Representative
Eli Lilly and Company
01.2003 - 01.2004
Institutional Medical Representative
Bristol Myers Squibb (BMS)
01.2002 - 01.2003
Bachelor of Science - Pharmaceutical Sciences
College of Pharmacy | Alexandria University