Ahmed Senger
Overview
20
20
years of professional experience
1
1
Certification
Work history
Assigned Supply and Logistics Project Manager
AstraZeneca
Jeddah, Saudi Arabia
01.2023 - Current
- Manage to prepare all data for Demand Review Meeting DRM tools & Core Commercial Operation (CCO).
- Preparation of Estimated Sales Forecast files (ESF).
- Managing Order Book file (OB).
- Analysis in Demand Review Meeting tools (DRM) tools & Core Commercial Operation Cycle (CCO)
Senior Key Account Manager - Public Sector
AstraZeneca
06.2016 - Current
- Stakeholder identification, mapping & management
- Able to develop strong contact/relationships with key stakeholders & influencers in Key Accounts at multiple levels
- Strategic planning for calls & activities for key accounts & stakeholders to support driving performance
- Work with the sales function to identify & execute key activities to drive the sales performance of brands
- Work Collaboratively with Sales, Marketing, Medical & Market Access to ensure enlisting of our
- Strategic Brands on formularies, by communicating with key Stakeholders/ influencers the value of AstraZeneca and its Products to Patients & Payers.
- Follow on the stocks & orders levels of all AZ Brands on a regular basis with purchasing & relevant departments to ensure the sustained supply of AZ Products to Patients
- Generate monthly analysis reports of stocks, demand sales Vs budget, performance opportunities& challenges, expected orders & recommended actions
- Defending the position of AZ Brands by close follow-up to tenders, identifying risks & opportunities, & communicating the value proposition for AZ Products to mitigate any risk of alternatives or Generics substitution
- Ensure sufficient product knowledge - e.g Obtain disease and treatment data available to facilitate planning and decision making
- Understand and anticipate issues/ trends/ needs arising from Government/ key accounts/ and other policymakers/influencers in conjunction with the Government Affairs and/ or commercial teams
- Work with the stakeholders to ensure full understanding and analysis of the business implications of current and future changes
- Identification of risks and opportunities in hospitals & key accounts.
- Conduct comprehensive business analysis in terms of total pharmaceutical volumes, products, and new treatment trends that can be used by internal stakeholders to identify opportunities.
Key Account Manager Private Sector
AstraZeneca SA
01.2015 - 06.2016
- Operate as the lead point of contact with the key customers and communicate with all related functions in AZ
- Build and maintain strong, long-lasting customer relationships
- Stakeholder identification, mapping & management for the top private accounts in Western Region
- Prepare the Annual deals with hospitals, sub-agents, and chain pharmacies including year-end settlement, expired goods replacement-and all related actions
- Support the sales team to achieve their targets by having optimum stocks
- Ensure the availability of AstraZeneca Products and avoid stocks outs or the overstock
- Facilitate the availability of AstraZeneca products in closed accounts by seeking different supply channels
- Identifies risks & opportunities and works with the cross functions to put plans to maximize business accordingly including generic threats
- Anticipate and check for expiries and proactively manage to move/replace them
- Track the key account metrics for Major customers through a monthly dashboard to monitor the stocks, consumption tracker, months to cover, and YTD sales growth
- Prepare the monthly forecast and identify the opportunities
- Full responsibility on our Agents (AISalehyia, SITCO & NAGHI) and their branches in the Western region through Follow up the processing of the POs from the time of initiation of the order till the delivery.
- Manage the transfer of the stocks between our Agents' Branches on a monthly basis
- Support newly launched products like Brilinta, Byetta, and Kombiglyze and prepare the new launched ones like Onglyza 2.5 mg & Forxiga with aproper seeding plan.
Executive Medical Representative
AstraZeneca
06.2007 - 12.2014
- Worked in different therapeutic areas:
- Respiratory
- GIT
- Diabetes.
Senior Medical Representative
GSK
06.2004 - 05.2007
- Worked in different therapeutic areas:
- CNS
- Anti-infective
Medical Representative
Bristol-Myers Squibb
03.2003 - 04.2004
- Worked in different therapeutic areas
Education
Bachelor of pharmacy -
Cairo University
Egypt /1996 - /2001
Skills
- Leadership
- Communication skills
- Analytical Skills
- Key account management
- Negotiation skills
- Presentation skills
- Excelling in selling
- Excellent teamwork
- Excellent business orientation
- Proven Track of problems solving
- High level of Ethics and integrity in all interactions
Certification
1996 - 2001 Cairo University, Egypt
Pharmcy
(Very Good degree with honor)
Certificates and Courses
Excel Skills for Business
Accomplishments
- COMPASS, a Power Bi link for all AstraZeneca Brands market share in the KSA Public sector updated quarterly.
- Public sector performance Dashboard, a Power Bi link tracking the stock and consumptions for all AstraZeneca Brands in the KSA Public sector updated monthly.
- In-depth, a Power Bi link for all available stocks of AstraZeneca Brands at our Vendors SITCO & NAGHI is updated daily.
with the collaboration of my team, I have created
Timeline
Assigned Supply and Logistics Project Manager
AstraZeneca
01.2023 - Current
Senior Key Account Manager - Public Sector
AstraZeneca
06.2016 - Current
Key Account Manager Private Sector
AstraZeneca SA
01.2015 - 06.2016
Executive Medical Representative
AstraZeneca
06.2007 - 12.2014
Senior Medical Representative
GSK
06.2004 - 05.2007
Medical Representative
Bristol-Myers Squibb
03.2003 - 04.2004
Bachelor of pharmacy -
Cairo University
/1996 - /2001
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