AHMET TELATAR

• Revitalized regional sales frameworks by focusing on building customer relationships and strategically planning monthly, quarterly and yearly operations.
• Managed budgets and resources, ensuring optimal allocation towards achieving organizational objectives.
• Cultivated strong relationships with stakeholders, improving overall satisfaction and trust in leadership capabilities.
• Created and deployed initiatives to outperform revenue targets and increase company value.
• Having full responsibility of P&L

• I have led transformation from offshore model to local direct model in the Kingdom of Saudi Arabia.
• New legal entity, Philips Solutions, has been successfully established. The commercial organization has been set around the customer needs to drive profitable growth
• Maximized team knowledge and productivity by effectively training, monitoring and directing employees in application of best practices and regulatory protocols.
• Exceeded goals through effective task prioritization and great work ethic.
• Achieved #1 position in Domestic Appliance and Personal Care based on GFK
• Having full responsibility of P&L

• Optimized operational processes by developing region-wide business intelligent tool to address pricing and improved price realization and profit.
• Focused teams on developing innovative and cutting-edge approaches at shopper marketing with effective resource allocation and strategic planning. Highest sell out growth with developing multiple consumer activation with +500 field promoters in traditional and modern trade partners in Middle East and Turkey

• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
• Boosted sales, 20% CSG in four years in a row.

• Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
• Led change and transformation across all business areas to deliver benefits and align company resources.
• Launched Industrial Device business to the key customers Toyota, Honda, Arcelik and Vestel
• Introduced Solar Pannel Business, achieved the biggest go live project in Turkey

• Built key relationships with retailers resulting in 35% sales volume increase in 2 years. Achieved #1 position in Plasma TV and #2 position in DSC based on GFK
• Presented category insights and new item recommendations to major retailers and led teams in developing marketing, pricing, product and sales strategies
  

• Expanded product distribution by adding more than 1000+ new distribution points in Turkey, including convenience stores, distributors, retail supermarkets and electronic retailers, Best Buy, Media Markt, Saturn, Carefour, Metro, Teknosa, Dixons, Kesa Darty
• Business results:

Flat TV Market Share: 4.8% (#7) March 2008 -> 17.2% (#1) Sep 2009 - GFK
Home Theater Share: 19% (#2) March 2008 -> 42% (#1) Sep 2009. - GFK
TV In-store Share: %28 SKU share and 35.5% in house share in modern channel. Sep 2009 - GFK
LG Brand Shops: 1 shop in 2008 -> 12 shops in 2009.
Coverage. CE %95 in retailers and 55% in conventional dealers as of June 2009.

• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs in traditional channel.
• Established and administered annual budget with effective controls to maintain sustainable growth
• Business Results:

Visibility: 200 Bravia and 250 handycam/cybershot shop in shop among 3000 Arçelik dealers.
Sales: Bravia sales doubled in 2007 in Arçelik dealers’ channel.
Coverage:1000 Arçelik dealers included in Sony business.

• Created effective strategies to target new channels after researching and analyzing competitor behavior. Expanded coverage to Teknosa, Metro, and Carrefour for plasma and LCD tv.
• Cooperation with Philips for ODM production and deciding on the products and prices to place in the market.

• Managed TV and Electronic Cash register product development cycle, including pricing, planing and marketing
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Business Results:
• Breaking a record in television and cash register sales.Becoming the market leader in cash register sales and 2nd in television sales.(ECID, 2000)